foudation of management
TRANSCRIPT
Group 3:
Vu Phuong Diep
Nguyen Cu Hoang Ngoc
Nguyen Huy Long
Overview
• Summarize case study Coca – Cola (p.150)
• Answer the question for case study In what stage of globalization would you classify Coca
– Cola? Why?What elements of Coca- Cola’s strategy have help it
to overtake Pepsi throughout Eastern Europe?Discuss the interaction between Coca- Cola and the
economic and political environment in Eastern Europe?
• Strategy comparison between Coca- Cola with URC Vietnam.
Summarization- Australian Doug Daft headed globally Coca-
cola- The Romania adventure began in 1990 when
Ion Stamanichi , the head of Romania’s soft drink invited Coke to enter into a join venture while Pepsi was being strong leader soft drink company at that time.
- Coke severed most of its relations with own manufacturing, distribution and marketing techniques and it invested US $150 million Romania.
- Coke have changed the Romanian’s view about soft drink because one of the most importance which success of Coke was Coke ‘s company trucks making deliveries once or twice week to retailers and kiosk owners.
- Coke has made sure Pepsi will have to run twice as hard to catch up.
Exporting
Licensing
Franchising
Joint venture
Acquisition
Greenfieldventure
Cost to enter foreign operationsLOW
HIGH
HIGH
In what stage of globalization would you classify Coca – Cola?
Why?
2 or more parties Undertake the economic activity together Share in the rev, exp
- In 1990, the Romania’s largest bottler of soft drink invited Coke to enter into a join venture
From drinking no COKE to 10 liters/year
- Coke invested US$1.5 billion in Eastern Europe
- Importing its own manufacturing, distribution and marketing techniques .
In what stage of globalization would you classify Coca – Cola?
Why?
What elements of Coca- Cola’s strategy have help it to overtake Pepsi throughout Eastern
Europe?
- Coke invested US $150 million in Romania
- Importing its own manufacturing, distribution and marketing techniques
- Investment in new bottle ‘s styles
- Using a company trucks deliveries one or twice a week
- Large international workforce
Discuss the interaction between Coca- Cola and the economic and political environment in
Eastern Europe?
Interaction in economic environment: - Increase direct job- Labor force- PPP (purchasing power parity)- GDP
Interaction in political environment:- Open economic to the market ‘s world
- Open budget for foreign company invest in
• Urc( Universial Robina corporation) is a soft drink company in Vietnam and C2 tea drink is one of their new product
• It is invested US$14.5 million and it has been brilliant success in Philippines
Advantages • Using new techniques machine in
production• Not only be a normal soft drink, but also be
very healthy• The favor is different from the others
Disadvantages
• Not yet attempted at marketing and PR(public relationship) strategy in customer
• Slogan is not effective and attractive • Not understand well the customer demand
in the oversea market
Reference
• Case study: Coca Cola, Fundamentals Of Management, Danny Samsam&Richard Daft, p.150
Group 3: Group 3:
Vu Phuong DiepVu Phuong Diep
Nguyen Cu Hoang NgocNguyen Cu Hoang Ngoc
Nguyen Huy LongNguyen Huy Long
Thank youThank you