fotosoft presented by: ivana ozeg, mba, rotoplast jana ziljak vujic, phd, fotosoft protection of...

FotoSoft Presented by: Ivana Ozeg, MBA, Rotoplast

Jana Ziljak Vujic, PhD, FotoSoft

Protection of Product Originality in Flexible Packaging

&

TOPICS:

What is INFRAREDESIGN®? INFRARED PACKAGING – new brand in the world

of printed packaging INFRARED PACKAGING – application and

advantages Examples

June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::2

INFRAREDESIGN ®

Revolutionary change in the perception of printing and design

3June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

INFRAREDESIGN ®

new horizon and perception

invention unique in the world, patent awarded with over 30 prizes from US across Europe (London, Geneve, Moscow) to Taiwan

INFRAREDESIGN enables: creation of invisible security elements on any printed matter control of visible and invisible information designing of double image in the same picture: one visible

in daylight (400-700 nm) and other independent hidden image visible in near infrared light (700-1000 nm)

design of hidden graphics design of double image, double portrait, double text

New view on the brand/product protection issues Double security


INFRAREDESIGN ® awards


INFRAREDESIGN ® benefits in

printing: simple implementation by using standard printing inks and

traditional printing methods and machines - revolutionary in security printing without any extra procedures or printing phases

Even the pressman himself doesn’t need to know that print contains the hidden infrared message!

printing by all printing techniques (flexo, rotogravure, offset printing...)

printing on various materials: paper, canvas, textile, leather, ceramic, glass, metal, plastic

We can offer print on: PET, PAP, self adhesive PAP, PP, PA, PVC, PPLL, PE...

cannot be scanned or copied - by transition through RGB the IRD message is lost


INFRAREDESIGN ®

Daylight – Infrared light


INFRAREDESIGN Daylight – Infrared light

Z - Infrared700 -1000 nm

IR-B 1400-3000 nm

NIR / IR-A 700-1400 nm MWIR, IR-CMid Wavelength

Infrared /IIR Intermediate

Infrared 3000 – 8 000 nm

LWIR, IR-CLong-Wavelength

Infrared /Thermal Infrared

8 000 nm – 15 000 nm

Passive picture

IR-C IR-B F IR

FAR IR15 000 nm –1mm(106 nm)Milion nm

Forward lookingInfrared / FarInfrared laser

June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

INFRAREDESIGN spot – pantone colours:

IR - 1000 nm

June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

INFRAREDESIGN ® benefits for

manufacturers: creation of superior brand protection with easy

identification of security simple implementation in all existing designing solutions -

enrichment of design with double information protection of wide range of products by simple

implementation on its packaging Individualization by edition, time and place implementation in barcodes - INFRAREDESIGN colored

barcode protection - by scanning or coping IRD message is lost, product is rejected by barcode reader


INFRAREDESIGN ®

monitoring and quality control: simple and quick checking with our ZRGB

camera with two screens: daylight and infrared simultaneously two screens, one that shows

human-eye view (standard colour cam) and the other which shows INFRAREDESIGN ® IR view

simple and quick validation by any camera with infrared source (video camera night view, security cameras, barode reader)


INFRAREDESIGN ®

visibility tools – DUAL camera Patented invention Enables capturing images both in IR and standard

mode using specialy developed software Same resolution and image format Crosscheck of INFRAREDESIGN in the phase of

production, during the printing process as well as future control on shelf in stores

Customer receives dual cameras Possibility of recording – momentary checking and

later on review and analysis


INFRAREDESIGN ®

visibility tools – DUAL camera


INFRAREDESIGN ®

added value at low cost Printing in the same conditions; same printing

machines, standard colors, existing technology, standard printing forms

No further investments in technology and infrastructure – use of existing processes

Simple and efficient IR camera control


Why INFRAREDESIGN ® ?

superior brand protection at low cost simple implementation new marketing and promotion possibilities new product positioning design enrichment with double information


Legal vs. Counterfeit market:

According to estimates by the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5 to 7% of world trade

A report by the Organisation for Economic Co-operation and Development (OECD) states that up to $200 billion of international trade could have been for counterfeit and pirated goods in 2005, and around $250 billion in 2007. Other estimates conclude that a more accurate figure is closer to $600 billion

7% of the World trade is in Counterfeit goods: + pharma sector (10%) + music + software + luxury goods + toys + auto industry


INFRAREDESIGN ® : superior technology

in relationship to methods currently marketed to fight counterfeit markets


INFRAREDESIGN ®

possibilities for implementation – industries and markets

Fashion Cosmetics

Pharma-

ceutical

Other


INFRAREDESIGN ®

industry implemenation


INFRAREDESIGN ®



INFRAREDESIGN ®



INFRAREDESIGN®

SECURITYas highlited text:

1. “Bull”2. “left drawing of a Bull”3. “DRINK”

Fashion Industry


Pharmaceutical Industry


JGL example

Problem: Counterfeiting of Aqua

Maris products in Russian market.

Individualization of every product series of Aqua Maris

separatly in Visual Human View and in Infrared

Easy identification of secured product in supply chain.

Results: 18% less counterfeits


INFRAREDESIGN ® color

barcode,QR code readable to all barcode readers can not be scanned or copied, by scanning or coping IRD message is lost counterfeit packaging will be rejected by the barcode

reader


...so why choose INFRAREDESIGN

® ?

Presents a new standard and brand in print and design

Enriches the existing design with double information

Generates added value and a new sense of security Standard printing conditions, standard colors,

standard printing forms – tested and proved Simple and effective control – DUAL CAMERA


INFRARED PACKAGING – application and advantages

Security Brand protection Double information posibility in design Promotion and marketing


Contact information

Rotoplast d.o.o.Poduzetnička 7 - Kerestinec10431 Sv. NedjeljaCroatia (Hrvatska)

Internet: www.rotoplast.hrE-mail: [email protected]


fotosoft presented by: ivana ozeg, mba, rotoplast jana ziljak vujic, phd, fotosoft protection of...

Documents

infraredesign rotoplast

infraredesign awards

infraredesign benefits

infraredesign new horizon

world packaging days

flexible packaging

infrared packaging new

security printing