FotoSoft Presented by: Ivana Ozeg, MBA, Rotoplast
Jana Ziljak Vujic, PhD, FotoSoft
Protection of Product Originality in Flexible Packaging
&
TOPICS:
What is INFRAREDESIGN®? INFRARED PACKAGING – new brand in the world
of printed packaging INFRARED PACKAGING – application and
advantages Examples
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INFRAREDESIGN ®
Revolutionary change in the perception of printing and design
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INFRAREDESIGN ®
new horizon and perception
invention unique in the world, patent awarded with over 30 prizes from US across Europe (London, Geneve, Moscow) to Taiwan
INFRAREDESIGN enables: creation of invisible security elements on any printed matter control of visible and invisible information designing of double image in the same picture: one visible
in daylight (400-700 nm) and other independent hidden image visible in near infrared light (700-1000 nm)
design of hidden graphics design of double image, double portrait, double text
New view on the brand/product protection issues Double security
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INFRAREDESIGN ® awards
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INFRAREDESIGN ® awards
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INFRAREDESIGN ® awards
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INFRAREDESIGN ® benefits in
printing: simple implementation by using standard printing inks and
traditional printing methods and machines - revolutionary in security printing without any extra procedures or printing phases
Even the pressman himself doesn’t need to know that print contains the hidden infrared message!
printing by all printing techniques (flexo, rotogravure, offset printing...)
printing on various materials: paper, canvas, textile, leather, ceramic, glass, metal, plastic
We can offer print on: PET, PAP, self adhesive PAP, PP, PA, PVC, PPLL, PE...
cannot be scanned or copied - by transition through RGB the IRD message is lost
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INFRAREDESIGN ®
Daylight – Infrared light
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INFRAREDESIGN Daylight – Infrared light
Z - Infrared700 -1000 nm
IR-B 1400-3000 nm
NIR / IR-A 700-1400 nm MWIR, IR-CMid Wavelength
Infrared /IIR Intermediate
Infrared 3000 – 8 000 nm
LWIR, IR-CLong-Wavelength
Infrared /Thermal Infrared
8 000 nm – 15 000 nm
Passive picture
IR-C IR-B F IR
FAR IR15 000 nm –1mm(106 nm)Milion nm
Forward lookingInfrared / FarInfrared laser
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INFRAREDESIGN spot – pantone colours:
IR - 1000 nm
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INFRAREDESIGN ® benefits for
manufacturers: creation of superior brand protection with easy
identification of security simple implementation in all existing designing solutions -
enrichment of design with double information protection of wide range of products by simple
implementation on its packaging Individualization by edition, time and place implementation in barcodes - INFRAREDESIGN colored
barcode protection - by scanning or coping IRD message is lost, product is rejected by barcode reader
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INFRAREDESIGN ®
monitoring and quality control: simple and quick checking with our ZRGB
camera with two screens: daylight and infrared simultaneously two screens, one that shows
human-eye view (standard colour cam) and the other which shows INFRAREDESIGN ® IR view
simple and quick validation by any camera with infrared source (video camera night view, security cameras, barode reader)
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INFRAREDESIGN ®
visibility tools – DUAL camera Patented invention Enables capturing images both in IR and standard
mode using specialy developed software Same resolution and image format Crosscheck of INFRAREDESIGN in the phase of
production, during the printing process as well as future control on shelf in stores
Customer receives dual cameras Possibility of recording – momentary checking and
later on review and analysis
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INFRAREDESIGN ®
visibility tools – DUAL camera
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INFRAREDESIGN ®
added value at low cost Printing in the same conditions; same printing
machines, standard colors, existing technology, standard printing forms
No further investments in technology and infrastructure – use of existing processes
Simple and efficient IR camera control
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Why INFRAREDESIGN ® ?
superior brand protection at low cost simple implementation new marketing and promotion possibilities new product positioning design enrichment with double information
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Legal vs. Counterfeit market:
According to estimates by the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5 to 7% of world trade
A report by the Organisation for Economic Co-operation and Development (OECD) states that up to $200 billion of international trade could have been for counterfeit and pirated goods in 2005, and around $250 billion in 2007. Other estimates conclude that a more accurate figure is closer to $600 billion
7% of the World trade is in Counterfeit goods: + pharma sector (10%) + music + software + luxury goods + toys + auto industry
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INFRAREDESIGN ® : superior technology
in relationship to methods currently marketed to fight counterfeit markets
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INFRAREDESIGN ®
possibilities for implementation – industries and markets
Fashion Cosmetics
Pharma-
ceutical
Other
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INFRAREDESIGN ®
industry implemenation
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INFRAREDESIGN ®
industry implemenation
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INFRAREDESIGN ®
industry implemenation
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INFRAREDESIGN ®
industry implemenation
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INFRAREDESIGN ®
industry implemenation
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INFRAREDESIGN ®
industry implemenation
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INFRAREDESIGN®
SECURITYas highlited text:
1. “Bull”2. “left drawing of a Bull”3. “DRINK”
Fashion Industry
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Pharmaceutical Industry
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JGL example
Problem: Counterfeiting of Aqua
Maris products in Russian market.
Individualization of every product series of Aqua Maris
separatly in Visual Human View and in Infrared
Easy identification of secured product in supply chain.
Results: 18% less counterfeits
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INFRAREDESIGN ® color
barcode,QR code readable to all barcode readers can not be scanned or copied, by scanning or coping IRD message is lost counterfeit packaging will be rejected by the barcode
reader
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...so why choose INFRAREDESIGN
® ?
Presents a new standard and brand in print and design
Enriches the existing design with double information
Generates added value and a new sense of security Standard printing conditions, standard colors,
standard printing forms – tested and proved Simple and effective control – DUAL CAMERA
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INFRARED PACKAGING – application and advantages
Security Brand protection Double information posibility in design Promotion and marketing
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Contact information
Rotoplast d.o.o.Poduzetnička 7 - Kerestinec10431 Sv. NedjeljaCroatia (Hrvatska)
Internet: www.rotoplast.hrE-mail: [email protected]
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