THE BEST-SELLING WOMEN GLOSSY MAGAZINE IN THE WORLD

MEDIA KIT 2020, ROMANIA

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Miss ion statementCOSMOPOLITAN is your savvy life stylist. It empowers the lives of millions of independent, powerful young women who work to achieve being the best in every aspect of their lives.

COSMOPOLITAN inspires with sound opinions on nowadays social awarenss topics, personal growth, career and relationships. We are an entertaining source of knowledge on fashion and beauty, we actively support a clean & healthy lifestyle and we always keep an eye on what’s happening on the pop cul-ture & celebrities scene. We provide information on just about anything a fun, fearless woman would want to know more about.

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has over 45 global editions, it is published in 35 languages and distributed in over 100 countries. With nearly 40 million readers in print and more than 50 million unique visitors digitaly every month, COSMOPOLITAN is one of the most dynamic brands in the world.

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RD M is s C o n g e n i a l i t y !

S a y h e l l o t o . . .

Ro m â n i aLAUNCHED:September, 1999 2020 PRINT CIRCULATION: 15,000 copies printed every month.“360˚ BRAND” READERSHIP:COSMOPOLITAN România has a national average of 58,000 readers per printed issue: among the highest readership of all local women’s magazines. As a “360˚brand” (print, Facebook, website), COSMOPOLI-TAN has a national average of nearly 100,000 readers monthly.**SOURCE: BRAT, 2018/2019; National Readership Survey, February 2018 – July 2019

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Audience: 70% (urban); 30% (rural)Women: 81% (national); 87% (urban)Ages: 14–44 ‒ 76% (national); 75% (urban)Education: medium & high - 84% (national) are University (38%) & College graduates (46%).Still in school: 16% (national); 11% (urban)Personal income: > 2001 RON (42%)ESOMAR: Social status (profession + income) is medium-high ‒ 88% (national) & 86% (urban) of our readers occupy managerial positions, are self-employed and/ or own small businesses.

R E AC H P R I C E L E S S C O N S U M E R E S W I T H C O S M O P O L I TA N : 76% WO M E N

AG E D 14 - 4 4 , O U T O F W H I C H 87 % L I V E I N U R B A N A R E A S

D E M O G R A P H I C P R O F I L E I N 2 0 2 0

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SOURCE: BRAT, 2018/2019; National Readership Survey, February 2018 – July 2019

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H I G H F I D E L I T Y !62% read ALL THE PAGES of the magazine & 11% read the same issue more than 6 TIMES!

W H O ’S T H AT G I R L?

• Our readers are young women - active, indepen-dent, with a higher social status, mid & high income, mid & high education, from large cities (over 200k inhabitants).

• Our readers like being trendy and keeping in-formed with the latest news in fashion, beauty & lifestyle. They seek and aspire to professional suc-ces and social recognition, they cultivate their self-con-fidence and charisma.

• #CosmoGirls consider themselves trendsetters and enjoy a rich social life - activities include shopping, movies, concerts, dining, sports, outdoors etc.

• They are open to new expe-riences and have a positive outlook on the future.

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Please check the next slides for a thorough

analysis of our reader’s

profile.

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1. #CosmoGirls take pride in being up-to-date with the latest cosmetic launches. They want to be trendy, but personal looks and selfcare is also a means to achiveing self-confidence. They are keen on natural ingredients.

2. #CosmoGirls invest in their signature style, they feel their personal image is very important. They value their sense of fashion, and expect to be admired for it. They are trendsetters who often influnece their peers.

3. #CosmoGirls have a rich social life, but always find bliss in some quality “me time”. They enjoy outdoor activities and sports as much as they like reading, going to exibits, concerts and movies. They are creative and fun!

I buy expensive self care products & cosmetics.

I try to match my jewelry with my wardrobe.

I prefer to go for a walk than to stay inside the house. 68,3%

68,6%

54.7%

71,8%

67,8%

I never leave the house without making myself beautiful.

I want to be admired for my looks and my clothes.

Practicing a sport is very important to me. 54,4%

65,1%

I take care of my silhouette and i watch my weight.

I invest time in pampering myslef.

It’s very important to me to have a signature style.

I love being a host and having many guests at home. 73,7%

78,1%

77,7%

When I like a product of a brand, I buy other products of that brand as well.

I’m very careful about the way I dress.

I like to spend time with my friends at the mall. 41,8%

76,9%

71 %

I buy cosmetic products which contain natural ingedients.

I usually like to wear an elegant outfit.

75,1%

I find reading magazines very relaxing. 65,7%

51.1%

63,5%

I’m interested in the innovations of the cosmetic field.

I usually like to wear a classic outfit.

I’m happy with my current financial situation. 43,6%

I always search for new ideas to decorate my living space. 70,3%

61,4%

54 %

I’m very careful about the way my hair looks.

I usually like to wear a sporty outfit.

Visiting museums / art is very important for personal growth. 70%

Coffee is one of the big pleasures of my life. 60,1%

I find a lot of useful information in magazines. 60,5%

59,6%

71 %

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R E A D E R P R O F I L E I N 2 0 2 0Ro m â n i a

On holidays, i want to discover other countries.

SOURCE: BRAT, 2018/2019; National Readership Survey, February 2018 – July 2019

4. #CosmoGirls appreciate and are willing to pay more for high quality & environmentally friendly products.

5. #CosmoGirls are ambitious, career driven, game-changers and self-aware leaders in their social circle.

Advertising pages make magazines more attractive.

I prefer to buy household appliances which are easy to use and to care for.

I do things my way. 73%

51,2%

69,9%

49,6%

Seeing an ad for a product reminds me to buy it.

The quality of a product is more important than its price.

In a couple of years my financial situation will be even better. 71,9%

Online shopping makes my life easier.

I am willing to pay more for a device /gadget / product that makes my life easier.

I often indulge myself by buying something special.

People usually ask for my advice when they have a problem. 74,3%

63,9%

74,6%

I often go window shopping in stores, to see what’s new.

I am willing to pay more for an environmentally friendly gadget/product or service that pollutes less.

I’m always trying to learn something new. 79%

69,8%

59,3%

I have a tendency to remain faithful to a brand.

I like to have the latest mobile phone on the market.

I like networking/meeting new people because it opens up opportunities for the future. 74,6%

I’m trying to recycle and reduce my carbon print. 64,1%

44,6%

79,5%

It happens to me to buy a new brand / product out of pure curiosity.

My car has to look good.

I think about work / my job even when i’m at home. 50,8%

I often influence other people’s opinions. 55,8%

51.7%

67,6%

I only buy high quality cleaning products.

I only buy established/famous/high-class brands.

I would be willing to participate in volunteering for various causes I believe in. 66,8%

I can’t imagine my life without modern technologies. 57,3%

It’s extraordinary what you can do with a mobile phone. 65,7%

43,2%

67,1%

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R E A D E R P R O F I L E I N 2 0 2 0Ro m â n i a

I’m willing to pay more for the products which are not containing E’s, additives or conservants. 60%

I buy BIO food products for me and my family. 47,6%

It’s important to think and plan before you act. 72,4%

I enjoy every moment of my life. 70%

For holidays, i always look for special travelling offers. 63,6%

SOURCE: BRAT, 2018/2019; National Readership Survey, February 2018 – July 2019

84,1%

70,5%

I N 2 0 2 0 ,

W I L L T U R N 21!

COSMOPOLITAN is one of the first magazines on Romanian market. Nevertheless, our provocative themes and our dedicated approach to all women’s issues is evergreen. Join COSMOPOLITAN and let’s make a difference in 2020.

J U S T 3 R E A S O N S T O C H O O S E C O S M O P O L I TA N T H I S Y E A R . . .

1 It’s fashionable, it’s clever, it’s complex, it’s fun – wouldn’t you rather associate your brand with a magazine that really gets the new generation of consumers?

2 Young women love and trust COSMOPOLITAN as their best friend, the one who anticipates their needs and supports thier dreams. Whether it’s beauty, fashion, health, career or even love related, if COSMOPO-LITAN recommends your brand/products, our readers will want to try them.

3 We do things differently, we add a twist to every issue we discuss inside our pages, so people speak about our events and projects for a long time.

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P R I N TE D I T O R I A L C A L E N DA R F O R 2 0 2 0*

FEBRUARYLove yourself: embrace your uniqueness, cultivate body confidence + sexy shopping

MARCH From feminism to activism + Fashion & beauty spring trends sneek peak.

APRIL Emphase on diversity / Multicultural conversations.

MAY Month of Sustainability: Climate change awareness in fashion, beauty, lifestyle.

JUNE The “YouTube Culture” issue + Sports & beach body prep.

JULY The Electric Issue: party fes-tive looks & how to win at life in the Festival month.

AUGUST The “Travel” Issue / Bonus: Untold Festival Mag.

SEPTEMBERThe Street Style Special + fashion & beauty: how to transition into fall.

OCTOBER The BIG Anniversary Issue + Fall’s beauty & fashion: what to invest into & why.

NOVEMBER The Gadgets Issue + career and work special & budget planning.

DECEMBER Cosmo’s savvy Gift Guide + Shinning Stars (charity persons of the year).

JANUARY New year, new beginning: resolutions, upcoming social trends & lifestyle innovations

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*Editorial subject to change. Dates and details

updated 01/25/20

PRINT FREQUENCY: monthlyCOVER PRICE: 10,99 LEIPAPER:

•Cover: R4 gloss 170 gsm; •Interior: Uno Web Bright 65 gsm

VOLUME: 144 + 4 pages

For all print ads, please add 5 mm bleed to all sizes. Materials should be delivered in the following formats: .TIFF or .EPS, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.

SIZE205 x 276 mm410 x 276 mm410 x 276 mm205 x 135 mm

205 x 70 mm205 x 93 mm

205 x 276 mm205 x 276 mm205 x 276 mm

RATE CARD€ 6.700

€ 13.400 € 16.100€ 4.500 € 2.900€ 3.700 € 9.400 € 8.000 € 9.800

PRINT FORMAT 1/1 page2/1 page (spread)Opening spread1/2 page1/4 page stripe1/3 page stripeCover 2Cover 3Cover 4

„Special positioning” = the guarantee of a secured positioning at a certain page/in a certain section; non standard format; consecutive pages, stable positioning: +15%

10% from RC 1/1 page (net price)

C O R E DATA F O R 2 0 2 0

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CHARGES FOR SPECIAL PRINT POSITIONING:

LAYOUT TAX:

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SIZE-

RATE CARD€ 500

ONLINE FORMAT Advertorial

NET PRICES €85/1000 copies90/1000 copies 100/1000 cop.110/1000 cop.

PRINT INSERT Random insertionFixed page insertionGlued on a fixed spotLeaflet/booklet/catalogue

Fragile inserts will be packed in paper boxes (clients will support the costs). Leaflets, booklets, catalogues will be inserted only inside the magazine (not C1, C4).

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ISSUE

February

March

April

May

June

July

August

Septembrie

October

November

December

January

P R I N T C L O S I N G DAT E S F O R 2 0 2 0

Data & print ord. to Print. house

Delivery of goods to Bucharest

First selling day

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FOTO

: CO

SMIN

C~T

~LIN

.

Day 1În prima zi ne-au vizitat

Andreea Esca, Alina Eremia, Ana Morodan și Ilinca

Vandici – cu atâtea staruri pe platou, atmosfera a

fost... stelară!

12 COSMOPOLITAN OCTOMBRIE 2019

În culisele#Cosmo20Years

Alina Eremia

Andreea Esca

Ilinca Vandici

Ana Morodan

Ana Morodan

Ilinca Vandici

Alina Eremia

Andreea Esca

Cover shoot.indd 12 16/09/2019 14:38

years anniversary party

THE WORLD’S BOLDEST WOMEN’S MAGAZINE INVITES YOU TO ATTEND THE MOST

GLAMOROUS EVENT OF THE SEASON!

20

te invit` la

Afl` totul despre ce înseamn` s` fii unmake-up artist de succes

de la unii dintre cei mai aprecia]i make-up artists actuali.

JOI, 20 SEPTEMBRIE, 11:00

BUCURESTI MALL – VITAN, PARTER, LOUNGE AREA

Adresa: Calea Vitan, 55-59, Bucure[ti

Self-Made

1. varianta sigla AQUA Carpatica - negativ

2. varianta sigla AQUA Carpatica - pozitiv

TE INVIT~ LA

Afl` totul despre ce \nseamn` s` fii un hairstylist de succes de la unii dintre cei mai aprecia]i speciali[ti \n domeniu.

JOI, 25 OCTOMBRIE, 11:00

BUCURESTI MALL – VITAN, PARTER, LOUNGE AREA

Adresa: Calea Vitan, 55-59, Bucure[ti

Self-Made

1. varianta sigla AQUA Carpatica - negativ

2. varianta sigla AQUA Carpatica - pozitiv

prezintă seria de evenimente

TOTUL DESPRE CARIER~ {I SUCCES ANTREPRENORIAL

— CU CEI MAI ABILI PROFESIONI{TI DIN DOMENIUL LOR!

Self-Made

Best yearly glam with... COSMO’S ANNIVERSARY PARTY

Hot fun in the sun with... COSMO GARDEN POOL PARTY

Al about career growth with... COSMO SELF-MADE

INSTAGRAM

@CosmopolitanRomania

WEBSITE

cosmopolitan.ro

234k page views/month 154,264 followers

FACEBOOK

facebook.com/www.cosmopolitan.ro

DRAGĂ COSMO values and awards reader’s feedback

YOUTUBE CHANNEL youtube.com/user/CosmopolitanRomania

EVEN

TS &

CO

NTE

STS

DIG

ITA

LB R A N D E C O S YS T E M

PRIN

T

36,5k followers

prezintă seria de evenimente

TOTUL DESPRE CARIER~ {I SUCCES ANTREPRENORIAL

— CU CEI MAI ABILI PROFESIONI{TI DIN DOMENIUL LOR!

Self-Made

Premiul lunii februarie

Câștigătoarele premiului din ediția trecută, constând într-un

cadou L Occitane BEST OF TREES, sunt:

@georgianaa.stefan@lucia_bk

@orsolyangi@tt.teodoratoma

@mada.madalina.91

Dacă te afli printe ele, trimite-ne datele tale complete pe adresa redacției cosmopolitan@burda.ro, pentru a-ți revendica

premiul!

Verifică dacă ești câștigătoare și revendică-ți premiul pe adresa

de email a redacției: cosmopolitan@burda.ro, în termen de 30 de zile de la apariția revistei.

Regulamentul de concurs este disponibil pe www.burda.ro.

Postează, până la data limită de participare la

concurs 11 februarie 2020, o fotografie cât mai creativă cu re-

vista COSMO de februarie pe pa-gina ta de Facebook sau Instagram împreună cu un comentariu despre ediția respectivă, dă-ne tag și poți

câștiga un premiu care constă într-un voucher de cumpărături de 500 lei valabil pe www.londestudio.com. În colecțiile sale, Londë Studio aduce

în prim plan modele versatile ce reprezintă răspunsul dilemelor stil-istice din orice sezon. Pregătește-te să faci loc în gaderoba ta pieselor atemporale, mereu relevante, rein-terpretate cu talent de designerul

Stefana Ludusan.

dragӑcosmo!

10 COSMOPOLITAN FEBRUARIE 2020

draga cosmo.indd 10 20/01/2020 06:23

Premiul lunii februarie

Câștigătoarele premiului din ediția trecută, constând într-un

cadou L Occitane BEST OF TREES, sunt:

@georgianaa.stefan@lucia_bk

@orsolyangi@tt.teodoratoma

@mada.madalina.91

Dacă te afli printe ele, trimite-ne datele tale complete pe adresa redacției cosmopolitan@burda.ro, pentru a-ți revendica

premiul!

Verifică dacă ești câștigătoare și revendică-ți premiul pe adresa

de email a redacției: cosmopolitan@burda.ro, în termen de 30 de zile de la apariția revistei.

Regulamentul de concurs este disponibil pe www.burda.ro.

Postează, până la data limită de participare la

concurs 11 februarie 2020, o fotografie cât mai creativă cu re-

vista COSMO de februarie pe pa-gina ta de Facebook sau Instagram împreună cu un comentariu despre ediția respectivă, dă-ne tag și poți

câștiga un premiu care constă într-un voucher de cumpărături de 500 lei valabil pe www.londestudio.com. În colecțiile sale, Londë Studio aduce

în prim plan modele versatile ce reprezintă răspunsul dilemelor stil-istice din orice sezon. Pregătește-te să faci loc în gaderoba ta pieselor atemporale, mereu relevante, rein-terpretate cu talent de designerul

Stefana Ludusan.

dragӑcosmo!

10 COSMOPOLITAN FEBRUARIE 2020

draga cosmo.indd 10 20/01/2020 06:23

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Our uniquely tailored COSMOPOLITAN EVENTS bring readers together... as well as partners, brands, celebrities, key opinion leaders and active trendsetters

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COSMOPOLITAN MAN: 4 seasonal issues /yearCOSMOPOLITAN: 12 monthly issues /year

1,37k subscribers

SOURCE: GA January 2019 - December 2019; FB & IG Insights - December 2019

Advertising specs: Banners (.jpg, .gif, .png, .swf)

728 px X 90 px

300 px X 250 px

300 px X 600 px

160 px X 600 px

728 x 90

300 x 250

300 x 600160

x 600

Source: GA January 2019- Deecember 2019

O N L I N E I N F O

Valuable traffic insights*:Monthly avr. page impressions: 163k

Monthly avr. unique visitors: 139k

Monthly avr. page views: 234k

Device: 75.64% mobile; 21.81% desktopGender: 76,5% women; 23,5% menAge: 38% (25-34 y.o.); 20.75% (35-44 y.o.);18,68% (18-24 y.o.)

COSMOPOLITAN.RO

Organic: 84,3%

Direct: 9,1 %

SM: 6,3 %

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How do readers discover our website?

Proud to be ORGANIC!

Get your digital edition! Paied digital copy of the printed

edition is available for download

on ECHIOSC, MAGZTER.

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Maria BurneaAdvertising Sales ManagerMobile: +40744 334 601E-mail: maria.burnea@burda.ro

Florentina Păuna-LaudaDirector de VânzăriMobile: +40727 089 275E-mail: florentina.pauna@burda.ro

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C O N TAC T SROBurdaInternational

Burda România SRLBd. Decebal 25-29, Olympia Tower, et. 3, Sector 3, 030964București, ROMÂNIA

Mobile: +40731 700 702E-mail: office@burda.ro

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