FORTIS HOSPITALS

BY, Shushunova

Introduction

Fortis hospitals is India’s fastest growing healthcare delivery service providers with a network of world-class Super-specialty hospitals linked with a larger network of Multi-specialty hospitals. It commenced operations in 2001.

Fortis is the second largest healthcare chain in India and the largest healthcare chain in North India. It is one of the largest Cardiac Programs in the world.

Fortis, BannerghattaRoad, Bengaluru (2006) : Four hundred bedded state-of-the-art super-specialty hospital providing critical medical and surgical care with a focus on Cardiac, Orthopedic, Neurosciences, Minimal Access Surgery and Women & Child Services, World class Clinical Talent, Special mention from JCI on Cardiac Surgery Program.

According to MTQUA (Medical Travel and Tourism Quality Alliance) Top 10 World’s Best Hospitals for Medical Tourists Fortis Bannerghatta is ranked Number One.Fortis Healthcare, the parent Company, has added.Fortis Hospitals comprise of the 10 Units bought from Wockhardt Hospitals. The entities will function independently, growing & expanding the reach of Fortis across India & the globe.

ROUP COMPANIES

Unique Characteristics

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Intangibility

Association

Physical Representation

Documentation

Perishability

Variability

Inseparability

7P’sProductThe services we provide are two fold Diagnostic and Non-Diagnostic Services

Nighthawk services  Second Opinions Confirmation Consults Sub-specialty services A service can be sold or provided by the

hospital either to a commercial customer (e.g. private beds to a medical insurance company) or an end consumer (patient or client).

Price

Room Rent

Old Deluxe 4750

NICU 3500

LDR 5500

ICU / CCU 5500

Ward 1500

Triple Sharing 2800

Double Sharing 3200

Single 5500

Suite 6500

Deluxe Suite 9900

The hospital opts for cost-plus pricing , where a firm adds a profit mark-up to the unit cost.

PlaceBannerghata Road · Cunningham Road · Seshadripuram · Nagarbhavi

PromotionAdvertising is the most widely used form of

promotion, and can be through the newspapers, radio, leaflets or billboards/posters.

Fortis uses sponsorship and public relations to improve their image, notably through financing health, sports, the arts and public information services.

Preventive Health Package gifted to Teachers Bone Densitometry Camp

Health Screening at Wonder Kids School, Film Shoot of 3 Idiots

Physical evidenceA smart building infrastructure indicates

that the hospital can take care of all the needs of the patient.

Process

People

The major benefit offered by Fortis Healthcare to its employees is an environment, which offers challenges and opportunities to develop professionally. They offer competitive compensation medical facilities hospitalization accident insurance staff cafeterias In-house gyms

Ambassador programme, Regular communication meetings and interactions with senior management, Intranet, Fortis Healthcare newsletter Bulletins from the Chairman and CEO.Social interaction - dinners, picnics and sports events.

SegmentationDiseases/organ

Targeting Serves to all

PositioningBREADTH OF SERVICE

SCM

Addressing the Service Quality Gaps

Learn about patients perceptionsThe perceptions to be identified Determination of Patients’ needs, wants,

requirements and expectations .Closing the Gaps

FUTURE PLANSFortis Healthcare intends to significantly expand its footprint

across the region. The next phase of our growth will be to look at other countries outside Asia. Two Green-field hospitals are under-construction, these are:

A super-specialty hospital in Shalimar Bagh, West Delhi, with specialization in cardiac care, orthopedics, neuro-sciences, renal sciences, mother and child care and gastroenterology (first phase - 250 beds).

 Fortis International Institute of Medical and Biosciences

(FIIMBS Medicity) with two multi-specialty hospitals having 750 beds along with a medical college for 500 students. FIIMBS Medicity, Gurgaon will have a focus on trauma, oncology, mother and child care, cardiac care, orthopedics, organ transplants and neuro-sciences (first phase -350 beds)

Fortis Healthcare to open four new hospitals by 2013

Fortis Launches Super-Specialty Hospital in Singapore

Inauguration of Sleep Lab at Fortis, Noida