formula 1.0 gliding grand prix...the formula 1.0 gliding grand prix team maintains a strategic focus...

FORMULA 1.0 GLIDING GRAND PRIX 2018 SPONSORSHIP PROSPECTUS

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Introduction - - - - -

The Formula 1.0 Gliding Grand Prix is a new and innovative gliding competition bringing the

growing sport of gliding into the 21st century. The world-leading competition brings pilots from

across Australia and the world to Leeton for a series of exhilarating races of up to 500

kilometres. In a world-first, the competition is designed to be safe, accessible and fun with the

rules placing a limit on high-performing aircraft.

In 2017, the hugely successful inaugural competition was held in Leeton New South Wales,

where 26 pilots competed to be crowned champion. At the competition, our strategic focus on

live interviews, live tracking and high-quality digital content enthralled our large local and

online audiences, and impressed our many generous sponsors. The local community were just

as thrilled, benefiting from the $50,000 the competition injected into the local economy over

10 days.

We are planning an even bigger competition in 2018 with 40 pilots, 200 family members and

more than 5,000 online supporters estimated to join us. In 2018, we will work hard to create

value for our sponsors and deliver an exciting, social and family-friendly atmosphere for

spectators on the ground and online. We want the Formula 1.0 Gliding Grand Prix to be the

most exciting gliding competition in the world. Your support will help us to achieve this.

The 2018 Formula 1.0 Gliding Grand Prix presents an

invaluable opportunity to build your brand awareness

among an audience of aviation enthusiasts, professionals

and the local community. We offer a range of flexible

sponsorship opportunities to suit your organisation’s

needs and are very happy to work with you to tailor a

package to suit.

We look forward to discussing your involvement in the

exciting Formula 1.0 Gliding Grand Prix in 2018.

Gliding is an exciting, safe

and accessible aviation

adventure sport.

Glider pilots harness the

energy of the sun in the

atmosphere to stay airborne

and race around a set course

to finish first.

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Formula 1.0 Grand Prix 2017 - - - - - 26 pilots and 100 supporters attended in person

11 generous sponsors

$50,000 approx. injected into local economy during competition

26,753 Facebook users

reached in competition month

4,293 unique website

visitors during competition

3 television news stories, 9 print and

digital articles, 1 radio segment featuring competition

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Partnering with Formula 1.0 - - - - - Partnering with the Formula 1.0 Gliding Grand Prix provides your business with an exciting

opportunity to position your brand and connect with a unique and rapidly growing market of

glider pilots, families, spectators and other event sponsors.

The Formula 1.0 Gliding Grand Prix team maintains a strategic focus on event coverage and

audience experience, employing drones, action videography, high-resolution photography,

digital engagement, live tracking and live interviews to engage our on-the-ground and online

audiences. This approach enables us to generate broad exposure that provides valuable

opportunities for our sponsors to boost their brand awareness among aviation enthusiasts,

professionals and the local community.

Your support of the Formula 1.0 will not only demonstrate your commitment to grassroots

sport, but also to the wellbeing of regional Australia, with the competition providing a much

needed boost to the regional New South Wales economy.

Be part of the gliding revolution.

Audience profile - - - - -

• The Australian gliding community numbers 2,700+ pilots.

• The Formula 1.0 competition has an active online community of over 5,000 engaged

and connected supporters, averaging between 25 and 34 years of age.

• Many of our supporters are professionals and business owners with interests in the

aviation, mining, engineering, agriculture, ICT and manufacturing industries.

• Our supporters hail from across Australia and the world, including Germany, the United

States of America, New Zealand and the United Kingdom.

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Sponsorship opportunities - - - - -

Category Quantity Investment Page

Major sponsor 1 $5,000 6

Gold sponsor 2 $2,500 7

Silver sponsor 3 $1,000 8

Bronze sponsor 4 $500 9

In-kind sponsor - Negotiable 10

* Sponsor to provide

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Major sponsor (1 available) - $5,000 - - - - - Before the competition

● Competition naming rights

● Acknowledgement and logo prominently displayed on the Formula 1.0 website

● Logo on all event marketing, merchandise and multimedia

● Insertion of one A4 page (or smaller) leaflet in pilot registration pack

● Opportunity to use the Formula 1.0 logo in own marketing material to promote sponsorship

● One dedicated social media post

During the competition

● Five minute speaking opportunity at the opening ceremony and/or presentation dinner

● Inside cover, full page advertisement* in the Formula 1.0 event program

● Banner* displayed prominently on airfield throughout competition and at opening ceremony and presentation dinner

● Logo sticker* displayed on all competition gliders

● Logo on all event marketing, merchandise and multimedia


● Table of five at the presentation dinner (includes entry and dinner)

● Logo displayed prominently as major sponsor on sponsor board

After the competition

● Sponsor acknowledgement and logo in all post event marketing

● Photos of the event displayed on the Formula 1.0 social media page

● Organisation details on the Formula 1.0 website


● First right of refusal for the major sponsorship at Formula 1.0 2019

● Other opportunities as they arise


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Gold sponsor (2 available) - $2,500 - - - - - Before the competition

● Logo on the Formula 1.0 website

● Logo on select event marketing, merchandise and multimedia



● One mention on competition social media channels


● Half page advertisement* in the Formula 1.0 event program

● Banner* displayed on airfield throughout competition and at opening ceremony and presentation dinner



● Two invitations to the presentation dinner (includes entry and dinner)

● Logo displayed as gold sponsor on sponsor board


● Sponsor acknowledgement in select post event marketing

● Photos of the event displayed on the Formula 1.0 social media page

● Organisation details on the Formula 1.0 website

● First right of refusal for the gold sponsorship at Formula 1.0 2019




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Silver sponsor (3 available) - $1,000 - - - - - Before the competition






● Quarter page advertisement* in the Formula 1.0 event program



● Logo displayed as silver sponsor on sponsor board



● First right of refusal for the silver sponsorship at Formula 1.0 2019



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Bronze sponsor (4 available) - $500 - - - - - Before the competition





● Logo in the Formula 1.0 event program


● Logo displayed as bronze sponsor on sponsor board



● First right of refusal for the bronze sponsorship at Formula 1.0 2019

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In-kind sponsorship - negotiable - - - - - We can tailor a great value package in line with your in-kind support of the competition. This

may include:

● Turn point naming rights

● Race day naming rights

● Logo on website and inclusion on marketing materials, multimedia and/or merchandise

● Insertion of material in pilot registration pack

● Banner displayed on airfield, opening ceremony and/or presentation dinner

● Mentions and posts on social media channels


● Invitation/s to the presentation dinner

● Speaking opportunities

● Advertisement in the Formula 1.0 event program

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Thank you to our 2017 sponsors

- - - - -

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For more information on sponsorship opportunities

contact:

Adam Webb 0430 308 558 [email protected]

Nick Gilbert 0430 099 771 [email protected]

formula 1.0 gliding grand prix...the formula 1.0 gliding grand prix team maintains a strategic focus...

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