Formidlingsavdelingen

formidle- middleman- “go between”

information

disseminatecommunicateinform

department

Giving societysomething that is

critically important:

knowledge

people + information

Where do people go for information?

How are people made aware of information?

ACTIVE

PASSIVE

newspapers, magazines, etctelevisioninternetbooksexhibitions

newsbillboardsadvertising - TV, print

Film = active + passive

select to watchshow film to specific groups

accidental tourists

Where do people go for information?

How are people made aware of information?

ACTIVE

PASSIVE

newspapers, magazines, etcinternetbooksexhibitions

newsbillboardsadvertising - TV, print

filmactive + passive

media contactsnews articlesweb sitesbooks

press releasesposters, brochures, flyerstheme campaignsadvertising

news bits, 30, 50archives

FORM

FORM at UiB is special

•publication (text)

•media contacts

•photography

•design / multi-media

•TV

•technical support

Public Relations

Public Affairs

Liaison Office

InfoCentre

Public Outreach

Info, communication & mediaMediaCom...

scientists public

information, new technology, health, security, ...

support, regulations, recruitment, ...

Dedicated public outreach programmescan help optimise this exchange.

language, time, ...X

Beyond the Scientists: the importance of engaging the public,

a Public Outreach model

scientists public

new, important, relevant research

Public Outreach specialists

general public

industry

leaders

Schools

media

•resources•coherent, consistent strategies•long-term planning•networking

Effective public outreach requires:

FORM at UiB

•publication (text)

•media contacts

•photography

•design / multi-media

•TV

•technical support

FORM: publication / text

UiB MagasinetPå Høydenwww.uib.noEnglish news

Projects / otherforskning.nobilag”international pack”presentation materials specific projects

FORM: media contacts

Consulting services about media contacts

Special media services / projects

•researchers•UiB leadership•media personnel

•presentation of doctoral students•Forskningsdagene.•presentation of special groups

FORM: photo

documentationarchivesportraitsphoto-journalismtechnical photography

FORM: design / multi-media

both supporting and independent activities

team with diverse qualifications•virtual TV•advanced design•multimedia design•web design / structure•printed material production

also consulting services in these areas

FORM: film / documentary

- video bits, 30, 50, series- web tv- interactive video / web- video archive

Some recent productions:

Værets ansikt Blå revolusjon GrottemannenUtenfra men hjemmeOfflineBarndommens rikeTre historier fra helveteOm Golfstrømmen skulle stanse ... Laurie Grundt - kaospilotDecoding the IcelandersLæreplan+http://www.univisjon.no

FORM: technical support

•central apparatus room supporting 6 video editing suites + 1 sound room•editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production•sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for

both TV & DVD•dubbing studio (20m2)•control room for the studios•combined classical 3-camera TV studio + virtual studio (141m2)•prop / set workshop + prop / set storage facilities•smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2

video projectors•small video conference room (3-4 persons, ISDN)

Case study: film documentary

Decoding the Icelanders - a modern Viking saga

•genetic research project•decoding unique population•DeCode Genetics•a modern Viking saga•film prize•formidling prize

Case study: video via web

Læreplan+

•web-based educational tool•web-based "video library"•visual background to contemporary issues•classroom tool•2 themes / year

http://www.univisjon.no/L+

Case study: design / multi-media

Arkeoland

•archaeological digital

resource library•interactive teaching•interactive learning

presentations•multi-media

http://www.uib.no/arkeoland/

UiBknowledge

you!

FORM