forest profiling 1

8/9/2019 Forest Profiling 1

1/19

forest creativcommunications


2/19

Content

Company Objective

Corporate Vision & Mission

Market & Opportunity

Organization Structure


3/19

Forest Creative Communication(Fcc) Is An Innovation Tat !rings !ran"Tecno$ogy An" %uman Touc Togeter To rovi"e Transparent An" 'ective So$utions To Our C$ients it *npara$$e$e" Customer Service+

e Oer A *ni,ue Customer Oriente" Service $at-orm Covering Mu$tip$e roServices+

Our CompanyObjective

ro.tabi$ity /i$$ be "emonstrate" in te .rst year o- operation0 cas 1o//i$$

be generate" in amounts tat /i$$ permit e2tension o- e2isting operations#an"

ne/ regiona$ market entries# in te .rst .ve projecte" years+

Te .rm3s .nancia$ objective is to reac a point /ere stock can be oere"pub$ic$y+ Te

-actors tat make tis possib$e are te size o- te market# $ea" time o- tecompany over

competitors# an" its "e"ication to stay aea" troug an aggressive

marketing strategy


4/19

Our Vision & Core Va$ues

Vision0

To be te best ea$ty "ining restaurant #/ere customers can ave -res an" ea$ty -oo"s /it a p$easant atmospere+

Core Va$ues0

5ai$y -res an" ig ,ua$ity pro"ucts an" customer satis-action+

Va$uab$e an" onest emp$oyees an" etica$ treatment+

A$/ays be accountab$e

A$/ays -or ne/ cange an" innovations


5/19

Market Stu"y

Current Market Stu"y0

Over presence o- 6unk 7oo" Mu$tinationa$s# serving -oo"s tat is perceunea$ty an" very poor nutritiona$ va$ue++( Once in a /i$e /e can -oo"s# but not regu$ar)Its $acking in roteins# Vitamins# 7iber an" amo

y tese M8Cs popu$ar because o- easy to access( 9uickness & M$ocations)# -re,uent a"vertisement an" oter promotions# its been cotasty -oo"+

Its eect to create

a) *nea$ty Society

b) :ack o- 'nergyc) *nba$ance" eco systems

") 5iseases


6/19

Opportunity & Competition

Opportunity0

Market aving a $arge "eman" -or 7res an" natura$ -oo"# but very $meet te "eman"

eop$e are more ea$t & /e$$ness conscious# it can be a very $arge provi"e" /it best ,ua$ity pro"ucts# convenience # consistency an" $

A $arge market sare can be create in stu"ents community by e"ucaessentia$ities o- goo" -oo"# teacers can be o$" a major ro$e in te

As a part o- CS4 #our pro"ucts can be rep$ace /it $o/ ,ua$ity -oo"s $oca$ scoo$s /it te support an" subsi"ies -rom ;overnment an" o

Competition0

'2isting Internationa$ 7ast 7oo" cains

:oca$ an" regu$ar restaurants an" -ast -oo" cains


7/19

%o/ & ere Te Sa$a" out$ets size ranges -rom a ?s,uare?-oot out$ets to te @

in?$ine $ocation+ Te basic mo"u$e represente" by te stan" a$onrepresents te companyBs core concepts0 Serve %ea$ty an" 8atura

been more popu$arize" by Epress counters in major ma$$s# IT 4esi"entia$ comp$e2es# Airport etc+

As bran" integrity an" consistency remain essentia$ to te $ong?termSa$a" Creations system# on$y approve" pro"uct an" service mimp$emente"+

:ocation is key success -actor #tat is /y Sa$a" Creations restaura

te areas /it a $arge concentration o- e"ucate" an" business?savvy


8/19


9/19

Te 7res Coice '2press Counter

:'TT*C' '2press is a ne/# e2citing an" innovative ,uick?service conis a uni,ue concept combining -res# ig?,ua$ity Gto?goG break-ast

Tis concept is even more uni,ue by oering a varie" menu o- co$" sma$$ space# "esigne" to operate in $arge mu$ti?tenant oHce bui$"Scoo$s & Co$$eges etc++

!reak-ast & :unc menu se$ections inc$u"e :'TT*C' -avorites# $iSa$a" or Cicken Sa$a"# as /e$$ as ot# Oven Toaste" San"/ices# an" Super?Size" !ake" otatoes+ 5ai$y specia$s are a$so oere"+

:'TT*C' '2press# /it its uni,ue oerings# great va$ue# e2citing "ere,uirements an" -rien"$y cre/members# /ou$" be a /e$come a""iti

On$ine or"ering an" ome "e$ivery -aci$ity -or our customers+


10/19

Our Target ;roup Anyone keen on ea$t# /e$$ness or /eigt conscious by regu$ar "iet /it a

our propose" c$ients+ Tere are $ot o- peop$e /o "onBt ave time to /ork nee" to re"uce /eigt by subsi"ising -oo" intake# tis can be possib$e by co

Tis is /ere /e /i$$ .t in+ As per our estimate tis number is rea$$y uge+

e a$so p$an to market tis in gyms an" ea$t Spas# .tness Centers etc++ s/ork out cou$" ave tem as a substitute to teir regu$ar mea$s+

An" a$so /e /i$$ be in association /it major retai$ out$ets to capita$ize te 1o

Oter mo"e o- e2pan"ing te business On$ine or"ering an" ome "e$ivery+

Gender Age Group Status IncomeGroup

7ema$e =J @> K @= @>J Stu"ents @>J @>k K > k

Ma$e L=J @= ? > @=J %ouse /i-e >J >k K L= k

> ? L= L=J orking C$ass >J L=k K = k

L= ? => =J 4etire" C$ass @>J =k K @>>k

=> above @=J @>>k K above


11/19

7uture $ans

!usiness '2pansion $an++

!anga$ore ? @= 8os

Cennai ? 8os

%y"eraba" ? @> 8os

Cocin ? = 8os

une ? = 8os


12/19

Our Strategy

Marketing Strategy0

ositioning te bran" as serve goo" -oo" an" to support te ea$t#

Communication Strategy0

*se internet as one o- te major promotion me"ium# a$so a"vertipapers inserts# Out"oor %oar"ings etc+

ro"uct samp$ing in various resi"entia$ comp$e2es# Corporate %oCo$$eges

Invo$ve /it various ea$t a/areness program me troug so

campaigns+


13/19

%o/ 5ierent$y /e reac to te cus

Strategic tie?ups 0

Sa$a" !ars Eress Counters N Scoo$s# Co$$eges

Sa$a" !ars Eress Counters N Corporate ouses & IT arks

Sa$a" !ars Eress Counters N 4esi"entia$ comp$e2es

4ea"y ma"e sa$a" packets (5ai$y -res) se$$ing troug se$ecte" 4et

Spas# ;ym an" !akeries


14/19

!ran" I"entity an" :ogic

!ran" :ettuce K :ettuce in te essentia$ part o- any sa$a" making# so essentia$ part o- eac in"ivi"ua$s better ea$t# /e$$ness an" /ea$t+

Te $ogo stan"s -or coo$ # casua$ an" easiness but serious+ Te $ea- rebran" name :ettuce an" te /ater "rop stan"s -or -resness # nature

Te bi?$ine /e un"erstan" * 4 ea$tD ++/e supp$y on$y ea$ty -oo"in"ivi"ua$s re,uirement an" nee"+

Our Co$ours0 ;4''8# 4'5#O4A8;'

a) ;reen is our basic co$our an" its stan"s -or 'nvironmenta$ a/arenenature# Vegetab$es+

b) 4e" stan"s -or $i-e# $ove# .re# 8on Vegetarian# passion+c) Orange stan" -or ceer-u$ness# stimu$ation# /armt an" appiness+


15/19

Organisation Structure

C'O

%'A5? O'4ATIO8S

%'A5 K MA4'TI8;

7I8A8CIA: CO8T4O::'4

A5MI8 & %4

MAI8 C%'77 & ASSISTA8CTS

74O85 7O4C' & STO4' :'V': 'E'C*TIV'S


16/19

at is te current stage o- teventureP

Teamro.$eSandeep ViswanathK An e2perience" Marketing & Sa$es pro-essiona$ /it soun" /ork e2perience /it $ea

"eve$opment .rm# 4etai$ & Me"ia .rms in In"ia+ Success-u$$y an" eective$y an"$e" te ro$$s in a$$ te tree'"ucation0 M!A K Marketing & Sa$esTota$ Career '2perience0 @> Qears

Rajesh Joseph An e2perience" Sa$es an" Operations pro-essiona$ /it soun" e2perience in In"ia /it $ea"Consumer "urab$e companies etc+ Ancore" in major ro$$s in increasing te revenue in mu$tip$e -o$" /it min

'"ucation0 M!A K Operation

Tota$ Career '2perience0 @ Qears

Seepth! Sandeep K A so-t/are pro-essiona$ /it strong e2perience in major M8Cs+ %er contribution to/arremarkab$e an" its e$pe" to re$ease te projects on time+

'"ucation0 MSc In-ormation Tecno$ogy

Tota$ Career '2perience0 = Qears

e are on te verge o- taking -or/ar"+ e are current$y negotiating /it te .nancia$ institution -or te startstart?up costs are most$y e2pense" by e,uipment# -urniture# painting# reconstruction# rent# a"vance -or sopan" $ega$ an" consu$ting costs associate" /it opening our store te i"ea just po$ise" an" "i" a market resacceptance in my ome to/n(!anga$ore) /it my kno/n circ$e an" -e/ unkno/n circ$e+ Te response /as retake me to take it -or/ar"+


17/19

4isk & Strategy

4isk

A solid Risk Mitigation Plan. We have evaluated traditional and non-traditional risks associated with Restaurant & Food rthem directly in the business plan. Instead of dismissing the risks we have identified valid mitigation strategies for each.

Financial Risk ! Will not have ade"uate cash flow to meet the daily operation#perational Risk ! improper supply chain may hit on the day to day operations

$arket Risk ! Row material price fluctuation but this is not very fre"uent change it cant be a ma%or risk in this business

Strategy

Financial Risk ! contingency buffer is included in the start-up cost to ensure the business in not under finance

business ade"uate funding to sustain it in the first si' months of start-up.

#perational Risk ! (roper business alliance with farmers and row material suppliers on time use own transportation for

$arket Risk ! $arket intelligence by the e'pertise to understand the market fluctuation and act accordingly.

5ierentiators

Our *S KTe .rst e2c$usive out$et -or se$$ing "iet conscious an" tasty -oo"s+


18/19

Our ey to Success

"ni#ue$ Innovative % Contemporar!&Te creation o- a uni,ue an" innovative .ne "ining atmospere /itgree /i$$ "ierentiate us -rom te competition+ Te restaurant /i$$ stan" out -rom te oter restaurants in te uni,ue "esign an" "ecor+ e /i$$ oer a .ne "ining e2perience in an eco -rien"$y atmospere an" ,uick or"erEpress counters

'roduct #ualit!&great -oo"# great service an" atmospere+

(Food for )ife* +enu&Te menu /i$$ appea$ to a /i"e an" varie" c$iente$e+ Our ea$ty -oo" menu -eatures aroun" te g$obe+

,mplo!ee Retention Focus&'mp$oyee retention an" "eve$opment programs /i$$ be a primary -ocus an" subusiness+ Troug tese programs# /e /i$$ be ab$e to "ra/ seasone" an" e$ite pro-essiona$s an" bui$" a commave bu"gete" -or a incentive option program -or a$$ positions to subsi"ize a $o/er sa$ary base+ Tis $o/ers oan" attracts ,ua$ity sta+

Cost Control Focus&e /i$$ contro$ costs at a$$ times# /itout e2ception+ Cost Contro$ /i$$ be an integrate" -rom te onset+ Cost contro$ is about managing te numbers ? interpreting an" comparing te numbers tat ipercent o- te success o- a restaurant is "etermine" be-ore it opens+ Our -ocus is to re"uce te cost o- goo"s margin goa$s by managing te -o$$o/ing crucia$ e$ements o- cost0 urcasing# 4eceiving# Storage# Issuing Invereparation# Service reparation# ortioning# Or"er Taking# Cas 4eceipts# !ank 5eposits an" Accounts ayabsa$a" bar business p$an to track actua$ costs against our -orecasts in managing te business


19/19

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SA85'' VISA8AT%

:'TT*C' 4'TAI: VT+ :IMIT'5

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forest profiling 1

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