forest creative communications _ case study2015

Forest Creative Communications Pvt Ltd

#79,5th Main, Domlur 2nd Stage, Indiranagar, Bangalore 560071 Karnataka.

T: +91 80 41313254, Mob: +91 8884618185

Case Study 1

TATA Motors – NANO – B2C Campaign

Exchange your 2 wheeler with an all new Nano and get your purchased price

Location: Hyderabad & Bangalore

Objective:

Buy your first car…Reach out the mass who looking to buy a car for the first time.

Medium Used:

Social Media, Google ads, SEO, Auto related portals and blogs

Idea & Target Group: The target group is mid-level employees, whose salary is in the 45K-65K

range and aged between 27 and 33. The idea is that the amount invested by them for the tow-

wheeler can be recovered in 3 – 4 years time.

Insights

An affordable car which will not pinch you a lot; maintain your car the way you maintain your

two wheeler.

The strategy is to communicate the value proposition to prospective customers clearly without

adding the usual communication jargon.

12 lakh impressions from search engines like Google; social media sites like Facebook and

Carwale, and focused email marketing

Results

Hyderabad showed more results than Bangalore

Due to the campaign, Facebook likes and followers of Nano has increased to 12 %

Expected sales were to increase by 5%, out of the total sales of Nano per month, from the

region.

Hyderabad over-achieved the target by reaching 6.5 % of the expected sales and Bangalore

did 4.25 % on the expected sales.



T: +91 80 41313254, Mob: +91 8884618185

Case Study 2

(Rittal India) - B2B Campaign

Location: Pan India

Objective

To reach out to the Target group and communicate that Rittal Steel enclosure are the best with

world-class global quality and rating standards

Medium Used:

Social Media, Trade Magazine Ads, Google Ad works

Idea & Target Group:

The idea is to create awareness in those industries which work under extreme operating

conditions like heat or humidity. The position taken was Rittal steel enclosures are the ultimate

protection for valuable equipment and components, from water and humidity.

Results

The campaign helped to reach out to the specific TG and generate leads, especially from

Marine and Hydropower industries.



T: +91 80 41313254, Mob: +91 8884618185

Case Study 3

(Mahaveer Group) - B2C Campaign

Location: Bangalore

Objective:

Position Zephyr as one of the premium residential projects from Mahaveer Group

Till the launch of Zephyr, Mahaveer Group was known to the market as an affordable or budget

realty company. The campaign helped us position Zephyr as a premium residential project.

Medium Used:

ATL, Social Media, On-ground activations, Google Ad works, web ads in Times of India, Business

Standard, Money Control etc


The idea is to rebuild the brand perceptions around Mahaveer Group from an affordable realty

company to a Prominent Realty Company in Bangalore.

Results

The campaign helped create the expected brand image and that increased the sales of the

apartments in a short time compared to other projects from Mahaveer.



T: +91 80 41313254, Mob: +91 8884618185

Case Study 4

MTR - Singapore - B2C Campaign

Location - Singapore

Objective:

Launch the first international outlet at Singapore

Medium Used:

Print Ads, In-flight Magazines, Social Media, Google Ad works


The idea is to establish MTR brand internationally, especially in the Indian community, and create

a buzz around the market to project it as an authentic south Indian restaurant in Singapore



T: +91 80 41313254, Mob: +91 8884618185

Results:

The launch was a huge success, with large crowds and curious onlookers entering the restaurant

and checking out the fare. The response was far above expectations, and even after 1 month,

MTR Singapore runs with the same energy and passion.