Forest Creative Communications Pvt Ltd
#79,5th Main, Domlur 2nd Stage, Indiranagar, Bangalore 560071 Karnataka.
T: +91 80 41313254, Mob: +91 8884618185
Case Study 1
TATA Motors – NANO – B2C Campaign
Exchange your 2 wheeler with an all new Nano and get your purchased price
Location: Hyderabad & Bangalore
Objective:
Buy your first car…Reach out the mass who looking to buy a car for the first time.
Medium Used:
Social Media, Google ads, SEO, Auto related portals and blogs
Idea & Target Group: The target group is mid-level employees, whose salary is in the 45K-65K
range and aged between 27 and 33. The idea is that the amount invested by them for the tow-
wheeler can be recovered in 3 – 4 years time.
Insights
An affordable car which will not pinch you a lot; maintain your car the way you maintain your
two wheeler.
The strategy is to communicate the value proposition to prospective customers clearly without
adding the usual communication jargon.
12 lakh impressions from search engines like Google; social media sites like Facebook and
Carwale, and focused email marketing
Results
Hyderabad showed more results than Bangalore
Due to the campaign, Facebook likes and followers of Nano has increased to 12 %
Expected sales were to increase by 5%, out of the total sales of Nano per month, from the
region.
Hyderabad over-achieved the target by reaching 6.5 % of the expected sales and Bangalore
did 4.25 % on the expected sales.
Forest Creative Communications Pvt Ltd
#79,5th Main, Domlur 2nd Stage, Indiranagar, Bangalore 560071 Karnataka.
T: +91 80 41313254, Mob: +91 8884618185
Case Study 2
(Rittal India) - B2B Campaign
Location: Pan India
Objective
To reach out to the Target group and communicate that Rittal Steel enclosure are the best with
world-class global quality and rating standards
Medium Used:
Social Media, Trade Magazine Ads, Google Ad works
Idea & Target Group:
The idea is to create awareness in those industries which work under extreme operating
conditions like heat or humidity. The position taken was Rittal steel enclosures are the ultimate
protection for valuable equipment and components, from water and humidity.
Results
The campaign helped to reach out to the specific TG and generate leads, especially from
Marine and Hydropower industries.
Forest Creative Communications Pvt Ltd
#79,5th Main, Domlur 2nd Stage, Indiranagar, Bangalore 560071 Karnataka.
T: +91 80 41313254, Mob: +91 8884618185
Case Study 3
(Mahaveer Group) - B2C Campaign
Location: Bangalore
Objective:
Position Zephyr as one of the premium residential projects from Mahaveer Group
Till the launch of Zephyr, Mahaveer Group was known to the market as an affordable or budget
realty company. The campaign helped us position Zephyr as a premium residential project.
Medium Used:
ATL, Social Media, On-ground activations, Google Ad works, web ads in Times of India, Business
Standard, Money Control etc
Idea & Target Group:
The idea is to rebuild the brand perceptions around Mahaveer Group from an affordable realty
company to a Prominent Realty Company in Bangalore.
Results
The campaign helped create the expected brand image and that increased the sales of the
apartments in a short time compared to other projects from Mahaveer.
Forest Creative Communications Pvt Ltd
#79,5th Main, Domlur 2nd Stage, Indiranagar, Bangalore 560071 Karnataka.
T: +91 80 41313254, Mob: +91 8884618185
Case Study 4
MTR - Singapore - B2C Campaign
Location - Singapore
Objective:
Launch the first international outlet at Singapore
Medium Used:
Print Ads, In-flight Magazines, Social Media, Google Ad works
Idea & Target Group:
The idea is to establish MTR brand internationally, especially in the Indian community, and create
a buzz around the market to project it as an authentic south Indian restaurant in Singapore
Forest Creative Communications Pvt Ltd
#79,5th Main, Domlur 2nd Stage, Indiranagar, Bangalore 560071 Karnataka.
T: +91 80 41313254, Mob: +91 8884618185
Results:
The launch was a huge success, with large crowds and curious onlookers entering the restaurant
and checking out the fare. The response was far above expectations, and even after 1 month,
MTR Singapore runs with the same energy and passion.