forbidden planet micro-site concept
TRANSCRIPT
ECOMMERCE MICROSITE: Forbidden Planet
Carolyn Jao UXDI 2014
ECOMMERCE MICRO SITE: Forbidden Planet
Forbidden Planet Store
Helpful, knowledgable staff
Large collection of specialized/collectable products
Customers of all ages
Large retailers online have a huge collection of products
Many of them sorted by Brand
Many sites online highlight their exclusive items
Competitors
ECOMMERCE MICRO SITE: Forbidden Planet
Curated guide to 100 of our best products
Build brand Image/presence on site Personal, expert advice.
FORBIDDEN PLANET PLUSSuch guide. Much content.
ECOMMERCE MICRO SITE: Forbidden Planet
“I want to find something for my daughter we can do together.
something for her age, isn’t too expensive
and from a big brand I can trust. “
GOAL NOPES“I can’t find what I need!”
“The shipping is so expensive”
“I don’t know how to return this
item!”
“I don’t know enough about this
item.”
ECOMMERCE MICRO SITE: Forbidden Planet
Clear navigation
Variety of ways to locate product
Customer Support
Brand presence
What do we need?
ECOMMERCE MICRO SITE: Forbidden Planet
Sitemap
User Surveys
User flows
Wireframes
Prototype
How can we do this?
ECOMMERCE MICRO SITE: Forbidden Planet
Initial Research: Card Sorting
Talisa C: “My Little Pony Journal I would consider that
under books
Joseph P: “I feel like action figures are things you play with. Statues you can’t play with.”
ECOMMERCE MICRO SITE: Forbidden Planet
ECOMMERCE MICRO SITE: Forbidden Planet
Initial Research: User Flow
ECOMMERCE MICRO SITE: Forbidden Planet
Initial Research: User Personas: Initial User Flow
ECOMMERCE MICRO SITE: Forbidden Planet
The Process: First Wireframes
Sub-navigation
Quick views of items
One step check out
ECOMMERCE MICRO SITE: Forbidden Planet
The Process: Testing First Wireframes
“I can’t find how to go back from the cart”
“It’s a small site so why can’t I just see every
product”
“I’m not sure if this is my information in the checkout”
“What if I just want to see Marvel Products? What is this
sub navigation?”
“I’m guessing this mass of text is something about
the categories? “
TALISA. C
JOSEPH P
KATIE K
ECOMMERCE MICRO SITE: Forbidden Planet
The Process: 2nd Wireframes
Deleted the sub navigation
Wireframe for one page vs 3 step check out for A/B Testing
Simplify homepage - scale items
Added live chat/tips
ECOMMERCE MICRO SITE: Forbidden Planet
ECOMMERCE MICRO SITE: Forbidden Planet
Next Steps:
• Explore more site interactions with users
• Test further with check out options
• Explore account and ‘user’ perks to drive brand loyalty
•Test with users shopping in-store 8
