for real estate? · 5. inspiration/education (9.0%) 6. holidays/seasonal (3.9%) 7. humor (2.1%) 8....
TRANSCRIPT
![Page 1: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/1.jpg)
Erica Campbell Director of Social Media
Homes.com & ForRent.com
@ericacampbell
For Real Estate?
![Page 2: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/2.jpg)
Why is Pinterest Powerful?
![Page 3: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/3.jpg)
![Page 4: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/4.jpg)
![Page 5: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/5.jpg)
Source: Pew Internet & American Life Project
![Page 6: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/6.jpg)
Why Is Pinterest So Powerful?
![Page 7: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/7.jpg)
Why Is Pinterest So Powerful?
![Page 8: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/8.jpg)
Why Is Pinterest So Powerful?
![Page 9: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/9.jpg)
Pinterest Audience
![Page 10: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/10.jpg)
Categories & Board Names
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
Source: RJ Metrics
Top 10 Categories on Pinterest
1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
10 Most Popular Board Names
![Page 11: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/11.jpg)
Case Studies
![Page 12: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/12.jpg)
Turn Pinners in to Purchasers…
![Page 13: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/13.jpg)
Pinterest Buyers Have High Potential…
![Page 14: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/14.jpg)
Pinterest Influences Purchase Decisions
The Pillows
The Dress & Shoes
![Page 15: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/15.jpg)
Case Study: Rod Works
• Rod works is a Utah based
company with stores in Utah,
Arizona and Nevada.
• They sell home décor.
• Until earlier this year, they did not
sell online or use social media in
any focused manner.
![Page 16: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/16.jpg)
Case Study: Rod Works
Source: Avalaunch Media
• The picture was pinned to
Pinterest and then re-pinned over
and over. Someone mentioned
that the rod could be purchased
at Rod Works.
• The problem was that Rod Works
did not have an online store….yet
![Page 17: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/17.jpg)
Case Study: Rod Works
“We got emails daily for months from
Pinterest users, so we eventually
opened up our online store in
February 2012. We quickly sold
hundreds of the frame rods and
now sell many other unique items
daily.”
~ Rod Works
Source: Avalaunch Media
![Page 18: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/18.jpg)
10 Board Ideas
![Page 19: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/19.jpg)
1. Introduce The Team
![Page 20: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/20.jpg)
2. Showcase Your Listings
![Page 21: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/21.jpg)
3. Customer Testimonials
![Page 22: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/22.jpg)
4. Lifestyle Content
• Seasonal Boards
• Home Décor
– Small spaces
– Closets
– Kitchens
– Wine cellars
• Recipes
• Hobbies
– Fashion/Style
– Luxury Cars
– Sports
• Landscaping
• Crafts/DIY Projects
![Page 23: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/23.jpg)
5. Local
• Cities
• Neighborhoods
• Dining Guide
• Shopping
• Nightlife
• Events
• Entertainment
• Schools
• Local Businesses
• Beauty/Spas
• Professional/Home
Services
![Page 24: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/24.jpg)
6. Real Estate Advice
![Page 25: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/25.jpg)
7. Include Video
![Page 26: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/26.jpg)
8. Open House
![Page 27: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/27.jpg)
9. Marketing Ideas
![Page 28: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/28.jpg)
10. Staging Ideas
![Page 29: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/29.jpg)
Pinterest Image Optimization
(PIO) Best Practices
![Page 30: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/30.jpg)
Timing of Pins
Source: Pinerly Study
![Page 31: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/31.jpg)
Include A Description, Link & Call-to-Action
![Page 32: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/32.jpg)
Pin It Button & Bookmarklet
![Page 33: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/33.jpg)
Add Pricing & Hashtags
![Page 34: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/34.jpg)
Creative Board Names & Captions
![Page 35: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/35.jpg)
Run a Contest
![Page 36: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/36.jpg)
Homes.com: Social Impact
![Page 37: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/37.jpg)
Social Wall & Social Broadcaster
![Page 38: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/38.jpg)
Reputation Manager: Report & Visibility
![Page 39: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/39.jpg)
Reputation Manager: Reviews & Mentions
![Page 40: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/40.jpg)
Reputation Manager: Social & Competition
![Page 41: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/41.jpg)
Follow Me
![Page 42: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/42.jpg)
Reputation Manager
Easily monitor your brand’s online presence to ensure you are found online
and that your social efforts maintain a strong reputation.
![Page 43: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/43.jpg)
Social Broadcaster Create posts for your social networks including listings and open houses -
all from one login!
![Page 44: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/44.jpg)
Automatically
have your
Facebook,
Twitter and
updates post
directly to your
website.
Social Wall
![Page 45: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/45.jpg)
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN A FREE iPAD MINI!
WIN AN iPAD MINI!
Bit.ly/HomesNAR2012
![Page 46: For Real Estate? · 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories](https://reader033.vdocuments.us/reader033/viewer/2022050107/5f45821bdb2aa9211a206d3f/html5/thumbnails/46.jpg)
Homes.com is giving away gift cards every hour!