for passionate only … first food and cooking platform in france
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For passionate only … First food and cooking platform in France Our community is connected , everywhere. Marmiton, for passionate only !. A TAAAABLE !!! . J’adore !! . Un délice !!!. Bon appétit !. UN REGAL. TROP BON !!!. 30g de levure. « Marmiton, je vous adore ! » . - PowerPoint PPT PresentationTRANSCRIPT
For passionate only …
First food and cooking platform in France
Our community is connected, everywhere
« Marmiton, je vous adore ! »
« Marmiton, ma référence ! » Bon appétit
!A TAAAABLE !!!
Au menu, ce soir …
« Qu’est ce qu’on mange ce soir ???
Recettes
TROP BON !!!
MIAM MIAM
J’adore !! UN REGAL
EXTR
A … HUUUMMMMMMMMMM …
plein d’idées 250g d’épinards
1 litre de lait
30g de levure
Un délice !!!
Marmiton, for passionate only !
Core values
Choose, prepare, dressShare Pleasure
Generosity
RespectDiversity for ever
Accessibility More than 60K recipes
on any device
SincerityFree conversations
Marmiton, favorite among competitors
+3 points VS 2011 for marmiton
Marmiton, 8 reasons for 1 success
2. DiscoverHere and abroad
1. Recipes More than 60 000 recipes posted by users and more than 500 000 comments
3. ToolsHowtos, learns, games, surveys, converts…
4. Marmiton Restos Find/suggest On iPhone
5. Magazine More than 100.000 copys
6. Videos More than 300 videos techniquesOne Minute Marmiton, Live on Marmiton
Marmiton, 8 reasons for 1 success
Marmiton, 8 reasons for 1 success
7. CommunityForum, Blogs, meetings…
8. Personal Create your own recipes book in 10 sec with Facebook connect)
Video is booming!
Live Take a class With Marmiton team 1: - 2:30
2
Technics
By level, by theme
1
Video is booming!
Minute MarmitonA place, a meal, a technic … 4
Hangout marmiton For more !
3
« Marmiton » on YouTube
Fun, food and ideas : Marmiton original online content screenings supported by YouTube.
10,4 million vues
75 000 subscribers
TABLETs
MOBILE
WEB
Marmiton, a success story
EVENTS
Connected TV
Social
110 131 copysin France(source : OJD PV 2012)
7,4 million VU in France*
5,8 M downloadss**2 M marmitonautes per month**
1,4 M downloads**0,9 M VU***
* Source : Nielsen, février 2013** source interne, mars 2013*** Nielsen, Octobre Décembre 2012
300 000 fans Facebook 7000 followers2000 abonnés Pinterest40 700 fans sur Google +
Appli Marmiton sur Windows 8
2,5 M readers(source : Etude ONE, mars 2013)
Chocolate recipes on any device
Chocolate is multidevice
Marmiton magazine : a good surprise
N°1
2,5 M readers *Magazine trimestriel110 131 sold copys In France(OJD PV 2012)
A female readership66,2% women35,7% mothersAverage age : 41,7 y.o.Vs 47,4 years old
Exclusive **1 reader out of 2 does not read another magazine
* Etude AudiPresse ONE (janvier à décembre 2012)** Source : Etude One 2012
> LIVE > « Open day » every month with marmitonauts> Events / PRMarmiton> A special FOOD Day on Oct.13 2013
2.Social
7000 followers Twitter
313 000 fans facebook
40 000 followers
1. Offline&Online events
75 000 subs
Marmiton.org : leader in social media
3. Newsletters
2 000 subs
A venir : Club des testeurs gourmands
> 60 000 recipes> More than 500 000 comments
Weekly Newsletter : 454 000 subsDaily Newsletter : 376 000 subs
Marmiton leader
Supports Febr 2013Cuisine / Gastronomie (SousCat) 17 077
Marmiton.org 7 354750g.com 4 983
Le Journal des Femmes Cuisine 3 742
cuisineAZ.com 3 544
Les Foodies 1 930
Source: : Médiamétrie Netratings, février 2013
Marmiton leader
Source: Google Analytics, www.marmiton.org
Uniques visitors
A growing audience
Women 19% 10% 13%
W 18-24 17% 9% 13% W 25-34 25% 14% 16% W 35-49 23% 12% 17%
W 25-49 24% 13% 17%
W over 50 23% 10% 14% W 25-49 with kids 25% 14% 19%
W 25-49 AB+ 24% 12% 17%
Marmiton, leader (in France)
Source : Médiamétrie Netratings, février 2013, couverture en %
Internet Mobile
(1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro
Tablet Press Books
43,9M UU(1)
across the world
In France Marmiton :
First selective cooking
magazine104 000
VAN(3)
Marmiton is a master piece of aufeminin Group
21,7 M Users WW
On apps and webmobile sites of
aufeminin.com group (2)
5,9 M Users WW
On apps and webmobile sites of
aufeminin.com group (2)
Video
(1) ComScore, July 2013 – France, Spain, Italy, UK, Germany
OfflineSocial MediaYouTubeConnected TV
720 000Facebook fans
62 000 Followerson Twitter
130 000 Google + fans
3 200 Followers Pinterest
36,3 M Videos viewed on aufeminin and Marmiton YT channels
Marmiton and aufeminin apps
on connected TV :
LG, Samsung,
Google TV, Neufbox SFR …
9000 Visitors In 2012
40 000 Visitors In 2012
27,3
video views In the world
on the aufeminin
player(1)
Our community is always at the heart of creation
…
We have more dreams
Thank you