for passing local policy
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Strategic Coalition. Development. for Passing Local Policy. Brian Peterson, Project Director. The Center for Tobacco Policy & Organizing. Funded by Proposition 99, the California Tobacco Tax Initiative of 1988. “Cut spending”. Intrastate travel Interstate travel Time travel. - PowerPoint PPT PresentationTRANSCRIPT
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for Passing Local Policyfor Passing Local Policy
Brian Peterson, Project DirectorThe Center for Tobacco Policy & Organizing
Funded by Proposition 99, the California Tobacco Tax Initiative of 1988
Strategic CoalitionStrategic CoalitionDevelopmentDevelopment
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“Cut spending”
Intrastate travel
Interstate travel
Time travel
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In the next half-hour…
Policy change and coalitionsThe most effective type of coalition for passing local tobacco policies. Building coalition power. Key elements of coalition recruitment
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PPolicy Change olicy Change
CoalitionsCoalitions&
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The Draft.
AKA, the, “I really, REALLY, need You” approach
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The
Free
Lunch.
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Cloning.
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TheRhythm Method.
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Changing Norms About Tobacco
Key objective of CA’s tobacco control programNorm change requires a comprehensive approachMost effective de-normalization strategies:Change public policyEnforce policies we have
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Changing Public Policy
Begins at grassroots, not from the top
Example: Why has California been called “America’s Non-Smoking Section?”195 increasingly tough smoke free indoor
air local ordinances passed in California 1989-1995
AB 13 passed by legislature in 1995
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Calif. Coalition Status
Many local coalitions are unable to effectively pursue policy change Information-sharing not actionCounty staff says don’t rock the boatFew coalition members can lobbySome LLAs adverse to strong leadershipMinimal community participation
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TThe most effective type of he most effective type of Coalition for Policy Change Coalition for Policy Change
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Calif. Tobacco Control Coalitions
Advisory CoalitionPrimarily public agencies, managed tightly
by county staffMeets every 2-3 monthsAdvocacy limited to members testifyingLobbying is discouraged
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Calif. Tobacco Control Coalitions
SubcommitteePurpose is to pursue policy changeUnites activist coalition membersCampaign needs determine frequency of
Meetings and pace of work Effectiveness limited by membership of
parent coalitionDifficult to win when faced by serious
opposition
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Coalition Type for Passing Local Policy
Separate Campaign TeamSingle purpose, time-limited, community-
based, action oriented policy campaignSheds look and feel of gov’t coalitionCounty staff assists, but does not direct or
manage Campaign TeamCommitted to recruitment, developing new
leaders and winning tough, contested battles for policy change
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BBuildinguilding
CCoalitionoalition
PPOWEROWER
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Power and Policy Change
Policy change requires political power
Coalitions can build political powerSome coalition members can legally lobbyCan organize by political districtCan mobilize large numbers of residentsHave resources for mounting a campaignMember organizations are credible with
public
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CoalitionPower
Not every coalition builds powerAdvisory Coalition doesn’tSubcommittee develops the latent power in
an Advisory Coalition Only the separate Campaign Team actually
builds & can USE power
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Lobbying/AdvocacyPower
A campaign needs both, so the coalition needs both
Lobbying is the tip of the spear
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Organizing By DistrictPower
Demonstrate political strength by district Identify member organizations and
organizational members by districtCreate delegations by districtUtilize pressure points within the districtDevelop on-going political allies not just
“issue” friends
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Mobilizing Large NumbersPower
What does It take to turnout numbers It takes practice It takes leaders It takes action It takes courage It takes work
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ResourcesPowerA variety of organizational partners yields a variety of resourcesFundingRegular newsletters and mailingsSpecialized staffLeadersVolunteersOffice resources and phone banksPress and community contacts
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CredibilityPower
Effective media promotion yields public trust of coalitionMembers highly regarded by publicVoluntary health associationsDoctors, dentists, nursesHospitals, health care systemsPTA, schools, youth sportsYouth organizations
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KKeyey ElementsElementsofof
RecruitmentRecruitment
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Why recruit?
You have a policy goal
Relative political weakness of anti-tobacco movement
Need for new energy
Need for new leaders
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Recruit Individuals/Orgs that:
Have clout/contact with campaign “target”
Have public credibility
Have strong self-interest in campaign issue
Can lobby
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It’s not selling …it’s MATCHMAKING
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Research:
Figure out the connection between your issue and their concerns Professional activitiesHobbies Social activities Family
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The recruiting meeting
Face-to-face is best
Know what you want to ask for – have a few options
Listen and adjust
Forget about being “right”
Follow up
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LLeadershipeadership
DDevelopmentevelopment
Or, “Parenting 101”Or, “Parenting 101”
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A true leader:
Inspires
Facilitates
Gets resources out of others
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How do you develop leaders?
Give them control
Give them responsibility
Ask them to do things
Keep them supported
Make sure their resources and capabilities fit the task
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How do you develop leaders?
Discussion questionsWhat can you let go ofWhat is your biggest challenge
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Conclusion
Policy change precedes norm change
and begins at grassroots level.
A separate Campaign Team is needed to effect policy change.
Recruiting is matchmaking
Develop & support REAL leadership