affinio.com | @Affinio | info@affinio.com

Within a matter of hours you can gain a deep understanding of gamers, surface actionable insights, and inform strategies to help you grow your gaming audience, or understand how to connect and engage with this rapidly growing community as an outside brand.

Audiences AnalysisAnalyze followers and fans of all major gaming titles and categories, game publishers, eSports teams or championship series. What does the fan base look like, and what are their characteristics, passions and interests outside of gaming? What makes them different and what do they have in common? What are their gaming and console preferences?

Competitive AnalysisIdentify which audiences and communities follow your competitors - how can you appeal to them and increase your market share? Which competitive games or publishers does your audience have an affinity for? If interest continues to increase over time - should you develop similar games to keep them loyal?

Category AnalysisWhat are the similarities and differences between action-adventure vs role playing gamers? 1st person vs 3rd person shooter fans?

Audience ActivationLeverage media insights from the Affinio Platform to justify your budget spend and identify relevant, low-cost, high-performing media channels to reach key gaming segments. Target media to any specific audience of interest you via Twitter through our direct integration. Test different ad creative messaging and formats to different segments to identify what drives the highest engagement & conversion rates

Brand Partnerships & SponsorshipsIdentify relevant brand partnerships and understand then potential value of the relationship and co-marketing actions. Empower brand partnership sales teams to quickly create high converting data driven pitches, close more deals, and activate with uniquely powerful audience insights.

eSports Rising StarsAnalyze any gamer or influencer audience and then activate based on the findings & insights. Find overlap between game athletes and your game, in order to form “teams”, or select micro influencers. Evaluate the affinity of potential talent against key gaming audiences – who has the highest appeal?

Gaming Community UpdatesMonitor news, developments and competitions within this rapidly growing & expanding category. Get Weekly, Bi-Weekly or monthly updates so that you can monitor changes in culture & conversion, identify trending topics etc

Data-Driven CreativeUncover what creative ideas are likely to resonate and the content you could develop in order to connect and engage with your gaming audience. Convert casual fans to avid fans by aligning content and experiences to their affinities.

for Gaming and eSports

affinio.com | @Affinio | info@affinio.com

The majority of this Rap Music Fans cluster self describes as university students that are interested in listening to rap music as well as producing their own. Beyond this, these gamers enjoy spending time on social media, follow many meme accounts, athleisure brands, and gaming publications.

They are big fans of Riot Games, and Rockstar Games, and their two top played games are League of Legends and Overwatch.

Non-Gaming Related InterestsTop Fashion Brands:

Adidas, Nike, Jordan, Footlocker

Top Fast Food Brands:

Wendy’s, Taco Bell, Arby’s

Top Music Artists:

Post Malone, Migos, Offset, Tyler the Creator, Kendrick Lamar

Top Media:

Youtube, Vice, Barstool Sports, Buzzfeed

Gaming Related InterestsTop Gaming Influencers:

@Kripparrian, @pokimanelol, @timthetatman

Top Games:

League of Legends, Overwatch, Fortnite, Call of Duty, Fallout, Destiny 2

Top Gaming Consoles:

Playstation, Nintendo, Xbox

Rap Music FansAge

Gender

Helping you become an instant expert on Gaming and eSports audiences.