what western gamers want (english)
DESCRIPTION
When building your game for the Western market, here are some of the items you should look to before release.TRANSCRIPT
What Western Gamers WantLuke Stapley – Cross Platform
Please view my notes for more information
Page 2
Mobile Game Development Introduction
Are mobile games any different than other games?Who is making money?Pitfalls of game design.How are these games making big money?What are the qualities a good mobile game has?The right reasons that help you make money.
Page 3
Mobile games vs. Other gaming
Most follow the Casual game approach to game development:– Quick to learn
– Hard to master
– Short play times
Only Tiny Piece, parent company to “6677g” and George CL , are in the top ten of worldwide game developers for mobile.
Check out my other presentation for in-depth look at differences on Mobile vs. other markets
Page 4
Top Ten Games for iOS in USA
Multiplayer Tycoon Strategy
Puzzle (Match 3)
Farm Tycoon
Casino
Card Collecting
Page 5
Top Ten Games for Android in USA
Multiplayer Tycoon Strategy
Puzzle (Match 3)
Farm Tycoon
Casino
Card Collecting
Page 6
Top Ten Games for iOS/Android in China
Multiplayer Tycoon Strategy
MMORPG
Running
Card Collecting
Page 7
What should I do?
Follow the competition.
Page 8
Clash of Clans Clones
Page 9
Speaking of clones…. IP Fraud
“Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.”
+Rewards Creativity
+Protection through the law
+Makes your game not look like a cheap rip-off and is taken seriously.
Don’t use other characters from other popular games into your game!!
Page 10
What should I do?
Follow the competition.
Create a game with high resolution graphics, sound, and everything.
Page 11
Case Study
Flappy Bird Dong Nyuen/ .Gears
Released May 2013/Jan 2014
Advertisement revenue
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Screenshots
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Why it works
Curiosity, of the mysterious app that appeared at the top of the charts.
Endearment: The little 8-bit duck is pretty darn cute.
Nostalgia, from the Mario theme and the coin chime. Everyone has a warm fuzzy feeling when they are reminded of playing Mario.
Vindictiveness: Hey they just ripped off the Mario theme! Bogus.
Confusion: WTF. I got Game Over in 5 seconds?
Panic: OMG, you’re about to get your new best score… don’t blow it…!!”
Rage: Insert your choice profanity here.
Frustration: “Ugh I suck at this game!”
Denial: “This game is impossible,” or “It’s TOO hard. They need to make it easier,” or “This game sucks.”
Dean Takahashi of
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What should I do?
Follow the competition.
Create a game with high resolution graphics, sound, and everything.
Using Free to play with pricy transactions.
Page 15
Micro-transactions
Asia had it right. Don’t listen to America!
West confuses micro-transactions with downloadable content or as a way to make easy money.
Keep your transactions cheap and addictive!– Clothing/ Appearance
– More chances to play today
– Fun add-ons that give slight advantages*
*Be very careful in using these in the west!
Page 16
West vs. East Case Study
Dungeon Keeper EA Games mobile
Released October 2013
Free to Play
Page 17
Western Micro-transactions
Page 18
Western Micro-transactions
Page 19
Why such a high rating?
Page 20
Plants vs. Zombies 2
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Eastern Micro-transactions
Good micro-transactions– Risk vs. Reward
– Very small payments
– Avatar dress up
– Monthly pass
– Proper time vs. money rewards
Page 22
What should I do?
Game design is paramount to great games
Great revenue stream that flows with the game
Know your audience
Ability to get gamers access to your game
Page 23
My Contact Information
Luke Stapley
CEO, Cross Platform
QQ: 860873360
Skype: gameaddicthotline
Email: [email protected]
Website: www.xpfgames.com
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Notes
http://articles.timesofindia.indiatimes.com/2013-10-31/gaming/43558871_1_console-game-market-gartner
http://www.appannie.com
http://www.wipo.int/about-ip/en/
https://www.youtube.com/watch?v=GpdoBwezFVA
http://venturebeat.com/2014/02/01/9-reasons-why-flappy-bird-has-become-the-latest-viral-gaming-hit/
http://www.thechocolatelabapps.com/how-to-make-flappy-bird/
http://www.eurogamer.net/articles/2014-02-06-dungeon-keeper-androids-rating-system-filters-out-1-4-star-reviews