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Talent Landscape Analysis for “Software Development Engineer” in
Berlin Area – GermanyJuly 2018
22
AGENDA & Methodology
Berlin Talent Landscape Overview for similar roles to “Software Engineering”
01
Total Talent Pool
Talent Distribution across relevant roles and Workloads
Cost Benchmark
Top Peer Company Employers
Tools and Platform Experience
Analysis Tracks
Tech Ecosystem Overview
33
ICT sector employs ~7% of total workforce while Transport, Public and Private Services and Production sectors are the overall top employers; Homegrown giants and tech start-ups holds majority of tech talent
Population: ~6 million
Literacy level: 99%
Languages: German
Ethnicity: Irreligious (~60%)
Total labor force: ~1.95 million
Foreign domestic helpers: ~320k
Unemployment rate*: 7.9%
Median age: 42.7 yrs.
Sex ratio: 98 male/ 100 female
GDP at current
prices:
~158 bn USD
GDP growth rate: 2.9%
Percent of employees in different industries in Berlin
Building Industry- 4%
Total workforce:
~1.95million
Private and Public sector and Trade, Transport and Catering services employ nearly~57% of total workforce
Rich Technology Ecosystem
Source : DRAUP Talent Module; OECD, IHK Berlin, Business Location Centre-BerlinNote: *Employers employing atleast 10 software engineering personnel are considered for analysis
Service Providers (Finance, Insurance and Consulting, Real Estate
and Housing)- 22%
ProductionIndustry- 11%
Information and Communication- 7%
Private and Public sector- 33%
Trade, Transport and Catering- 25%
BERLIN
$40.6 per hourLabor rates – 14th in European Union
~3,300*Tech MNCs and local tech employers present in Berlin
~3,000Start-ups in Berlin
~80,000S/W employees in ~3,300 local and MNC employers in Berlin
44
Talent Hotspots in Berlin
Number of region centres
~250MNCs regional HQ in Berlin
REINICKENDORF
CHARLOTTENBURG-
WILMERSDORF
KREUZBERG
Giants:
Universities Start- ups
Source : DRAUP Talent ModuleIHK Berlin, Business Location Centre
Start-upsGiants Universities
Majority of tech talent and employers are spread around the Central Berlin region; Local giants such as Siemens, Auto1 and tech start-ups such as HelloFresh, Wayfair etc. are top employers of tech talent
Universities
Giants
Start-ups
55
~16.5% of the work force is comprised of immigrants: Berlin attracts immigrants vastly from central EU region, US and China because of its favorable immigration policies, job opportunities and relaxed visa policies
Immigrant attraction factors in Berlin
• Berlin has the 2nd highest percentage (43%) of immigrant start-up founders in the world (behind Silicon Valley)
• 16.5% of Berlin’s population is foreign — 186 different nationalities residing within the city’s borders. Within the start-up scene, 49% of the start-up workforce is foreign.
• Visa: It has the 3rd highest acceptance visa rate in the world at 77%.
• About 34,000 foreign students are matriculated for the winter semester 2016/17. This is roughly 27% of all students in Berlin. Most foreign students hail from Turkey, China, Poland, Russia, France, the USA and Italy.
Source : DRAUP Talent ModuleOECD, IHK Berlin, Talent Berlin, statistik-berlin-brandenburg
Total Workforce:
~1.95 million
~1.6M
Immigrant workers
Workforce nationality Choice of courses Key skills preferred
ChinaMaterial Science, Engineering, Business Studies
Design and Manufacturing, Economics, Infrastructure mobility
PolandEngineering, Finances, Social Sciences
Software Engineering, Data Analytics, Economics
IndiaScience and Technology, Engineering, Mathematics
Energy systems ,Software Engineering, Design and Manufacturing,
Most of the immigrants in the technology sector belong to China, Poland & India
~320K
European Union40%
America6%
Others2%
Asia15%
Australia1%
Rets of Europe32%
Africa4%
Immigrants Split byNationality
German workers
66
Berlin has a rich ecosystem of ~3,300 Tech employers, majorly comprising of start-ups which is cohesively supported by government institutions, VC ecosystem and strong research collaborations
~3,300Tech employers including
local and foreign tech giants, start-ups and
scaleups
~25-30%S/W Developers in Berlin
changed Job last year (2017)
~80,000S/W engneers in
~3300 tech companies
Key Facts
• Berlin ranked 1st in the availability of crowdfunding and business angels funding or the overall access to capital according to the European Digital City Index 2016. It also ranks good in the Managerial & Monitoring Assistance category but lacks the overall availability of a competitive digital infrastructure.
Growth Infrastructure & Environment
Start-up investments
Skilldevelopment
Collaborations
Eco-system support
Key initiatives to support
talent ecosystem
Breakthrough VC Funding
• There are over ~3000 start-ups centred in the Berlin region, making it the 4th biggest start-up hub in the European Region. 67% of all German start-ups are in Berlin
• Berlin start-ups are estimated to generate 100,000 jobs by 2020 as predicted by many local analyst reports
Start-up Competency
• Factory Berlin is the world’s first business club for start-ups, attracting talent from over 12 nations to foster technological innovations and entrepreneurship. The members of the factory include technical developers, designers, strategists as well as start-ups and global corporations.
• B! Grundet is a network of Universities focussed on fostering university based entrepreneurship. It is responsible for encouraging and providing ecosystem support to academic start-ups from universities and research institutions.
Innovation and Entrepreneurship Accelerators
• The German Federal Ministry of Economic Affairs & Energy’s Digital Hub Initiative have highlighted 12 Centres of Excellence (CoE) to connect medium-sized businesses and large corporates with innovation partners from start-ups and scientific communities. The focus areas of Berlin are IoT and Fintech .
The Digital Hub Initiative
• The government, in collaboration with several universities, vocational schools and corporations, has created a dual vocational training programme wherein a student spends 1-2 days at the school gaining theoretical knowledge on subjects ranging from Mechatronics Engineering and Electrical Engineering and the rest of the days gaining practical hands-on experience at a partner company.
Dual Vocational Training System
Source : DRAUP Talent Modulewww.berlin.de, www.berlin-partner.de, Senate Department of Economics, Energy and Business Administration, Berlin
Key Talent Enablers
• Berlin's startups received more than EUR 4.2bn in VC investments in 2017, FinTech and Healthtech are top industries by investments
• The Fintech sector is leading locally, too, with roughly 10% of all VC investment between 2012 and 2017 poured into Fintechs--4% ahead of AI, Big Data & Analytics
~3,000Tech Start-Ups and mid
size startups (2-500 employees)
77
~20,000
Over ~80,000 S/W engineers at ~3,330 employers of which ~68% engineers work at start-ups and scale-ups
Local Giants
Tech Companies with >500 employees and HQ in Berlin
Start-ups & Scale-ups
Tech companies with 10-500 employees and HQ in Berlin
Foreign Tech Companies
Foreign Tech companies with major presence in Berlin
Total Tech Employees
Major companies include Siemens, AUTO1 Group, Zalando, HERE Technologies, SAP, Deutsche Bahn
Over 3,000 companies
including: HelloFresh, Wayfair, nN26, brands4friends
Over 100 companies including: Amazon, Google, Microsoft, Apple, IBM
~20,000 ~55,000 ~5,000 ~80,000Headcount:
Source : DRAUP Talent ModuleOECD, IHK Berlin, Talent Berlin, statistik-berlin-brandenburg
Across ~3,300 tech companies and other allied companies
~81,000~6,000~55,000
88
Berlin provides flexible and diverse education system with some of the advanced Software Engineering and specialized courses in UX Design, Information System and Data Sciences
Courses & Programmes Offered - 200(Number of courses offered in in Computer Science, Engineering & Mathematics)
• Information Technology• Software Engineering• Business Information Systems.• Computer Science.
Bachelor
• Computational Neuroscience• Strategic IT Management• Data Analytics & Marketing• Data Science & Project
Management• Big Data & Business Analytics
Master & PhD
• Big Data and Digital Ethics• Data Science• Computational engineering.• UI Designer• Gender Dynamics in Global
Workspace
Professional Education
Leading Universities in Berlin
60 100 40
Total Enrolment (2017): ~123,660 Students
Source : DRAUP Talent Module,Berlin Business Location Center
Humboldt University of Berlin
Freie University Berlin Technische University Berlin
34,963 36,771 34,718Total Enrolment (2017):
99
Total
DRAUP Methodology: Analysis of ~80,000 engineering workforce available across universities and installed in peer organizations and start-ups
Scale of talent suited for Software Engineering
150,000+
80,000+
*Software Engineering skills considered for analysis include UX/Design, Development, Data Science, Analytics, Big Data, InfrastructureManagement, Solution Architect and Test Engineering
DRAUP TALENT MODULE
ML engines augmented by human curation
1.a
Software Engineers
Source: DRAUP proprietary talent module was used to analyse jobs by locations and skill typeNote 1: Includes other engineering skills like electrical, electronics & communication, mechanical and other engineering skills employed across Semiconductors, Oil& gas, computer peripheral industry
Total engineering1 talent-pool in Berlin
*Software Engineering Available Talent in Peer employers and start-ups
1010
Data Scientist
Developer
UI Designer
Study Landscape : 8 Primary job roles were shortlisted with similar skills as per the Job Title “Software Engineering”(1/2)
User Interface, User Experience, Interaction Design, Wireframes, Heuristic Evaluation, Visual Design, HTML5, CSS, CSS3, JavaScript, JQuery, Adobe Creative Suite, Web design, Visual design
Desired Job Roles Headcount Key Peer Employers Skillset Relevant to Amazon
Zalando SE, HERE Technologies, HelloFresh, AUTO1 Group
Big Data Engineer
Note : DRAUP’s proprietary talent module was used to analyse jobs by job roles and skill type
~ 23,100
~ 17,000
~ 9,400
~ 7,200
Zalando SE, HERE Technologies, SAP, Delivery Hero, Hello Fresh
Zalando SE, HERE Technologies, AUTO1 Group, Delivery Hero, Hello Fresh
Zalando SE, HERE Technologies, SAP, Delivery Hero, Hello Fresh
C#, JavaScript, HTML, CSS , Ruby on Rails, Spring MVC,Node.js, SQL, ReactJS, Python, PHP, IOS, Android, Objective C, Swift, XML/JSON, Xcode, iOS SDK, Cocoa Touch, Cocoa Pods, Flurry, TestFlight, Git, Perl,
Text Analytics, NLP, Cognitive Computing, Advanced SAS, Python, Statistical analysis, Data Modelling, ETL, Spark, Hadoop, Hive, H2O, Kafka, mySQL, HTML5, CSS, Javascript, Ajax, Java, Jquery, Node.js, PHP, SQL, SOAP, XML, JSON, Postfix, OOP, Machine learning, Random forest, sentimental analysis ,CNN, Python, R Studio, adagrad, Bayesian,
Predictive analytics, Sentiment analysis, Cassandra, Cloudera, Hortonworks, Hadoop, MongoDB, Splunk, HPCC, Hadoop, Flume, YARN, Mongodb, Dynamodb, mapreduce, hbase, hdfs, EMR, linux, AWS, vsphere, ubuntu, cloudera, yarn, hive, java, python, unix, kafka, hortonworks, openlll, spark, flink, splunk, hbase, hive, angular, apache kafka
1111
Analytics
Study Landscape : 8 Primary job roles were shortlisted with similar skills as per the Job Title “Software Engineering”(2/2)
Desired Job Roles Headcount Key Peer Employers Skillset Relevant to Amazon
Infrastructure Engineer
Solution Architects
Note : DRAUP’s proprietary talent module was used to analyse jobs by job roles and skill type
Test Engineer
~ 5,000
~ 9,100
~ 6,300
~ 3,600
Zalando SE, HERE Technologies, SAP, Delivery Hero, Hello Fresh
Zalando SE, HERE Technologies, HelloFresh, AUTO1 Group, GO Euro
Zalando SE, HERE Technologies, SAP, Delivery Hero, Hello Fresh
Zalando SE, HERE Technologies, AUTO1 Group,SAP, GO Euro
Power BI, SQL, Excel, Access, Tableau, R-studio, Data Mining, clustering analysis, complex event processing, in-memory data, OLAP
Golang, Kafka, Docker, Kubernetes, distributed systems,, database schema design, database architecture, relational databases, tableau , HLD, LLD, Data structure & Algorithm, Elastic search
Git, Jenkins, Puppets, Chef, Docker, Selenium, AWS, Ansible, Jira, Bamboo, stat tools, netstat, strace
Jenkins, CICD, Selenium, JUnit, regression testing, load testing, black box testing, sanity testing, smoke testing, Katalon Studio, Unifies Functional Testing, Watir, GUI Testing, Ranorex, Robot Framework, Tricentis
1212
40,444
43,314
48,198
50,191
47,954
46248.8545,499
50,300
54,10055,090 54,947
53551.352,661
54,492
60,002
62,33361,441
59880.09
UI/UX Designer Developer Data Scientist Big Data Engineer InfrastructureEngineering
Test Engineering
Entry (0-5)
Middle(5-10)
Senior (10+)
Talent cost by roles: Job roles titled “Big Data Engineer” command salaries 7-10% higher than others
12
Med
ian
Sa
lary
(EU
R)
per
an
nu
m
Note : DRAUP’s Talent Simulation Module analysed cost across job profiles
Median Salary: 53,000 (EUR)
1313
Sample profiles of Top employers across Enterprises (1/2)
Top EnterprisesCompany Head
countSample Workloads Annual Salary
Zalando SE ~1,500Building up and leading the technical direction of Zalando's core search platform, personalization technology, and data engineering platforms, as well as establishing Zalando Research as a world-class research organisation in the areas of ML / AI.
€50,000
Siemens ~900
Defining and implementing a strategy for a growing R&D department focusing on Intelligent Software Systems for Siemens Mobility. Programs include 2D/3D computer vision, assisted and autonomous driving for rail, intelligent video analytics for rail, deep learning factory, augmented & virtual reality for service applications, cloud analytics for inspection and condition monitoring, sensor
€55,000
HERE Technologies ~600
Development and operation of the global HERE mapping cloud platform (mapping & hybrid navigation in 180+ countries) powering several million devices with close to 0,5 bn daily transactions. Boostrapping industry specific product development for connected car, enterprise and mobile platform solutions including support of key deal and partnership management with large scale device and car OEMs
€58,000
SAP ~600
A team of data scientists and developers in Berlin to build SAP's machine learning platform for delivering Application Intelligence. This includes scouting and exploring emerging technologies like blockchain or quantum computing and incubating those that will have significant business impact for SAP, its customers, and partners
€60,000
Amazon ~300*
Amazon Robotics automates fulfilment center operations using various methods of robotic technology including autonomous mobile robots, sophisticated control software, language perception, power management, computer vision, depth sensing, machine learning, object recognition, and semantic understanding of commands.
€56,000
Note : DRAUP Talent module Analysis as well as skill analysis from job portals* Amazon had announced over 2000 new jobs in Germany and will cater to expansion in Berlin office. The new job fills have not been included in the company headcount
1414
Sample profiles of Top employers across Enterprises (2/2)
Top EnterprisesCompany Head
countSample Workloads Annual Salary
HelloFresh ~200The team is managing a diverse technology portfolio that includes (but not limited to): PHP, Python, Go, MySQL, PostgreSQL, ReactJS, MongoDB, Redis, AWS, Ansible, Terraform, Apache Hadoop, Apache Spark, Android, iOS, among others.
€56,000
AUTO1 Group ~200Building applications with Symfony 2 & 3, Silex, Javascript, ElasticSearch, Web services, Json, Node.js, React.js, Typescript. Implementation of Unit and Behat tests. Code reviews and refactoring. Creating technical & project documentation using Confluence and Team work.
€55,000
Microsoft ~150This center is working on Cloud Solution Architect for High Potential Enterprise customers in Public Sector, Retail and Logistics focused on Cloud Infrastructure, Applications (Web, Mobile, CI/CD), IoT, AI (Cognitive Services).
€56,000
Oracle ~100
Designing, implementing and deploying Oracle Cloud-based Solutions in order to achieve defined business goals and to maintain skills in Oracle Cloud process configuration based on the customer's architectures and business needs, overcoming/considering infrastructure security and regulatory constraints to ensure a smooth and secure journey to the cloud .
€45,000
Google ~100
Getting actionable insights from feature usage & product engagement correlation data. Definition and comparison of meaningful user cohorts & clusters. Identification of important moments in the user journey, incl. best timing for user engagement promotions. Analysis of the impact of re-engagement campaigns and their dependency on user context.
€53,000
Note : DRAUP Talent module Analysis as well as skill analysis from job portals
1515
Sample Software Engineering profiles across peer companies with key skills (1/2)
Key profiles in Berlin
1.4
Key Skills of a Software Engineer
Scrum OO ModellingJQueryUnix
Agile Methodologies
System Architecture
Database DesignUser Experience Linux NodeJs
Distributed Systems Java Script
Note : DRAUP Talent module Analysis as well as skill analysis from job portals
Education: PhD Field Of Study Statistics, Paris-Sud University
Key Skills: Backtesting, time-series forecasting, Deep learning, Algorithmic pricing, Python, AWS
Work Portfolio: Improving Zalando'salgorithmic pricing system such as business KPIs definition, backtesting pipeline implementation, sales forecasting andinterviewing and roadmap definition. Amazon Web Services is predominantly used in all the processes.
Data Scientist, Zalando SE
Education: Master Field Of Study New Media – University of Arts & Design, Helsinki
Key Skills: Concept Design, Interaction Design, Industrial Design, Social Media
Work Portfolio: Close collaboration with user research, use case creation, user journeys, information architecture, concepting and prototyping the new features. Preparing the specifications for production, follow the production and help to solve quickly the unexpected problems. During the production collaborate with user research to create and follow the user testing process and bring the findings to the production.
Senior UX Designer, HERE Technologies
Education: BE, Information Technology Grenoble INP - Ensimag
Key Skills: SQL Serve, C#, REST, Windows Azure, Web Services, Java, Python
Work Portfolio: I am working for Exploration Team. This team works on top and most innovative projects inside SAP. The main goal is to find the next big thing for SAP by building POCs using futuristic technologies that includes- Software Development.- Ideation & Innovation.- Quality Testing
Senior Software Engineer, SAP
Azure Cloud
1616
Sample Software Engineering profiles across peer companies with key skills (2/2)
Key profiles in Berlin
1.4
Education: Maters, Moscow Technical University of Communications and Informatics.Key Skills: Python and Openstack, Ruby and Chef, Bash, CentOS, Scala, Akka, Spark, Hadoop
Work Portfolio: Design and implementation of Oracle Cloud Infrastructure architectures and environments. Architecting IaaS, PaaS and SaaS. Designing and building Public/Private Cloud & On-Premises Solutions.
Cloud Solution Architect, Oracle
Openstack System designPython
Java Enterprise Architecture
Chef
Network EngineeringOperating System Kernel
Education: Master’s, Media, Technology, and Society, North western University
Key Skills: Text Analytics, NLP, Cognitive Computing, Advanced SAS, Python
Work Portfolio: Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation with regards to churn, marketing attribution, demand forecasting, and understanding customer taste
Senior Data Scientist, Hello Fresh
Shell Script
UNIX Project Management
Note : DRAUP Talent module Analysis as well as skill analysis from job portals
Key Skills
Education: Master’s, Applied Informatics, St. Petersburg State University
Key Skills: Kernel, Perl, Python, Linux, Shell Script, Java
Work Portfolio: bug fixing and troubleshooting, developing REST micro-services, junit, integration, E2E and load tests and profiling and performance tuning using JPA, Hibernate ORM, Maven, Jenkins, Git, MySQL, PostgreSQL, Elasticsearch, Microservices, HTTP, Nginx, Spring, Spring Boot, Velocity, Amazon SQS, Docker, Scala
Java Developer, AUTO1 Group
Ruby
Java
Scala
Spark
1717
Technology stack of S/W engineering skills available in Berlin
Agile Methodologies
• SCRUM• Extreme Programming (XP)• Crystal• Kanban
Internet protocols
• BGP• OSPF• SIP• IP• TCP (internals and flow control)
ApplicationDevelopment
Data Platforms
Infrastructure& Support
Backend/Frameworks
RDBMS Data WarehousingNoSQL
• Oracle• Mysql• Microsoft SQL Server
• Amazon Redshift• Amazon S3• Teradata
• Amazon DynamoDB• MongoDB• Cassandra
Cloud/ IaaS/ Managed Hosting Operating System
• AWS• Heroku
Frontend UI
• HTML5• CSS• AngularJs• Jquery• React
Orchestration System
• Docker• CircleCI• Terraform• Kubernetes
• Unix/Linux • Windows• Ubuntu
• Spring• Django• Hibernate
Languages
• C++• Java• Python
Data processing platforms
• Hadoop• Spark• Keras• Theano
• UDP• DNS• DHCP• T1/E1• Ethernet