Footprints

Explore and interact with your community.

Mike - A Freshman at the University of MichiganMike is a freshman who is eager to explore and adapt

to campus life. The college campus is overwhelming to him, yet the unknown is attractive and triggers his curiosity. After long days of studying, he loves to group up with friends and explore the campus. Some nights are okay; many are a bust. As a result, he often has trouble convincing friends to explore with him unless there is an event in mind. When he wants to decide on a new place to study, a good spot to eat, a sightseeing adventure, or somewhere to nap and read, he generally just wanders around looking or goes off of leads from friends.

Footprints

THINKS There should be more engaging ways to experience a city

SEES Tips from friends, crowds, landmarks and signs

FEELS A drive to explore, but findings lack novelty or personality

DOES Often attends specific, pre-hyped events around campus

Think, See, Feel, Do

Minimum Viable Product● Drop a note at your feet: your “Footprint”● View your community: see other users’ Footprints ● Trace your steps: Manage previous Footprints

Steps:

1. See or feel something extraordinary someplace2. Leave a Footprint with your observation 3. Discover other Footprints in the app as you travel

Use Case 1: The Poster● John the senior knows A2 like the back of his hand● He’s proud of his “local low-key” knowledge● Footprints allow him to share and express this

Use Case 2: The Explorer ● As a freshman, Mike wants to explore campus● He wants to convince his friends to come with him!● Footprints give his adventure charm, incentive, and

flair.

Use Case 1 & 2:

What will our users’ Footprints look like?

The Main Idea:

● “What would you post here?”● Learn how people use the app● Perfect setup for hypothesis #2...

Hypothesis: The Poster

How can we make Footprint discovery gratifying?

Measures of Success:

● Laughs, smiles, desire to contribute● Uncover more than one Footprint● Questions and suggestions about App

Hypothesis: The Explorer