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Food Heroes
Gus VerhaegheInnovation manager
Flanders’ FOOD
Food Heroes Flow
Our timeline
WP T1: Co-creative design of innovativeideas for solutions
WP T2/3 Development, testing, implementation of 15 innovative solutions
Jan. 2017: Start of theproject
Dec. 2019: 15 solu-tionsimple-mented
June 2018
open call fornominationsFood HeroesAwards
June 2018 15 joint innovativesolutionsselected
March 2019; Food HeroesAwards at CFIA Rennes; last Partner Meeting
Oct. 2017 Embassy of Food at World Design Event Eindhoven
WP Communication and LTE: show case, demonstration and address policy level
Activities todemonstratesolutions
Dec. 2019 Final Con-ferencein Brussels
Ontwerptrajecten
Vlaanderen 1
Van verliespost naar
nieuw product
Doughré Journey
6
Business Model Canvas
• Filled In
10
Bread Producers (FFF)
Fruit (apple) suppliers• Farmers• Auctions• Retailers
Customers
Production
Logistics
Marketing & Sales
Staff
Pilot Plant (first external)
Co-products (food safe)
Sustainable, Circular
Millenials, consumer of the future
“Caring Consumer”
Wholesale
Direct
Retail (Later Stage)
Tasty
Healthy
Community
Social Media
Digital Marketing
High Margin Product
Staff
IngredientsCo-products (cheap)
Marketing
Willingness to pay more for Sustainable Products
Subventions
Bloggers
Story Telling
Enjoy Tasty NA Aperitif
10
Operations(brewing + botteling)
Logistics
Webshop
Juicy Greens
Ontwerptrajecten
Vlaanderen 2
Go to Market
begeleiding
Heb jij ?
Wil jij ?
Vermarkten
