The grocery industry should wake up each morning thinking about how we can make the shopping experience better. UNATA

reports that 68% of those who shop online are likely to switch retailers for a better online experience. Actually, one in three

shoppers switch for personalized o�ers based on history. PHIL LEMPERT,FORBES

The plainti�s' bar and associated health groups have put a spotlight on the food and beverage industry. In addition to product liability and consumer fraud claims, we’ve seen an increase in municipalities looking to curb the consumption of certain foods or beverages, media interest in obesity claims, the vilification of sugar and other food substances, concerns about genetically modified organisms (GMOs), and the use of addiction models to explain people’s consumption choices.

The threat of litigation is constant. The food, beverage and agriculture industry are facing heightened public awareness,

increasing regulation, import/export concerns and class actions.

KEY FACTS & STATS

ECOMMERCE WORKSHOP

ROGER LAWRENCEVice President,

Global Quality & Regulatory, McCORMICK

CO-CHAIR

The Premier Event for Peer-to-Peer Collaboration and Networking for Regulatory, Compliance, and Legal Executives in the Food & Beverage Industry.

WHO SHOULD ATTEND

WHO SHOULD ATTEND

WHAT IS THE ECOMMERCE WORKSHOP?

Health

GeneralCounsel

AssociateGeneral Counsel

VP and Senior Legal

CounselSenior

Director SVP

Assistant GeneralCounsel

Chief Compliance Officers

Director of Legal

VP

Compliance and Legal Executives

with specialization in

legal affairs

Marketing and advertising

law

Operations and risk

management

Scientific and government

affairs

Safety andsanitationlitigation,

regulatory

Regulatory

Offering the best of Regulatory Compliance and Marketing and Advertising Litigation, participants in Momentum’s Food & Beverage Exchange will benefit

from the opportunity to benchmark and brainstorm ideas across subject matter areas while strategizing practical solutions for effectively addressing and

responding to the most pressing challenges currently disrupting the industry.

FTC SPOTLIGHT ADDRESS

SUBSTANTIATION & CLAIMS

COMPLIANCE WORKING SESSION Debunking the Top 5

Food & Beverage Product Claims

CASE STUDY Social Influencers:

What Every Food & Beverage Counsel

Needs to Know About Working with Social

Influencers

AN ECOMMERCE

GUIDE FOR FOOD & BEVERAGE COMPANIES

A Step by Step Guide for Ensuring Your

eCommerce Business is Regulatory

Compliant

SPOTLIGHT ON NUTRITION FACTS LABEL COMPLIANCE

A Guide for Compliance

GMO “BIOENGINEERED

FOOD” DISCLOSURES

A Guide to Ensuring Labeling

Compliance

SESSION TITLE

6

SESSION TITLE

8SESSION

TITLE

7REGULATORY ROUNDTABLE

Perspectives from the FDA & USDA

ZACHARY CHAPMANVice President, Corporate Counsel,

TreeHouse

DAVID O'TOOLESenior Sta� Attorney

FTC

SANDY GRIMM,VP, General Counsel and Secretary,

Southeastern Grocers

NANCY DOWLINGGeneral Counsel,Danone Nutricia

STEVE MAVITYSenior Vice President,

Technical Services & Corporate Quality,Bumble Bee Seafoods

KATHLEEN O’TOOLESenior Counsel,

Global Compliance & Safety,McDonalds

JIM PEPINVice President & General Counsel,

Nestle Health Science

STEVE RICHAssociate General Counsel,

Amy's

GABRIELLE SCALISESenior Counsel – Food Law,

Regulatory & Marketing,B&G Foods, Inc.

ECommerce and merchandizing

law

Product labeling

SPEAKERS

ADVISORY BOARD

DAY ONE AGENDAREGULATORY & COMPLIANCE- OCTOBER 16, 2018

MARKETING, ADVERTISING & LITIGATION - OCTOBER 17, 2018

SESSION TITLE

3

SESSION TITLE

5SESSION

TITLE

2

SESSION TITLE

4

REGISTRATION & BREAKFAST

REGULATORY ROUNDTABLE – PERSPECTIVES FROM THE FDA & USDA

Roberta Wagner, Deputy Assistant Administrator, O�ce of Policy and Program Development (OPPD), Food Safety Inspection Services, U.S. Department of Agriculture

FOOD & BEVERAGE EXCHANGE WELCOME & CHAIRS OPENING REMARKS

Randy Liebowitz, Global Food Regulatory Counsel, PepsiCo, Inc.

eCommerce WorkshopAn eCommerce Guide for Food & Beverage Companies – A Step by Step Guide for Ensuring Your eCommerce Business is Regulatory Compliant

8:00

8:45

9:00-9:50

11:00

MOCK SCENARIO – INSIDEAN FDA INSPECTIONC- Warren Stone, Senior Director of

Science Policy, Compliance, and Inspection, GMA Science Policy Division

11:40

AFTERNOON NETWORKING & REFRESHMENT BREAK

DAY 1 CLOSING REMARKS AND WRAP UP

NETWORKING COCKTAIL RECEPTION

A STEP BY STEP GUIDE FOR ENSURING YOURECOMMERCE BUSINESS IS REGULATORY COMPLIANT

NEW THIS YEAR, THE ECOMMERCE WORKSHOP WILL TAKE PLACE ON THE MORNING OF DAY ONE OF THE FOOD & BEVERAGE EXCHANGE, AND IS INCLUDED COMPLIMENTARY WITH YOUR REGISTRATION FOR THE FOOD & BEVERAGE EXCHANGE.

PART ONE – DOCS, CONTRACTS & TERMS FOR THE EMARKETPLACE

10:40-11:00 NETWORKING BREAK

9:50-10:40 PART TWO – LABELING, PACKAGING & MARKETING

DO’S AND DON’TS FOR YOUR ECOMMERCE BUSINESS

Valerie Madamba, Food Regulatory Counsel, Blue Apron Alysse Giallourakis, Senior Corporate Counsel, Advertising, The J.M. Smucker Corporation Kristi Wollf, Partner, Kelley Drye & Warren

12:20

GMO “BIOENGINEERED FOOD” DISCLOSURES - A GUIDE TO ENSURING

LABELING COMPLIANCE Randy Liebowitz, Global Food Regulatory Counsel, PepsiCo, Inc.Alicia K. White, Associate General Counsel, Operational Transactions and Regulatory Compliance, Whole Foods Market Ebru Başaran-Shull, Director, Compliance and Government A�airs, Legal Department, Sargento Foods Inc. Brandon Neuschafer, Partner, Bryan Cave Leighton Paisner

DAY TWO AGENDA

CLASS ACTION

LITIGATION UPDATE Highlighting Pertinent

Changes to Procedure & Resolutions Analysis

for Class Action Cases

SESSION TITLE

1

DAVID ALMEIDAPartnerBenesch

ELLIE ALTSHULERPartner

BEN BARDVice President,

Global Chief Compliance O�cerADM

EBRU BASARAN-SHULLDirector, Compliance and Government A�airs, Legal

Department

NATE BEAVERPartner

J. PATRICIA KIMGeneral Counsel and VP of

Regulatory A�airs, Swanson Health Products

RANDY LIEBOWITZGlobal Food

Regulatory Counsel,PepsiCo, Inc.

RANDY LIEBOWITZGlobal Food

Regulatory Counsel,PepsiCo, Inc.

VALERIE MADAMBAFood Regulatory

Counsel

STEPHEN M. MAHIEUSenior Counsel,

Litigation

JESSICA CAMPBELLSenior Counsel

Tyson Foods

ALYSSE GIALLOURAKISSenior Corporate Counsel, Advertising

Smuckers

MIRIAM MAXWELLSr. Principal,

Regulatory Scientist,Ocean Spray

BRIAN MARQUEZAssistant General

Counsel, Tampico Beverages, Inc.

BRIAN MARQUEZAssistant General

Counsel, Tampico Beverages, Inc.

MIRIAM MAXWELLSr. Principal,

Regulatory Scientist,Ocean Spray

TOM MERIAM Partner

Goodwin

JIM MUEHLBERGERPartner

BRANDON Neuschafer

Partner

SHANE MULROONEY Vice President-Legal,

Home Chef (Recently Acquired by Kroger)

JESSICA O’CONNELLSpecial Counsel

RYAN ROHLFSENPartner

Ropes & Gray

Ryan RohlfsenPartner

Ropes & Gray

WARREN STONESenior Director of Science Policy,

Compliance, and Inspection

TOM SULLIVANPartner

ALICIA WHITEAssociate General Counsel,

Operational Transactions and Regulatory Compliance

KRISTI WOLFFPartner

ROBERTA WAGNERDeputy Assistant Administrator,

(OPPD), Food Safety Inspection ServicesUSDA

KEVIN MACKINNONGeneral Counsel

Boar's Head

VALERIE MADAMBAFood Regulatory

Counsel

DOCS, CONTRACTS & TERMS FOR THE EMARKETPLACEDuring this first segment, benefit from an overview of the key business concepts, agreements, and contracts your company should be aware of and have in place when launching or maintaining an online sales channel or eCommerce platform. Whether selling products on an Amazon storefront, your own site, or via another third-party site, gain insight into the key regulatory issues your business needs to consider from T&Cs, tax do’s and don’ts, franchise and shipment issues, key privacy considerations, special terms for distributors, subscription services, and online sales.

LABELING, PACKAGING & MARKETING DO’S AND DON’TSBuilding upon the knowledge shared in part one of the session, benefit from a discussion during this segment of specific issues that tend to be

most problematic for food and beverage companies once an eCommerce business/platform is up and running. As more and more products are

o�ered for sale via online sites (many of which your company may not have control over) it can be very di�cult for the manufacturer to properly

vet and control claims made about your products. Who is ultimately responsible – the eCommerce vendor, the manufacturer, the ingredient

supplier, the retailer?

Almost every industry has been impacted by the “Amazon E�ect”, and the food and beverage sector is no exception. Recent mergers and acquisitions across the CPG, eCommerce, and food and beverage landscape have brought to the fore the importance of having an eCommerce strategy in place. Whether you are a manufacturer or a retailer, own a storefront or only sell products online, operate a business locally or on a global scale, one fact has become clear – in order to survive in today’s competitive retail space your company must have in place a strategy that will account for your digital presence today, tomorrow, and 5 years from now.

Divided into two segments, this deep dive workshop will immerse participants into a comprehensive overview of the key legal, regulatory, and compliance issues to be aware of when overseeing an eCommerce business, specifically within the food and beverage industry. Hear from senior executives spanning the food and beverage, eCommerce, and retail sectors as they share strategies for ensuring your company not only survives but thrives in the eMarketplace. Walk away from each segment with a how-to guide and checklist for e�ectively navigating the world of eCommerce as a food and beverage company.

REGISTER NOW

http://foodbevexchange.com/registration/

REGISTER BY7/1/18

$395

REGISTER BY8/1/18

$495

REGISTER AFTER8/1/18

$595#FoodBevExchange

EVENT PARTNERSSUPPORTING SPONSORS

ASSOCIATE SPONSORSOCIAL SPONSOR

MEDIA PARTNERS

IN PARTNERSHIP WITH

REGISTRATION INFO

Loyola University

NETWORKING LUNCHEON

1:20

SPOTLIGHT ON NUTRITION FACTS LABEL COMPLIANCE – A GUIDE FOR

COMPLIANCE

Brian Marquez, Assistant General Counsel, Tampico Beverages, Inc. Jessica O'Connell, Special Counsel, Covington

2:00

M&A DISRUPTION IN THE FOOD & BEVERAGE SECTOR – A REGULATORY

GUIDE TO NAVIGATING M&A DUE DILIGENCE & PRE-SCREENING Shane Mulrooney, Vice President-Legal, Home Chef Nathan A. Beaver, Partner, Foley & Lardner LLP

3:20

BEST PRACTICES FOR ENSURING COMPLIANCE AND MINIMIZING RISK

EXPOSURE FROM INTERNATIONAL BUSINESS PARTNERS AND OTHER THIRD PARTIES

Ben Bard, Vice President and Global Chief Compliance O�cer, Archer Daniels MidlandRyan Rohlfsen, Partner, Ropes & Gray LLP

3:40

5:00-6:00

4:40

2:40

NETWORKING BREAKFAST

CHAIRS KICKOFF TO DAY TWO

8:00

9:00

CO-CHAIRS CLOSING REMARKS

FTC SPOTLIGHT ADDRESS

David O'Toole, Senior Sta� Attorney, Federal Trade Commission

9:15

9:55

MORNING NETWORKING & REFRESHMENT BREAK10:40

SUBSTANTIATION & CLAIMS COMPLIANCE WORKING

SESSION – DEBUNKING THE TOP 5 FOOD & BEVERAGE PRODUCT CLAIMS

Jessica Campbell, Senior Counsel, Tyson Miriam Maxwell, Sr. Principal, Regulatory Scientist, Ocean Spray

11:00 CLASS ACTION LITIGATION UPDATE –HIGHLIGHTING

PERTINENT CHANGES TO PROCEDURE & RESOLUTIONS ANALYSIS FOR CLASS ACTION CASES

Stephen M. Mahieu, Senior Counsel, Litigation, The Kraft Heinz CompanyThomas Sullivan, Partner, Shook, Hardy & Bacon L.L.P.Jim Muehlberger, Partner, Shook, Hardy & Bacon L.L.P.

11:40 BEST PRACTICE COMPLIANCE & PRIVACY GUIDANCE FOR

NAVIGATING THE REALM OF DIRECT & MOBILE MARKETING

12:00

CASE STUDY – SOCIAL INFLUENCERS: WHAT EVERY FOOD & BEVERAGE

COUNSEL NEEDS TO KNOW ABOUT WORKING WITH SOCIAL INFLUENCERS

Ellie L. Altshuler, Partner, Nixon Peabody LLP

NETWORKING LUNCHEON

1:20

CASE STUDY – HOW NOT TO BE THE NEXT BIG HEADLINE: SUCCESSFUL

STRATEGIES FOR EFFECTIVELY DEFENDING CLAIMS OF FOOD FRAUD &EMA “ECONOMICALLY MOTIVATED ADULTERATION” OF KEY FOOD INGREDIENTS

2:10

AFTERNOON NETWORKING & REFRESHMENT BREAK2:50

PROPOSITION 65 – INSIGHTS FOR LITIGATION-PROOFING PRODUCT

LABELS & STORE OPERATIONS TO ENSURE COMPLIANCE WITH NEW CLEAR AND REASONABLE WARNING REQUIREMENTS

3:10

3:50

THE FOOD & BEVERAGE EXCHANGE CONCLUDES – SEE YOU IN 2019!

4:00

CLE & ETHIC CREDITS

O C T O B E R 1 6 - 1 7, 2 0 1 8

ECOMMERCE WORKSHOPA Step-by-Step Guide for

Ensuring Your eCommerce Business is Regulatory

Compliant

TAKING PLACE ON DAY ONE & COMPLIMENTARY

WITH REGISTRATION