followers matter customer examples
TRANSCRIPT
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Talent Solutions
Followers Matter
US Staffing Firm Customer Media Examples
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Members are more engaged with the companies they
follow on LinkedIn…
78%
More likely to accept
Recruiter InMail
6x
More likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012
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How to build your follower base?
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TALENT SOLUTIONS
Who should you get to follow your business?
4
Followers
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TALENT SOLUTIONS 5
People Researching your
Employees per month
People researching your
Company per month
People currently following
your Company
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
How People Engage with your Business
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TALENT SOLUTIONS
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
Employee
Branding Ads
Career Hub
Job Slots
Recruiter
License
People Researching your
Employees per month
People researching your
Company per month
People currently following
your Company
How People Engage with your Business – Drive to Follow
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TALENT SOLUTIONS
How People Engage with your Business – Inbound to Follow
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
Employee
Branding Ads
Career Hub
Job Slots
Recruiter
License
People Researching your
Employees per month
People researching your
Company per month
People currently following
your Company
Inbound Campaigns –
- Targeted Ads, Targeted InMails
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TALENT SOLUTIONS LinkedIn Confidential ©2013 All Rights Reserved
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TALENT SOLUTIONS
LinkedIn Company Pages
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TALENT SOLUTIONS
Above & Beyond with LinkedIn Careers Pages
LinkedIn Confidential ©2013 All Rights Reserved
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TALENT SOLUTIONS
Content from Careers Tabs will showcase on Jobs
Rich media (video or photo) as well as recent updates
will be imported into Job Description from the LCP
A new customer-specific module, “Other Jobs at
Company XYZ” will appear below the job description
and above competitive jobs
1
2
LCP customers’ job descriptions will automatically see the
following changes:
Result: a more engaging and inviting experience for
the viewer
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TALENT SOLUTIONS
Invite members to Follow your company and stay
engaged over time
12
Erica Robertson
Your ideal candidate
or prospective client
VP Marketing
How many? professionals are following
your company on LinkedIn
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How to engage your followers?
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TALENT SOLUTIONS
Build a community: Engage, analyze,
optimize
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence: Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by
Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
LinkedIn Confidential ©2013 All Rights Reserved
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TALENT SOLUTIONS
Share Content
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TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 16
50 characters or less
drives 28% higher
engagement
Less is
More
Best Practices
Think in thirds
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
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TALENT SOLUTIONS
Targeted Company Status Updates
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TALENT SOLUTIONS
Measure Results
18
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Examples of Customers Doing It Right
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TALENT SOLUTIONS
Staffing Firm – Accounting, 4 Employees
20
Added Recruiter, EPA & Job Slots
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TALENT SOLUTIONS
Staffing Firm – Sales/Marketing, 20 Employees
21
Step 1 – Recruiter and Job Slots; Step 2 – added EPA, LCP
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TALENT SOLUTIONS
Staffing Firm – Healthcare, 15 Employees
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Step 1 – Recruiter and Job Slots; Step 2 – added EPA, LCP, Ads, more Job Slots
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TALENT SOLUTIONS
Staffing Firm – Sales/Pharma/IT, 50 Employees
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Step 1 – Recruiter and Job Slots; Step 2 – added LCP, more Job Slots
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TALENT SOLUTIONS
Staffing Firm – Temp IT, 30 Employees
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Step 1 – Recruiter; Step 2 – added EPA, LCP, Ads and Job Slots
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TALENT SOLUTIONS
Questions?