focus social media for sales why running a campaign to increase your followers promote your event ...
TRANSCRIPT
FOCUS
Social Media for Sales
Why running a campaign
To increase your followers
Promote your event To promote your content Launch a thought
leadership campaign To increase traffic to
your web site
Increasing your followers
Get people to like your Facebook page Get people to follow you on Twitter Get people to connect with you on
Linkedin Get people to follow your company on
Linkedin Get people to watch your videos on
youtube Get people to join your Youtube
channel Get people to follow your blog
Great Facebook campaigns
Barclays – meet Dan
Cheerios
Cheerios – Genetically Modified Organisms (GMO)
Tips on growing your “likes”
feature a like box on your own website Make sure your Facebook page URL is clearly
listed on all your collateral Feature the most important apps/tabs at the top,
and customize the thumbnails “Pin” important posts to the top of your page Create and share compelling content Use large images in posts Post “Milestones.” Use Facebook ads
Getting followers on Twitter
Make them aware of your existence Give what you want Retweet your way to the top Engage into healthy discussions Brand your twitter background
Vodadone Egypt – Happiness Campaign
What do you love about EID?
You don’t have to be BIG
Behind the scenes – White House
How not to do twitter campaigns
Vadafone Egypt – Twitter crisis
• Vodafone Egypt ran the "Shokran" campaign during the month of Ramadan. It means "Thank You" in Arabic.
• The campaign encourages people to show their appreciation to someone that they want to thank. Vodafone Egypt promised to retweet messages using the hashtag #VodafoneShokran.
• When supporters of former president Hosni Mubarak voted him to the top of the list, suddenly a fun social game became political
Mobinil – CEO gaffe
Linkedin Campaigns
Boosting your SEO Promoting your blog feed
Linkedin Ads Utilising events to engage clients Using groups to connect with people Tell the world you’re on linkedin
The Best Comment Contest
Most effective campaigns - Events It’s immediate You can promote it on all social media
networks It’s a way to create new (user
generated) content You can easily build in competitions You can bridge online with offline People can sign up It’s engaging
Facebook Events
New – cover photo for facebook events
Twitter Events
Meetup Events
GITEX 2012 Social Buzz
Promote your Content
Social Media giveaways Donate to charity Photo tagging contest Survey contest Hashtag giveaway Giveaway traffic
Promotions
Make sure your promotion doesn’t get you into trouble
A Facebook promotion does need an app Twitter Promotions Must Provide Rules
Disclosure Beware of the Lottery Make it easy for users to share Regularly promote your competition Amplify your message through partners Seed the contest with a few submissions.
A simple content campaign – 1 week Monday – write and publish a blog post
and spread on your key social networks Tuesday – Summarise blog post in 3
slides and upload on www.slideshare.net Wednesday – Capture slides on video
and publish on Youtube and Vimeo Thursday – Convert blog post in PDF
article and publish on www.ezinearticles.com
Friday – Record reading of blog post and post as podcast – using www.podomatic.com
The Social Media Hub
Volkswagen – the people’s car
