how to grow your twitter followers
DESCRIPTION
Twitter can be a very valuable resource for many businesses. To be successful you must have a following! Here are some tips to help you grow and engage with your Twitter audience. Twitter in particular serves many purposes. You may be looking to spread the word about your brand or product, establishing yourself as a real entity, or keeping tabs on your customer service, many of you are looking for all of the above. This guide is designed to help you get up to speed with actionable steps that will help you become a true Twitter Rock Star!TRANSCRIPT
FOLLOW
MORE
PEOPLE There is a 50% chance
they will Follow you back!
FIND THE
RIGHT
FOLLOWERS Not all followers are equal in terms
of being a potential client,
influencer, or friend…
MIX IT UP
POTENTIAL
CLIENT
INFLUENCER
COMPETITION
FRIENDS
TARGET YOUR FOLLOWERS
These are folks that tweet on topics
that you have identified as prime
keywords.
People talking about X topic are most
likely in the market for the product or
service you are offering.
The Potential Customer
Make it easy…
Grab a Free moreFollow.com account
Plug in YOUR keywords and get
recommendations every day!
TARGET YOUR FOLLOWERS
These are the people like bloggers, writers,
and business owners that are authority
figures in their particular industry.
Look for influencers that have made it top
25 or top 50 lists.
Begin with the follow and go from there!
The Potential Influencer
Make it easy…
Grab a Free moreFollow.com account
Plug in YOUR names and get
recommendations every day!
TARGET YOUR FOLLOWERS
There is nothing better than
spying on the competition
and Twitter is the perfect
place to do it.
The Competition
Make it easy…
Grab a Free moreFollow.com account
Plug in YOUR competition and get
recommendations every day!
This can give you ideas for your own posts but
also can be most useful when creating other
marketing campaigns.
Mix up your posts with a variety
of text, pictures and videos!
Tweet Baby, Tweet!
DON’T JUST SELF PROMOTE! Curate Content Like A Pro ~Share Blog Post from a variety of sources
~Use tools like Scoop.it and BizSugar to find fresh content to share
~Be helpful by answering questions and you’ll be a hero
~Retweet others content that you find may be useful to your
followers. The more you retweet the greater your chances of others
reciprocating by retweeting your posts.
WHAT TO TWEET?
Things to Share • Blog Post
• Newsletters
• Product Updates
• New Features
• Be honest with
your users when
something goes
wrong but tell them
how and when you
are going to fix it.
• Tell a funny story
about something
that happened in
your office.
THE ANATOMY OF A
GREAT TWEET Mix Up Your Content
Informational, Statistics,
Tips or Advice, Inspirational,
Appreciation & Questions Example:
INCREASE
ENGAGEMENT A Few Rules to Follow: Keep Tweets Short - less than 100 characters
have 17% Higher Engagement
Tweets with Links receive 86% Higher Retweets
Tweets with #hashtags receive 2x more
engagement
2 or more #hashtages drop engagement 17%
Use Images to get 2x higher engagement
Ask for a "Retweet“ with the word spelled out for
23 times higher Retweet Rate
Source salesforcemarketingcloud.com
Round The Clock
• Tweet 24/7!
• 30% HIGHER engagement during
busy hours from 8 AM – 7 PM!
• Don’t forget about weekends!
WHEN SHOULD YOU
TWEET?
Have a complete profile that
inspires people to follow YOU!
ROCK YOUR PROFILE
Use image real estate wisely!
Showcase your strengths.
Your profile should be
professional and thorough.
1500 x 500 pixels
PROFILE IMAGE
DON’T @name2343244 – Use a name that’s easy to forget! Use the standard issue picture that no one cares about!
DO @YourRealName - Pick a name people can remember! Use a profile picture that is clear, professional, and recognizable!
– OR –
Use profanity or
negative images!
BE RECOGNIZABLE
PROFILE INFORMATION
160 Characters Be clear about who you are and what you do! Use links & hashtags
Include your location and your main link.
GROW YOUR FOLLOWERS CHECKLIST
Mix up the people you follow by potential customer, influencer, competitor & News
Follow new people often!
Be ready to engage with your followers or it will all be for nothing.
Research people to understand your target audience.
FOLLOWING THE RIGHT PEOPLE
GROW YOUR FOLLOWERS CHECKLIST
Post often with fresh content from multiple sources.
Be gracious and inspiring! Thank people with retweets & @mentions
Add value by paying attention to what others are saying so you participate wisely.
Don’t be a Twitter drone! Keep your Tweets interesting and varied.
ENGAGING TWEETS
GROW YOUR FOLLOWERS CHECKLIST
Your header image (1500 x 500 pixels) tells a story about you!
Your profile bio is complete and informative.
You include links and #hashtags that are relevant.
Profile image is clean and professional. You use the same image across networks.
KILLER PROFILE
See how easy it is to manage your Twitter
http://morefollow.com/features
WHAT DO YOU WANT
FROM YOUR TWITTER?