NATIONAL INSTITUTE OF FASHION TECHNOLOGY

End term Jury Presentation of Fashion Orientation

On Topic: Fashion Designer

SUBMITTED BY:Asha MaruNidhi YadavOindrila MukherjeeRakhiSnigdha SharmaMFM-1

FashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses.

Fashion Terminology

Classic

Prêt-o-porter

Haute Couture

Fad

Emphasis Balance

Rhythm Harmony

Proportion

Principles Of Design

Line Colour

Space Texture

Elements Of Design

Sabyasachi MukherjeeSabyasachi Mukherjee, born in 1974, is an Indian fashion designer from Kolkata. Since 1999, he has sold designer merchandise using the label 'Sabyasachi'.

He is one of the Associate Designer Members of Fashion Design Council of India and board member of the National Museum of Indian Cinema.

He has designed costumes for Bollywood films such as Black, Guzaarish, Babul, Laaga Chunari Mein Daag, Raavan, English Vinglish etc.

Journey Begins… Sabyasachi Mukerjee graduated from the National Institute of Fashion Technology, Kolkata with three major awards. Four months later, Sabyasachi started his eponymous label which began with a workforce of three people. Over the years, he has built a clothing brand which has a strong social perspective.

Achievements First Indian designer to show his collection in Milan. Femina British Council most outstanding young Designer of India Award

(2001) Grand winner award at the Mercedes New Asia fashion week in Singapore

(2003)  Best Design Collection NIFT All India

Stop copying West, promote Indian heritage, says Sabyasachi

Inspiration… Deserts, gypsies, prostitutes, antique textiles and cultural

traditions of his home town, Kolkata have been a lifelong inspiration for this designer who believes that clothes should just be an extension of one's intellect.

  He uses unusual fabrics, texturing and detailing, 'fusion' of styles 'patch-worked' with gorgeous embellishments in a vibrant eclectic colour palette to make the feeling of going back to the ancient and medieval ages.

He describes his own collections as 'an International styling with an Indian soul'.

And the journey continues….His collection "Kora" at the Lakme Fashion Week 2003 won him excellent reviews where he used unbleached and hand woven fabrics with Kantha and other hand embroideries. He was declared the best Designer of India at the MTV Lycra style awards.

In 2004, Kaula Lampur Fashion week.Collection ' The frog princess' at Lakme India fashion week won him tag of most promosing fashion designer.

The only Indian designer invited to showcase at the Milan Fashion week 2004.

Entered into films with his costumes designed for Sanjay Leela Bhansali's film, 'Black' which  bagged the national award in 2005.

Sabyasachi in Bollywood Sabyasachi’s designs are popular in bollywood as well. His name was

taken along with Vidya Balan’s in the same breath.  Sabyasachi’s designs are rich,elegant, and full of splendor.   Preferred designer when the Bollywood beauties walk the red carpet at

International film festivals like Cannes, Toronto, etc. Among the Dior, Chanel, Dolce and Gabbana of the world, Sabyasachi’s outfits wows people and makes the person who wears it the showstopper.

Priyanka Chopra wearing her black hand-printed and beige zardosi embroidered sari. This one was worn with a black gold jaal blouse and she looked etheral.

Vidya Balan is regularly seen on the circuit donning some gorgeous sarees, mostly from Sabyasachi. In this, she is seen wearing a black art deco sari with embroidery. She has worn it with raw silk blouse piece to make it look even better.

Shriya Saran is seen in this black and gold thread and bead floral work sari which she has worn with a zari embroidered blouse piece.

Kajol played muse to Sabyasachi’s designs. Take a look at the green and beige threadwork and beaded saree.

Collections…

Sabyasachi has collection of both men and women which include ethnic and Indo-Western wear.

Women wear: Men’s wear: • Lehangas Shervani • Sarees • Anarkali suits• Bridal lehngas• Gowns• Saree gown• One-piece tunics• Ethnic skirt & crop top• Salwar suits

A/W (Firdaus) Collection 2016

Recent Wedding CollectionThe collection is full of stunning Lehangas and sarees with exquisite embroidery and matching grooms wear looks.

Sabyasachi mainly focuses on Wedding collection.For Sabyasachi trend is something which is classic.Sabyasachi is probably going to use Red color and gold work in their upcoming collection as he said that it will in trend for his upcoming collection.

Upcoming Future Trend

As earlier Sabyasachi has used Khadi in their collection it would be possible that they will again create collection of Khadi with Gold work.

Sabyasachi used Khadi and block printing using natural vegetable colors which can be repeated by themselves to promote Khadi.

Sales & marketing TARGETTING• Gender:- male & female• Income:- high income group POSITIONING• Luxury designer brand• Indian ethnic & bridal collection

Marketing mixPRICE RANGE Cost of a Sabyasachi lehenga 2.5 lakh – 8 lakh (But the price may increase with the level of customisation )

PLACE Domestic• Sabyasachi couture (Kolkata, Delhi, Mumbai, Hyderabad)• Other stores include Ansemble , Aza MG , etc.

International • USA (Pia ka ghar , The grand trunk )• UAE (Reewaz)• UK (BIBI London) Online platforms • Perniaspopup shop• Kalki fashions• Carma online store• Pia ka ghar

Promotion

Band Baja Bride is a wedding show aired on NDTV goodtimes.

The show concept is based on the transformation journey of a bride & groom towards their wedding with Sabyasachi as their guide.

The show gives Sabyasachi’s couture to the bride & groom with Bhimdas javeri jwellers. The show gives Lakme products & Jimmy Choo’s footwearto the bride,.

Revival initiatives by Sabyasachi

SAVE SAREESabyasachi one of the designer to Launch the SAVE SAREE initiative to work with the weavers of Murshidabadand saree at non profit basis.