FASHION ORIENTATION

ASSIGNMENT ON

DESIGNERS

SUBMITTED TO-

MS. BRISHTI PANNA

ASST. PROFESSOR

SUBMITTED BY-

ASHVINI BHRAMBHATT

MFM I

LEE ALEXANDER MCQUEEN

EARLY LIFE AND WORK

Born on 17 March 1969 in Lewisham, London, to Scottish taxi driver Ronald and social

science teacher Joyce, McQueen was the youngest of six children. He attended

Carpenters Road Primary School, started making dresses for his three sisters at a young

age, and announced his intention to become a fashion designer.

He left school at 16 and trained on Savile Row at Gieves & Hawkes, where he reportedly

once embroidered a suit for the Prince of Wales with the words "I am a c**t" (in the

lining).

He earned his master's degree in fashion design from London's Central Saint Martins

(formerly Central Saint Martins College of Art and Design) in 1994.

His entire degree show was bought by influential stylist Isabella Blow, whose later

suicide in 2007 led to him dedicating his entire spring/summer 2008 collection to her

memory.

Soon after obtaining his degree, Alexander McQueen started his own business designing

clothes for women. He met enormous success with the introduction of his "bumster"

pants, so named because of their extremely low-cut waistline. And silk scarves with skull

motif.

CAREER

GIVENCHY APPOINTMENT

The President of LVMH president, Bernard Arnault, controversially installed McQueen as

John Galliano's successor at Givenchy in 1996. McQueen told Vogue in October 1997 that

his debut couture offering for the label was "crap", but he stayed with the house until March

2001 - continuing to create challenging collections, including one featuring car-robots

spraying paint over white cotton dresses and double amputee model Aimee Mullins striding

down the catwalk on intricately carved wooden legs - until the contract which he said was

"constraining his creativity" was ended.

COLLECTION

SPRING/SUMMER 1999

VOSS

McQueen's most celebrated and dramatic catwalk show was his 2001 spring/summer

collection, named VOSS.

The centre piece tableau that dominated the room was an enormous glass box. But

because the room outside the box was lit and the inside of the box was unlit, the glass

walls appeared as large mirrors, so that the seated audience saw only their own reflection.

Finally, after an hour, and when the show began, lights came on in inside the

enormous glass case and revealed the interior to be filled with moths and, at the

centre, a naked model on a chaise longue with her face obscured by a gas mask.

The glass walls then fell away and smashed on the ground

ACCOMPLISHMENTS

McQueen won the British Fashion Awards' British Designer of the Year four times

and won the Men's Wear Designer of the Year award in 2004. In 2003, he received

the CFDA Award for Best International Designer and was hono Queen Elizabeth II

for his services to the fashion industry.

KENZO TADAKA

INTRODUCTION

Kenzo Tadaka was born on 27TH

Feb 1939.

He is a Japanese Designer and also the founder of KENZO, a worldwide brand of

perfumes, skincare products and clothes.

Currently acting as the Honorary President of the Asian Couture Federation.

EARLY LIFE AND WORK

He attended City University of Foreign Studies where he eventually got bored and withdrew against the will of his family.IN 1958, HE JOINED a fashion school, tokyo’s bunka fashion college.After gaining his diploma he settled in Paris in 1964.

CAREERCareer success started in 1970He presented his first show in Vivienne Gallery. His first store Jungle Jap was Opened and one of his models appeared in the cover of Elle.Career in 1971

Kenzo’s collection was presented in New York and Tokyo. He won the Fashion Editor Club of Japan’s Prize. Kenzo proved his sense of dramatic appearance in 1978 when he presented his fashion

show in a circus tent, finishing with horsewomen performers and he himself riding an elephant.

COLLECTION

KARL LAGERFELD

INTRODUCTIONThe Modern Day Fashion and controversy God Karl Lagerfeld is nicknamed as Kaiser Karl is a German Fashion Designer, artist and photographer based in Paris. Born on September 10, 1933 as Karl Otto Lagerfeld. He is the Head designer and creative director of the fashion house Chanel as well as the Italian house Fendi.

Lagerfeld has his own label fashion house named after his name KARL LAGERFELD.

Early life Emigrated at 14 to Paris At 17 Karl worked at Balmain Initially he worked as a Draftsman for Fashion houses. At the time, in fashion, Drafts

were preferred over Photographs. Lagerfeld is able to recap any costume style in European history drop-of-a-hat.

The First Break

At the age of 22, Lagerfeld was awarded a position as an apprentice at  Pierre Balmain after winning second place, behind Yves Saint-Laurent, in a competition for a coat sponsored by the International Wool Secretariat.

Karl’s Various Labels• Karl Lagerfeld (since 1974,various brands)

1. Hogan (2011)2. H&M(2004)3. Chanel (since 1983)4. Fendi (since 1965)5. Chloe(1963–1978, 1992–1997)

6. Jean Patou (1958-1963)

7. Freelanced at Krizia

Career His first collection was shown in a two-hour presentation in July 1958, but he used the

name Roland Karl, rather than Karl Lagerfeld.

That first collection was poorly received.

His next collection, for spring 1959, was a vast improvement and was applauded widely and even shouted several bravos.

But he loosed his consistency and his skirts for the spring 1960 season were the shortest in Paris, and the collection was not well received.

1983-moved to Chanel as chief designer Own- name label- “intellectual sexiness” Innovating to reactivate style of Coco Chanel He eats, breathes and sleeps fashion which he portrays through his image 1997- Vogue said “ unparalleled interpreter of the mood of the moment” Reactivated image of Coco Chanel Bold statements determine success

COLLECTION

RITU KUMAR

EARLY LIFE AND WORK

Kumar was born in Amritsar in 1944, but the lack of educational opportunites there led her to

move to Simla for her schooling, where she attended Loreto Convent. She later studied at Lady

Irwin College, where she met and married Shashi Kumar, and then went on to accept a

scholarship at Briarcliff College in New York, where she studied Art History. On returning to

India, she studied museologyat the Asutosh Museum of Indian Art, part of the University of

Calcutta.

L Kumar began her fashion business in Kolkata, using two small tables and hand-

block printing techniques. Beginning with bridal wear and evening clothes in the 1960s and 70s,

she eventually moved into the international market in the subsequent two decades. As well as

shops in India, Kumar's company has also opened branches in Paris, London and New York. The

London branch closed after three years, in 1999. Her company's annual turnover at the time was

the highest of any Indian fashion outlet, estimated at around 10 billion.₹  In 2002 she launched

the "Label" line in partnership with her son Amrish. In 2013 she was given the Padma

Shri award by the Government of India. In addition, she was recently featured in the Creating

Emerging Markets project at the Harvard Business School, which includes interviews with long-

time leaders of firms and NGOs in Latin America, South Asia, Turkey and Africa.

COLLECTION:

PANCHVASTA GANGA

COLLECTION:

THE ROYAL TEXTILE

ZUHAIR MURAD

EARLY LIFE AND WORK

Zuhair Murad was born to a Maronite family in Beirut. Shortly after high school, Zuhair Murad

moved from Beirut to Paris where he obtained his degree in fashion.

In 1999 Murad made his first appearance on the catwalks of Rome with an acclaimed collection

that led to his participation in the Italian calendar. In 1995, Murad opened his third head shop in

Beirut.[2] His extensive lines encompass haute couture, ready-to-wear, accessories and eyewear.

Plans to expand the fashion line are underway to includebeauty

products, perfumes, swimwear and lingerie as well as furnishings. Two boutiques (including

showrooms) have been opened. The first in Beirut on Charles Helou Avenue and the second on

rue Francois I in Paris. He also has a showroom in Milan on the Via Borgogna.

COLLECTION

SPRING 2015 COUTURE

COLLECTION:

BRIDAL FALL 2016

REFRENCES

http://www.vogue.co.uk/http://www.karl.com/https://en.wikipedia.org/wiki/Zuhair_Murad http:// www.vogue.com/fashion-shows/spring-2015-couture/zuhair-murad#collection

THANK YOU