fn's of mgmt
TRANSCRIPT
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MODULE 1.3
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CONTENTS
Functions of Management
Planning:Objectives, MBO Policies, Premises Merits & Demerits
Organizing:Elements, Principles, Of Exception, Departmentation,Delegation of Authority, Internal Organisation-Line & Staff
Decision Making :Meaning & steps
Motivation: Meaning, Theory X & Y, Hierarchy of Needs
Controlling: Meaning & Steps
Leadership: Meaning & Types
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PLANNING
Setting missions and objectives as well asthe actions to achieve them which requiresdecision-making i.e., choosing a course of
action from among alternatives
Planning is a bridge between where we areand where we want to go
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TYPES OF PLAN
Short Range & Long Range Plans
Strategic & Operational Plans
Policies & Procedures Plans Budgets Plans
Projects Plans
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SHORT-RANGE AND LONG-RANGE PLANS
Short-range Plans cover 1 year or less
Intermediate-range Plans cover 1 to 2 years
Long-range Plans look 3 or more years into the future
Top management is most likely tobe involved in setting long-range
plans and directions for the
organization as a whole, while lower
management level focus more on
short-run plans that help achieve long-term objectives.
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STRATEGIC AND OPERATIONAL PLANS
Strategic Plans set broad, comprehensive,and longer-term directions.
Strategic planning involves:
Determining objectives for the
entire organization.
Describing what and where it
wants to be in the future.
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Operational Plans define what needs to
be done in specific functions or work units
to implement strategic plans.
PRODUCTIONPLANS
dealing with the methods andtechnology needed by people in their work
FINANCIALPLANSdealing with money required to
support various operations
FACILITIESPLANSdealing with facilities and
work layouts
MARKETINGPLANS
dealing with requirements of
selling and distributing goods or services
HUMANPLANSdealing with the recruitment,
selection, and placement of people into various jobs
Typical operational plans for a businessfirm include:
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POLICIES AND PROCEDURES
POLICY communicates broad
guidelines for making decision and
taking action in specific
circumstances.
RULES or PROCEDURES describeexactly what actions are to be taken
in specific situations. They are often
found stated in employee
handbooks or manuals as SOPs
standard operating procedures.
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BUDGETS AND PROJECTS
BUDGETS are single-use plans that commit resources to
activities, projects, or programs. They are powerful tools
that allocate scarce resources among multiple and often
competing uses.
FIXEDBUDGET
allocates a fixedamount of resources for a specific purpose.
FLEXIBLEBUDGETallows the
allocation of resources to vary in
proportion with various levels of activity.
Z
ERO-BASED
BUDGET
deals with thisproblem by approaching each new budget
period as it if were brand new.
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PROJECTS
PROJECTS one time activity that have clear beginning and
end points.
PROJECT MANAGEMENTinvolves making sure that activities
required to complete a project are completed on time, within
budget, and in ways that otherwise meet objectives.
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STEPS IN PLANNING
Being aware
of
Opportunities
Establishing
Objectives
Developing
Premises
Determining
Alternative
Courses
Evaluating
Alternative
Courses
Selecting aCourse
FormulatingDerivative
Plans
QuantifyingPlans by
Budgeting
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MBO (MANAGEMENT BY OBJECTIVES)
A comprehensive managerial system thatintegrates many key managerial activities ina systematic manner is consciously directed
toward the effective & efficient achievementof organizational and individual objectives
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ADVANTAGES
Improvement of mgmt through result-orientedplanning
Clarification of organizational roles andstructures as well as Delegation of authority
Encouragement of commitment to personal &organizational goals
Development of effective controls thatmeasure results & lead to corrective actions
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DISADVANTAGES
Failure to give guidelines to goal setters
Failure to the philosophy of MBO
Difficulty of verifiable goals with the rightdegree of flexibility
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Organizing
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WHAT IS AN ORGANISATION?
A group of people working towards a definedset of goals and objectives.
Types:
Functional Product
Place/Territory/Geographic
Line/StaffMatrix
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FUNCTIONAL GROUPING
Production Marketing AccountsHuman
ResourcesIT
Board of Directors
Chief Executive
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PRODUCT STRUCTURE
Washing Machine
Division
Lighting
Division
Television
Division
CorporateManagers
CEO
Corporation
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GEOGRAPHIC STRUCTURE
Northern
Region
Western
Region
Southern
Region
Eastern
Region
CorporateManagers
CEO
Corporation
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PROCESS OF ORGANISING
Identification of Activities
Grouping of Activities
AssigningActivities
Delegation of Authority
Divisionof Work
Departmentation
Hierarchy
Decentralization
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LEVELS OF MANAGEMENT
Assistants
Supervisors
Junior Managers
Managers
Senior Managers
Board of Directors
Chief ExecutiveThis is how we wouldnormally see anorganisation structure.
This is an organisationchart of a business.
There is another way
we can view the sameorganisation.
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ORGANISATION PYRAMID
Chief Executive
Board of Directors
Senior Managers
Managers
Junior Managers
Supervisors
Assistants
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SPAN OF CONTROL
Span of control The number of employees managed by each
manager.
Narrow spans of control have feweremployees reporting to each manager thando wide spans of control.
Organizational height Tall organizations have many layers. Short (or flat) organizations have few layers.
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President
Vice President
Sales Manager
Salesperson
Narrow Span ofControl
President
SalesPerson-1
SalesPerson-
SalesPerson-3
SalesPerson-4
Wide Span of Control
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HIERARCHICAL STRUCTURES
Tall
Flat
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TALL STRUCTURES
Many levels of
management
Managers will havenarrow span of
control
Management posts
usually specialised Clearly defined roles
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FLAT STRUCTURES
Few levels ofmanagement
Managers havewider spans ofcontrol
Fastercommunications
Quicker decision-making
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OTHER ELEMENTS OF STRUCTURE
Centralization Most authority is held by high-level
managers. Middle and supervisory managers are not
allowed to make many decisions.
Decentralization Authority is spread among several divisions
or managers. Autonomous divisions can make their own
decisions and act independently
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CENTRALISATION
Control and decision-making lies with topmanagement in Head
Office or Head QuartersHQ
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DECENTRALISATION
Control and decision-making is delegated todepartments
Relieves seniormanagement fromroutine, day-to-daytasks
HQ
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DECENTRALISATION
Advantages
Motivates staff
Empowers staff
Decision-makingquicker
Decisions can match
local needs Reduces operating
expenses byeliminating
unnecessary positions
Disadvantages
Decisions may differfrom other branches
Transfer of staff maylead to confusion due todifferent practices
Less supervision
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LINE ORGANISATION
Characteristics: All managers have line authority to direct and controlsubordinates. Used in small firms / departments
Advantages: Simple organisation, clear authority, quick decisions, lowcost
Disadvantages: No support to line managers from subordinates who
have specialised knowledge / skills. Less time for planning / analysis
HeadMarketing
SalesManager
Area SalesManager1
Area SalesManager3
Area SalesManager2
Area SalesManager4
salespeople salespeople salespeople salespeople
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LINE AND STAFF ORGANISATION
Characteristics: Specialist staff managers are available for senior
marketing / sales managers. Staff managers role is to assist / advise line
managers. Used in medium and large size organisations
Advantages: Better marketing decisions, superior sales performance
Disadvantages: High cost and coordination, slower decision making,
conflict may arise if staff managers role is not clear
Head-Marketing
Marketing ResearchManager
Sales ManagerPromotional
Manager
Customer ServiceManager
Area Sales
Manager-1
Area SalesManager-1
Area SalesManager-1
Salespeople Salespeople Salespeople
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Matrix Organisation
A structure in which thetasks of the organization aregrouped along twoorganizational dimensions
simultaneously.
Such structures are used
to tackle complex problems
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Decision Making- An essence toproblemsolving
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DECISION MAKING AND ITS PROCESS
The process of responding to a problem bysearching for and selecting a solution or courseof action that will create value for organisationalstakeholders.
Selection of a courseof action from amongst
the alternatives.
It is at the core ofplanning
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Example-The Decision MakingProcessIdentification of a problem
Identification of Decision Criteria
Allocation of weights to criteria
Development of alternatives
Analyzing of alternatives
Selection of alternatives
Implementation of alternatives
Evaluation of decision alternatives
My sales Reps need new computers!
Memory and Storage, Display Quality,Better Life,Warranty, Carrying weight
Memory and Storage-10, DisplayQuality,-8, Better Life-6,Warranty -7,Carrying weight-3
Toshiba, HP, Sony Vaio, Gateway,Apple iBook, Lenovo, Dell
Toshiba, HP, Sony Vaio, Gateway, AppleiBook, Lenovo, Dell
Toshiba, HP, Sony Vaio, Gateway, AppleiBook, Lenovo, Dell
Toshiba!
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Contd next ppt with Motivation