fn's of mgmt

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    MODULE 1.3

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    CONTENTS

    Functions of Management

    Planning:Objectives, MBO Policies, Premises Merits & Demerits

    Organizing:Elements, Principles, Of Exception, Departmentation,Delegation of Authority, Internal Organisation-Line & Staff

    Decision Making :Meaning & steps

    Motivation: Meaning, Theory X & Y, Hierarchy of Needs

    Controlling: Meaning & Steps

    Leadership: Meaning & Types

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    PLANNING

    Setting missions and objectives as well asthe actions to achieve them which requiresdecision-making i.e., choosing a course of

    action from among alternatives

    Planning is a bridge between where we areand where we want to go

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    TYPES OF PLAN

    Short Range & Long Range Plans

    Strategic & Operational Plans

    Policies & Procedures Plans Budgets Plans

    Projects Plans

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    SHORT-RANGE AND LONG-RANGE PLANS

    Short-range Plans cover 1 year or less

    Intermediate-range Plans cover 1 to 2 years

    Long-range Plans look 3 or more years into the future

    Top management is most likely tobe involved in setting long-range

    plans and directions for the

    organization as a whole, while lower

    management level focus more on

    short-run plans that help achieve long-term objectives.

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    STRATEGIC AND OPERATIONAL PLANS

    Strategic Plans set broad, comprehensive,and longer-term directions.

    Strategic planning involves:

    Determining objectives for the

    entire organization.

    Describing what and where it

    wants to be in the future.

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    Operational Plans define what needs to

    be done in specific functions or work units

    to implement strategic plans.

    PRODUCTIONPLANS

    dealing with the methods andtechnology needed by people in their work

    FINANCIALPLANSdealing with money required to

    support various operations

    FACILITIESPLANSdealing with facilities and

    work layouts

    MARKETINGPLANS

    dealing with requirements of

    selling and distributing goods or services

    HUMANPLANSdealing with the recruitment,

    selection, and placement of people into various jobs

    Typical operational plans for a businessfirm include:

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    POLICIES AND PROCEDURES

    POLICY communicates broad

    guidelines for making decision and

    taking action in specific

    circumstances.

    RULES or PROCEDURES describeexactly what actions are to be taken

    in specific situations. They are often

    found stated in employee

    handbooks or manuals as SOPs

    standard operating procedures.

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    BUDGETS AND PROJECTS

    BUDGETS are single-use plans that commit resources to

    activities, projects, or programs. They are powerful tools

    that allocate scarce resources among multiple and often

    competing uses.

    FIXEDBUDGET

    allocates a fixedamount of resources for a specific purpose.

    FLEXIBLEBUDGETallows the

    allocation of resources to vary in

    proportion with various levels of activity.

    Z

    ERO-BASED

    BUDGET

    deals with thisproblem by approaching each new budget

    period as it if were brand new.

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    PROJECTS

    PROJECTS one time activity that have clear beginning and

    end points.

    PROJECT MANAGEMENTinvolves making sure that activities

    required to complete a project are completed on time, within

    budget, and in ways that otherwise meet objectives.

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    STEPS IN PLANNING

    Being aware

    of

    Opportunities

    Establishing

    Objectives

    Developing

    Premises

    Determining

    Alternative

    Courses

    Evaluating

    Alternative

    Courses

    Selecting aCourse

    FormulatingDerivative

    Plans

    QuantifyingPlans by

    Budgeting

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    MBO (MANAGEMENT BY OBJECTIVES)

    A comprehensive managerial system thatintegrates many key managerial activities ina systematic manner is consciously directed

    toward the effective & efficient achievementof organizational and individual objectives

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    ADVANTAGES

    Improvement of mgmt through result-orientedplanning

    Clarification of organizational roles andstructures as well as Delegation of authority

    Encouragement of commitment to personal &organizational goals

    Development of effective controls thatmeasure results & lead to corrective actions

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    DISADVANTAGES

    Failure to give guidelines to goal setters

    Failure to the philosophy of MBO

    Difficulty of verifiable goals with the rightdegree of flexibility

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    Organizing

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    WHAT IS AN ORGANISATION?

    A group of people working towards a definedset of goals and objectives.

    Types:

    Functional Product

    Place/Territory/Geographic

    Line/StaffMatrix

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    FUNCTIONAL GROUPING

    Production Marketing AccountsHuman

    ResourcesIT

    Board of Directors

    Chief Executive

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    PRODUCT STRUCTURE

    Washing Machine

    Division

    Lighting

    Division

    Television

    Division

    CorporateManagers

    CEO

    Corporation

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    GEOGRAPHIC STRUCTURE

    Northern

    Region

    Western

    Region

    Southern

    Region

    Eastern

    Region

    CorporateManagers

    CEO

    Corporation

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    PROCESS OF ORGANISING

    Identification of Activities

    Grouping of Activities

    AssigningActivities

    Delegation of Authority

    Divisionof Work

    Departmentation

    Hierarchy

    Decentralization

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    LEVELS OF MANAGEMENT

    Assistants

    Supervisors

    Junior Managers

    Managers

    Senior Managers

    Board of Directors

    Chief ExecutiveThis is how we wouldnormally see anorganisation structure.

    This is an organisationchart of a business.

    There is another way

    we can view the sameorganisation.

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    ORGANISATION PYRAMID

    Chief Executive

    Board of Directors

    Senior Managers

    Managers

    Junior Managers

    Supervisors

    Assistants

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    SPAN OF CONTROL

    Span of control The number of employees managed by each

    manager.

    Narrow spans of control have feweremployees reporting to each manager thando wide spans of control.

    Organizational height Tall organizations have many layers. Short (or flat) organizations have few layers.

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    President

    Vice President

    Sales Manager

    Salesperson

    Narrow Span ofControl

    President

    SalesPerson-1

    SalesPerson-

    SalesPerson-3

    SalesPerson-4

    Wide Span of Control

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    HIERARCHICAL STRUCTURES

    Tall

    Flat

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    TALL STRUCTURES

    Many levels of

    management

    Managers will havenarrow span of

    control

    Management posts

    usually specialised Clearly defined roles

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    FLAT STRUCTURES

    Few levels ofmanagement

    Managers havewider spans ofcontrol

    Fastercommunications

    Quicker decision-making

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    OTHER ELEMENTS OF STRUCTURE

    Centralization Most authority is held by high-level

    managers. Middle and supervisory managers are not

    allowed to make many decisions.

    Decentralization Authority is spread among several divisions

    or managers. Autonomous divisions can make their own

    decisions and act independently

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    CENTRALISATION

    Control and decision-making lies with topmanagement in Head

    Office or Head QuartersHQ

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    DECENTRALISATION

    Control and decision-making is delegated todepartments

    Relieves seniormanagement fromroutine, day-to-daytasks

    HQ

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    DECENTRALISATION

    Advantages

    Motivates staff

    Empowers staff

    Decision-makingquicker

    Decisions can match

    local needs Reduces operating

    expenses byeliminating

    unnecessary positions

    Disadvantages

    Decisions may differfrom other branches

    Transfer of staff maylead to confusion due todifferent practices

    Less supervision

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    LINE ORGANISATION

    Characteristics: All managers have line authority to direct and controlsubordinates. Used in small firms / departments

    Advantages: Simple organisation, clear authority, quick decisions, lowcost

    Disadvantages: No support to line managers from subordinates who

    have specialised knowledge / skills. Less time for planning / analysis

    HeadMarketing

    SalesManager

    Area SalesManager1

    Area SalesManager3

    Area SalesManager2

    Area SalesManager4

    salespeople salespeople salespeople salespeople

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    LINE AND STAFF ORGANISATION

    Characteristics: Specialist staff managers are available for senior

    marketing / sales managers. Staff managers role is to assist / advise line

    managers. Used in medium and large size organisations

    Advantages: Better marketing decisions, superior sales performance

    Disadvantages: High cost and coordination, slower decision making,

    conflict may arise if staff managers role is not clear

    Head-Marketing

    Marketing ResearchManager

    Sales ManagerPromotional

    Manager

    Customer ServiceManager

    Area Sales

    Manager-1

    Area SalesManager-1

    Area SalesManager-1

    Salespeople Salespeople Salespeople

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    Matrix Organisation

    A structure in which thetasks of the organization aregrouped along twoorganizational dimensions

    simultaneously.

    Such structures are used

    to tackle complex problems

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    Decision Making- An essence toproblemsolving

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    DECISION MAKING AND ITS PROCESS

    The process of responding to a problem bysearching for and selecting a solution or courseof action that will create value for organisationalstakeholders.

    Selection of a courseof action from amongst

    the alternatives.

    It is at the core ofplanning

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    Example-The Decision MakingProcessIdentification of a problem

    Identification of Decision Criteria

    Allocation of weights to criteria

    Development of alternatives

    Analyzing of alternatives

    Selection of alternatives

    Implementation of alternatives

    Evaluation of decision alternatives

    My sales Reps need new computers!

    Memory and Storage, Display Quality,Better Life,Warranty, Carrying weight

    Memory and Storage-10, DisplayQuality,-8, Better Life-6,Warranty -7,Carrying weight-3

    Toshiba, HP, Sony Vaio, Gateway,Apple iBook, Lenovo, Dell

    Toshiba, HP, Sony Vaio, Gateway, AppleiBook, Lenovo, Dell

    Toshiba, HP, Sony Vaio, Gateway, AppleiBook, Lenovo, Dell

    Toshiba!

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    Contd next ppt with Motivation