FMCG - STRATEGIC BUSINESS CONSULTING SERVICES

Indian FMCG Industry Largest One In World– 3.5 Lakhs Products|82 Catogeries|1.2 Billion Consumers|10 Million Shops|528 Districts|7k Towns|6 Lakhs Villages.

Micro Strategic Business Consulting Services @The Consultants http://theconsultants.net.in

Indian FMCG- Evergreen Industry

FMCG - micro Strategic Business Consulting Services

Micro Strategic FMCG Consulting Services By “ The Consultants”

Introduction | Nature | Scope Of Service Offerings

http://theconsultants.net.in

Our Strategic Vertical : FMCG / PHARMA / DURABLES / IT / LED LIGHTING

Verticals We CoverINDUSTRY VERTICALS

FMCG

PHARMA / OTC / HERBAL

CONSUMER DURABLES

LED LIGHTING

IT / TELECOM / MOBILE

SERVICE SECTORS

CONSULTANCY VERTICALSStrategic Business Consultancy

Brand ConsultancyERP / DIGITAL MKTG.

Corporate Legal ServicesMAKE IN INDIA

Global Business ConsultancyEntry To Indian MarketMergers & Acquisitions

Corporate Astro & VastuHR / Training & Development

IMAGE BUILDING / Personal BrandingPolitical BrandingEnergy Auditing

Strategic Consulting For Recession Phase Economy

Many More Clients

THE CONSULTANTS- IntroductionThe Consultants, a Team Of Fortune 500 MNC’s Ex-Professionals, Individually working together To fulfill the corporate Dreams of business world By sharing their Expertise.All Of Our Team Members carries Min Of 15 + Years work experience with Most admired MNC’s in Filed Of Fmcg / Durables Like Dabur,HLL,Xerox,Sony India,Godrej,Ranbaxy etc.

Not Only “Mee Too” Approach, But we Offers micro strategic Business Consulting Services Where we Focus on “micro Dynamics Of Business ecosystem” to Keep You One Step Ahead Of Competition. We Synthesis the micro strategies based on deep understanding of “Cues & Triggers” of Consumers hence our strategies not only delivers results but develop Long Term Brand Loyal Consumer Pool & highly efficient auto performing Business System. Our Simple USP - We Dare To Be Different & Dare To Make You Different Too .

Consulting Scope & Service Offering

● At The Consultants, as fmcg /pharma / otc / herbal / cosmetic Industry is Our major focused area, we emphasis on understanding ever volatile business ecosystem dynamics to assist our clients to develop & practice needed strategies to manage the risks and to respond the competition in quick way to lead market.

● Please find our detail Work Scope from next Page.

http://theconsultants.net.in

When U feels that things are stuck, when you realize that Business Growth Graph has become constant or competition is obstacle in your success

Journey or Market dynamics has turned as mystery to you on any phase of your business.

When you have a corporate dream in your eyes and want to bring it true, when you want to unknot the Business world puzzles. When you clearly want to Keep Step ahead Of Competition or Planning a Speedy Startup for Great

Future success.

Let The uncertainty should not be hurdle of Your growth path…… Just don’t Let it go away ------------Think Beyond, Think micro

Strategic Level Business with Us ---------Come ! Experience The Strategic Consulting Differences with Us.

Micro Strategic Business Consulting services – For Those who never learnt defeat.

Nature Of Job !

Consulting / Advisory

http://theconsultants.net.in

STRATEGIC SEGEMENTS WHERE WE WILL BE ASSISTING TO OUR CLIENTS

UNDERSTANDING BUSINESS micro ECOSYSTEM- Short – Mid – Long Term Evaluation of Market Nature & Business dynamics.

- Forces Acting over each others & deciding the Game.

-Understanding Competition / Competitor Nature & Their Future Strategic Deployments.

-Understanding Indian Consumer Class, Their responses,CDP/ CIP process.

-Understanding Business process / execution style / and market stake holders & parlance mechanism.

-Understanding Controllable & Non Controllable dynamics .

-Any Other Related with Market Growth.

KEEPING YOU AHEAD OF MARKET

Micro STRATEGIC BUSINESS CONCEPTULIZATION

● Strategic Consultancy to Prepare Corporate Road Map / Strategic Business Modeling For future operations.

● Phase Wise Organizational Development & Stretching.

● Foundation Of Different organizational Policies / Strategies/ Pillars /Architecture for future needs.

● Development of SOP More Important Process Development & execution style.

● Product Conceptualization ,Assortment, Brand Personification, Market Offerings, Strategies etc etc. for every dept.

● Implimentation,Market execution & It’s Management,Controll & Coordination. Periodic Review & Improvement.

● Short – Mid- Long term Product Sourcing / Import vs Self Mfg Vs. OEM Contract Mfg .

STRUCTURING THE ORGANIZATION

● Phase wise Developing organizational Structures & Strategic Verticals.

● Deciding the organogram,KRA,authorities & Responsibilities.

● Phase wise deployment of Manpower, Training & Development.

BUSINESS PROCESS STRATEGIC RE-ENGNEERING & HUMAN RE-ENGNEERING

DEVELOPING STRATEGIES BASED ON TOPOGEOGRAPHICAL NEED

● Strategies Based On Market/Nische, Population & Product Nature.● Launching-Basic Establishment-Growth-Lead Strategies.● Marketing strategies.( Physical & Virtual Marketing)● Brand Personification Rather Than Just Branding.● Trade Activation / Consumer Mobilization CDP/CIP Strategies.● Service Strategies Based On TAT.

http://theconsultants.net.in

CORPORATE STRATEGIES

● Short – Mid – Long Term Strategic Goals & Business Planning.● Corporate Vision / Mission.● Corporate Qualitative & Quantitative Goals.● Corporate Planning / Budgeting & resource Allocation.● Corporate Expansion / Diversification.● Corporate quality Norms, ethics, code of conducts,CSR ,Intra

& Inter Grievance / Consumer complaint mgt. mechanism etc.

LAUNCH / BASIC ESTABLISHMENT / GROWTH / LEAD PHASE STRATEGIES

● Launching Strategies- Topogeographical,micro dynamics & Time Scale Strategies.

● Need Based strategies For Different Other Phases, Basic Establishment ,Growth & Lead Phase.

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For Each & every Business Phase entire strategies will be specific depending the need of time & hour.

Human, Brand & Business Process Re-engineering for every phase.

MARKETING STRATEGIES

● Market (Physical & Virtual) & Consumer Segmentation For Different Phases.

● Selecting Target Geography, Consumer Class, & Different Channel routes.( Traditional, on traditional,Lateral,Neonatel, Symbiotic & Latent Channels).

● Media & Communicational ATL/BTL/TTL Strategic Planning.

● Promotional Strategies based of different buying behaviors , Physical & Psychological Factors.

● Digital Marketing Strategies.

● Consumer Mobilization Strategies. New Consumer Acquisition, Consumer Retaining,Referal & Recommendation strategies.

● Market micro Competition Management strategies.(Offensive Defense Tactics).

In Next slides Second Part of Marketing - Find Practical Implementations & Execution In Market . i.e. Strategic Sales Management.

STRATEGIC BRANDING

Defining Strategic Branding Needs, Goals & Competitive Characteristic to Fight Multi facet Brand Competition & Offering.

Brand personification Rather than Branding. Positioning. Brand / Product Length / Depth / Width / Sku To cater wider

/selected market & Consumer class. BLC rather Than PLC Management. Strategic Pricing based on Competition & It's effects on Consumer

Mind for Different Brand / Product for different consumer class /Market / nature of Competition especially to Manage most crucial EDLP strategies by Market / Competitor.

STRATEGIC SALES CONSULTING

● Deciding Sales / Territorial key norms For day To day working.

● Territorial Multi tier penetration Strategies. Market Visit, Beat Planning .

● Sales Promotion , ATL/BTL/TTL Strategies.

● Sales Channel strategies, Logistic etc.

● POS/POP Targeting & Catering Strategies.

● Sales Call & Presentation Style Norms Development.

● Control & Coordination, Reporting ,MIS, Tracking ,different formats,KRA,Incentivization/Motivation, review & skill development.

● Strategies to Complete 7-10 sale cycle in Market.

PRODUCT SOURCING

● Import Vs. OEM Mfg. In India / Abroad Vs. Self Mfg. Plant Development.

● Qualitative Norms.● Quality Certifications, Statutory Compulsive

& Competitive.● Guarantee / Warrantee Vs. Non

Guarantee,MRTP etc.

SERVICE / SUPPROT

● For Both - Pre sales, After sales, For sales Force/Channel Partners & Consumers.

● Developing Secondary Service verticals i.e. for any big tendering client may give whole project not only for supply of ur products but also for other services.

● Strategizing Norms &SOP for after sales services guarantee/warranty ,replacement .

● Consulting For Service Centre deployment system, norms based on geographical coverage.

● Grievance / Complaint Management system.

Conclusion

● An Integrated Strategic Business Consulting Services Focused On non controllable factors of a highly Volatile & ever-changing Business Environment.

● Emphasis will be on winning the market in multifaceted competitive system by winning Consumers & Competition.

http://theconsultants.net.in

HOW BIG IS THE OPPORTUNITY ?

ALL NATIONAL / INTERNATIONAL MARKET

Channel Partners.

House Hold Consumer

Class GOVT. Tenders

For Offices

Horeca, Modern

Trade

Insti,Hospitals,Railways,Fa

ctories etc.

INTERNATIONAL ORDERS

FROM SAARC

Business Potential From Different Market Verticals

Your Company(Target ur Market

Share by 2020)

All Our Strategic Blogs Are Global Trend setter On Social Media.For More Plz Click On: https://goo.gl/jqERhr - Excellence on Every Platform is our Quality.

Our Other VerticalsPharma / OTC / HERBAL & Led

Lighting

THANKING TO YOU

The Consultantshttp://

theconsultants.net.inMob:

+91-8587067685