fm cj overview_v1_public

PREPARED BY:Filemobile Inc.

PRESENTATION FOR:FRIENDS OF FILEMOBILE

DATE:Q4 / 12

Introducing Media Factory: Providing Crowd Sourced News in Real-Time for News Organizations



DATE:Q4 / 12

Digital MediaGannettBell MediaDisneyABCMaximFox NewsShaw MediaCBCThe Weather Network TranscontinentalBaftaActive Network

Digital MarketingMolson / CoorsHondaBen and JerrysLife is GoodSun LifeRoyal Le PageCampbell’sGarageTim HortonsColgateMaple Leaf FoodsFisher Price

AgenciesBBDOTaxiFluidRain 43Full House InteractiveBrandfire MarketingJet Cooper70 MainstreetDraft FCBPublicis CanadaPixel PusherY&R Inc

About Filemobile

SaaS based Social Marketing Suite

Founded in Sept 2006

Launched in excess of 2,400 apps

Partners: Brightcove

Based in Toronto



DATE:Q4 / 12

User Generated Content : The Challenge

Users producing content & interacting like never before

How do you reach these people?

How do you get their content?

How do you organize it?

How do you grow your audience?

How do you make money?

This is what Media Factory does



DATE:Q4 / 12

User Generated Content : The Solution

Real-Time News for our Real-Time World

Delivered via multiplatform

Crowd Sourced

Curate the Social Web

Publish Content Anywhere

A Flexible Approach

A Proven Platform



DATE:Q4 / 12

Product SuiteMedia Factory provides a cross-platform suite of products



DATE:Q4 / 12

CJ: How it works

Media Factory APIs Media Factory APIs

Social ActivitiesVoting, Rating, Favorite, Uploading, Liking, Friending

Social ActivitiesVoting, Rating, Favorite, Uploading, Liking, Friending

Mobile Apps Microsites WidgetsNotifications



DATE:Q4 / 12

Media Factory Overview

CURATE/MODERATION

UPLOAD PUBLISH



DATE:Q4 / 12

CJ : Integrate

Streamline your web and broadcast workflowIntegrate UGC into what you are currently doing



DATE:Q4 / 12

CJ : Engage

Find your audience’s location in Real-Time Give them assignments with calls to action



DATE:Q4 / 12

CJ : Capture

Make it easy to upload, and submit content

Web

Email

Mobile

Feeds

1MB to 50GB



DATE:Q4 / 12

CJ : Curate / Moderate

Manage/curate your users/content with ease



DATE:Q4 / 12

CJ : Publish

Publish to your Web App / Mobile App / CMS / Broadcast System



DATE:Q4 / 12

Flexible: How we deliver the solution:

TIME TO DEPLOY

COMPLEX ITY

White Label: Complete turnkey web and mobile apps

Template: Create web apps fast with our component library

APIs & SDKs: Fully documented, allow for custom application for any device or integration in any system

Widgets:Web Iframe drop and go



DATE:Q4 / 12

Case Study

Contact Sales to see more Case Studies



DATE:Q4 / 12

Case Study – The Weather Network

API: Cross Platform Implementation API: Cross Platform Implementation

UGC Submission promotion every 10 min on TV.UGC Submission promotion every 10 min on TV.

15 million u/v per month [comScore].15 million u/v per month [comScore].

Cross-platform implementation using APIs.Cross-platform implementation using APIs.

Powering all photos and videos.Powering all photos and videos.

Powering video w/ pre-roll / lower-thirds.Powering video w/ pre-roll / lower-thirds.

User generated photos / videos.User generated photos / videos.

Geo-filtering on 10,000 Geo-filtering on 10,000 cities.cities.

Push to Broadcast, Pull from Broadcast.Push to Broadcast, Pull from Broadcast.

Mobile / Tablet / Desktop applications(s) for Mobile / Tablet / Desktop applications(s) for

uploading and display.uploading and display.

http://bit.ly/LRXpim



DATE:Q4 / 12

Platform



DATE:Q4 / 12

Media Factory Today

Over 25,000,000 unique visitors per month*.

Over 2 million user sessions per day

72 million API calls per month..

100,000 photos / videos uploaded per month.

100,000 comments per month.

Over 4,500,000 registered users.

Over 8,000,000 media items uploaded.

33,000,000 media views per month.

* The % of pages our functionality is on comprises of this number of u/v per month.



DATE:Q4 / 12

Thank-You / Questions

Founder & CCOSteve Hulford D: 416-849-2045 C: 416-435-4361 E: [email protected]: @hulford

fm cj overview_v1_public

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