Madame C.J.Walker

Entrepreneur and PioneerBusiness Woman

Madame Walker’sWonderful Hair Grower!

Moved to Denver, CO- marriedCharles Walker, newspaper agent.

1905- launched Madame Walker’sWonderful Hair Grower(conditioner)

Other Products:

Hair grower- cure forbaldness/hair-loss

Improved Permanent WaveMachine- permed or curled hairfor relatively long time (patented1929)

Marketing Techniques:

Before-and-after adsAdvertised in Black newspapersDoor-to-Door agents selling

productReached virtually every black

household.

Other Successes

Walker Schools- employment to blackwomen

Walker Agents-door to doorsalespeople

Madam C.J. Walker Hair CulturistsUnion of America- one of firstnational meetings of businesswomen

Anti-lynching activism

Inspiration

Madam suffered from scalpailment-began losing her hair

Used products by Annie Malone,becoming a saleswoman for her.

Impact

Madam was a pioneer incosmetics and business world asa whole.

Anti-lynching activistPhilanthropist- gave money to

reconstruction of FrederickDouglass’ house.

Works Cited http://madamcjwalker.com/faqs.aspx On Her Own Ground: The Life and Times of Madam C.J.

Walker A’Lelia Bundles “Madame C.J. Walker: breaking new ground” Derek T.

Dingle “Madam C.J. Walker: Her Crusade” Henry Gates Jr.Images: http://4.bp.blogspot.com/_bLYWcKr_iJI/SfAVm_1CIMI/AA

AAAAAAAFQ/D0R7lGyLDzM/s320/Crazy+permanent+wave+machine.JPG

http://www.greatfemaleinventors.com/images/madamecjwalker2.jpg

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