flyer doing business in afrika-bt_june 2015
TRANSCRIPT
Marjolein Lem | Rob van Tulder | Kim Geleynse
Marjolein Lem is senior consultant at Berenschot International. She is an international economist, specializing in strategies for international business and development cooperation. She has worked for a wide range of private and public clients in many parts of the world, including Africa.
Rob van Tulder is full professor of International Business−Society Management at RSM Erasmus University Rotterdam and academic director of the Partnerships Resource Centre. A pioneer in advocating sustainable development and corporate social responsibility, his recent (2012) books include Skill Sheets (2nd edition), Corporate Responsibilities in Turbulent Times, Part II, and Duurzaam ondernemen waarmaken.
Kim Geleynse is a senior consultant at Berenschot International who advises companies about doing business in Africa. She has assisted various European �rms in developing innovative business
stakeholder collaboration and local management.
Rob van Tulder, Marjolein Lem, Kim Geleynse
markets.
members.
This book:• Discusses the position of Western firms in Africa, based
on Dutch examples• Advances internationalization strategies specific for
doing business in Africa• Continues where others have left off, not only
describing recent macroeconomic developments, but showing which business models work and when
• Provides managers and executives with numerous examples, best practices and tools
Marjolein Lem | Rob van Tulder | Kim Geleynse
‘Excellent book that really does justice to the scale of opportunities and challenges in Africa’. Frank Braeken, Executive Vice President Africa Region, Unilever ‘A very useful guide for reflecting with my management team’.Juan van Dongen, Chief Executive Officer for Africa at Philips ‘A long-awaited book, an important contribution.’Bernard Wientjes, President of the Confederation of Netherlands’ Industry and Employers VNO–NCW ‘A very practical and well-written book to read on the plane to Africa’. Matthijs Spiering, Commercial Manager, Zeelandia ‘This book stands out.’ Renée Jones-Bos, Secretary General, Netherlands Ministry of Foreign Affairs ‘This book is a must read, also for public and non-profit organizations dealing with Africa.’ Alexander Kohnstamm, Executive Director, Partos
Third edition (June 2015) Price € 25,- | Pages: 257ISBN: 978-94-90314-16-3
Order: www.berenschot.com/@3070/doing-business/Contact: [email protected] | 0031 30 291 68 88
Sponsors:
Marjolein Lem | Rob van Tulder | Kim Geleynse
Marjolein Lem is senior consultant at Berenschot International. She is an international economist, specializing in strategies for international business and development cooperation. She has worked for a wide range of private and public clients in many parts of the world, including Africa.
Rob van Tulder is full professor of International Business−Society Management at RSM Erasmus University Rotterdam and academic director of the Partnerships Resource Centre. A pioneer in advocating sustainable development and corporate social responsibility, his recent (2012) books include Skill Sheets (2nd edition), Corporate Responsibilities in Turbulent Times, Part II, and Duurzaam ondernemen waarmaken.
Kim Geleynse is a senior consultant at Berenschot International who advises companies about doing business in Africa. She has assisted various European �rms in developing innovative business
stakeholder collaboration and local management.
Rob van Tulder, Marjolein Lem, Kim Geleynse
markets.
members.
Marjolein Lem | Rob van Tulder | Kim Geleynse
Marjolein Lem is senior consultant at Berenschot International. She is an international economist, specializing in strategies for international business and development cooperation. She has worked for a wide range of private and public clients in many parts of the world, including Africa.
Rob van Tulder is full professor of International Business−Society Management at RSM Erasmus University Rotterdam and academic director of the Partnerships Resource Centre. A pioneer in advocating sustainable development and corporate social responsibility, his recent (2012) books include Skill Sheets (2nd edition), Corporate Responsibilities in Turbulent Times, Part II, and Duurzaam ondernemen waarmaken.
Kim Geleynse is a senior consultant at Berenschot International who advises companies about doing business in Africa. She has assisted various European �rms in developing innovative business
stakeholder collaboration and local management.
Rob van Tulder, Marjolein Lem, Kim Geleynse
markets.
members.