florida s first_coast_of_golf_board_meeting__june

Florida's First Coast of Golf

Board of Directors Meeting

June 13, 2013

Bookmark for Sept. 19 meeting

Patti - when working on the board deck....

from the audio library add the sound bite of "Promo..... Jax+VS+Miami

and drop in for overview of Jag promotion

Introductions

Welcome New Board Members

Jim Hahn - General Manager, Honours Golf

Jack Peter- COO, World Golf Hall of Fame

|Ed Tucker -General Manager, Golf Club at

North Hampton |

| |

Antitrust & Conflict of Interest

Statements

| Antitrust Statement|

The purpose of this meeting today is to act upon matters relating to the business of the northeast Florida golf tourism

industry and not to discuss or pursue the business interests of individual companies.

We should proceed with caution and alertness, keeping in mind the requirements and prohibitions of Federal and State

Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing

methods, allocation of territories or customers, or restraints of trade as to property owners, supplies or others.

We should not engage in discussions of individual company plans or contemplated activities. We should concern

ourselves only with the business of the northeast Florida golf tourism industry as set forth in the agenda for this meeting.

| Conflict of Interest Statement|

"It is the duty of every member of Florida's First Coast of Golf who is in any way, directly or indirectly, interested in a

contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from

voting in respect to the contract or proposed contract."

Secretary Report

Allen Goodman

Approval of Past Minutes

Treasurer Report

David Shaffer

President's ReportDavid Reese

Chart was not exported from SlideRocket

Travel Rounds to Region 3 year

Comparison


Golf Rounds Played

Report


YTD Golf Rounds Played - 2013

April Board

Report

MEDIA VALUE 2012-

2013

2013 Day at THE

PLAYERS

Guest Speaker: Jon Last

President, Sports & Leisure Research Group

Day at THE PLAYERS

WQAM- AM Miami

Ultimate Football and Golf Getaway

JAGUARS VS MIAMI AUGUST 9,

2013

Visit Florida's Golf Publication2012-13 Membership

Overview 2013-14 Membership

Bent Creek Golf Course

Champions Club at Julington Creek

Cimarrone Golf Club

Dye's Valley Course

Eagle Harbor Golf Club

Fernandina Beach Golf Club

Golf Club of North Hampton

Golf Club of South Hampton

Hammock Beach Resort -

Conservatory Course & Ocean Course

LPGA International -

Hills & Jones Courses

King & Bear

Ponte Vedra Inn & Club -

Lagoon & Ocean Course

Magnolia Point Golf Club

Omni Amelia Island Plantation -

Oak Marsh & Ocean Links

Palencia Club

Palm Harbor Golf Club

PLAYERS Stadium Course

St John's Golf & Country Club

Slammer & Squire

Windsor Park Golf Club

Courses (25)

May Golf Month at I-95 Yulee

Welcome Center

Double-click to enter title

Mya Surrency

Digital Marketing Campaign

Media Performance Reports

Golf.com Recap

Two Dedicated Home Page Take Overs

April 17

May 17 & 18

851,428 Impressions

779 Total Clicks

.16% Average Click Through Rate

In comparison to monthly campaigns, the campaign

performed virtually the same in terms of impressions,

clicks and CTR

Media Performance Reports

Evaluating each media outlet independently for fiscal year

Looking at each ad units performance

Providing conclusions to team so they know what media

performed best

Using data to shape media buys for next fiscal year

Golf.com Report Showed:

iPad performance was far greater than desktop in terms of clicks and

CTR

.24% vs .11%

Newsletter banners outperformed site banners

.34% CTR

Family Friendly link on

Florida's First Coast of Golf's website

http://www.ameliaisland.com/area-services/entertainment/family-adventures/



Website Performance

4,271 visits to the website last month

Spike in middle is from Golf.com Homepage Takeovers

Spike at beginning and end of month are from weekly newsletters

Website Performance

Since beginning of fiscal year - 31,731 visitors

|79.41% |

|New Visitors|

|9.48% |

|Increase over Last Fiscal Year |

|21.16% |

|Increase in Page Views over Last Fiscal Year|

Website Performance

Top Content by Page Since October 1

Packages

Courses

Specials

Itinerary

Courses on Tee Times Page

Lodging

Seasonal Specials

Website Performance

25.46% of users viewed site on Mobile Device since October 2012

70% on iPad

25% on iPhone

Remaining on Android devices

Family Widget on Site

Email Marketing Performance

Established Email Policy

Moved to Weekly Emails

Refreshed Email Design

FFCG Team Working on List Structure

Email Marketing Performance

Since moving to weekly distribution, we are seeing improvements in

the:

Bounce rate

Decreased from 1,036 per deployment to 199 last week

Open rate varies from 6.72% to 9.85%

Lowest open rate was weekend before Memorial Day

Click through rate varies from 7.45% to 10.02%


3,468 Total Likes

323 People Talking About Us

1.2K Average Reach

118,500 Monthly Impressions

78% Male

9% Engagement

Facebook Update

Father's Day Radio Promotion

May 28 - June 14, 2013

Cincinnati, Ohio 103.5 FM Classic

Hits

Five vacation packages for two including two nights' accommodations,

one dinner and a round of golf for two

|Courtyard by Marriott - I295 East Beltway|

|Windsor Parke Golf Club|

|Courtyard by Marriott - Orange Park|

Dad's A Golf Star - Results

Cincinnati, Ohio 103.5 FM Classic

Hits

121 recorded promos

71 live liners

191 streaming recorded promos

15 live promotional giveaway lines

30 social media post(Facebook/Twitter)

2 email blasts

logo & image on WGRR.com

logo inclusion on digital homepage

banner

Total Media Value: $222,550

Impressions: 1,055,259

Global Golf Post

May 6, 2013 Issue


" My brother and I had a blast on

our trip and it is definitely one we

will never forget and I STILL talk

about it. It was a prize of a lifetime

that's for sure!"

Stefanie Offerman

Joliet, Illinois

WJNK-FM

Chicago

Voting Agenda

1. Approval to execute the option to renew Tee Times USA’s

appointment as Florida's First Coast of Golf's designated call/booking

center. The contract would begin October 1, 2013 and end September

30,2013. Staff recommends approval.

Top Line Points:

|• Cooperative and adapts to change quickly|

|• Build out of Hall of Fame, Jaguar and PLAYERS functions|

|• Timely responses to all requests (price point and specials)|

|• Fundamentally sound - No payment complaints, maintains

FFCG |

Open Discussion

Tourist Board/VISIT FLORIDA Updates

Trends/How's Business

Close