florida dairy farmers dairy council of florida 166 lookout place | maitland, fl 32751 407-647-8899 \...
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Florida dairy farmersdairy council of Florida166 Lookout place | Maitland, FL 32751407-647-8899 \ 1-800-516-4443
2012 FSNA Leadership TrainingSIP OVERVIEW
Jennifer W. SillsDirector, Dairy Health and Wellness
www.floridamilk.com
SIP REPRESENTATIVETERM
The Sustaining Industry Partner (SIP) Representative shall serve for a two (2) year term as a voting member of the Executive Board. • 2012-2014
Voting for the office of Sustaining Industry Partner shall be limited to the current SIP members.
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SIP REPRESENTATIVEDUTIES
Promotes the Association’s Plan of Action.
Initiates, implements, evaluates, and/or coordinates appropriate studies or projects with state office.
Expresses the views of Industry.
Provides leadership, support, technical assistance, and resource lists and/or materials to members.
Plans Industry program for FSNA Annual Conference in collaboration with Board
Plans Industry Seminar & Commodity Expo in collaboration with Board
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SIP REPRESENTATIVEDUTIES CONTINUED
May call a special meeting of SIP.
Promotes SIP membership.
Provides recommendations to the President-Elect for appointments to committees and advisory boards.
Surveys SIPs and provides recommendations to state office to be voted on by current SIP members.
Serves as Chair of Sustaining Industry Partner (SIP) Advisory Board.
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SIP REPRESENTATIVESub committee MEMBER INTEREST EMAIL - JUNE 6, 2012
Good Morning SIP Members,I would like to introduce myself…I am your newly elected SIP representative for the Florida School Nutrition Association. I am excited to represent your interests with school nutrition professionals from across the state and look forward to helping shape the direction of the organization as an executive committee member.
In order for business and industry to be successful in our partnership with FSNA we need to fully participate in the organization’s decision-making process and make our voices heard. Clearly, each of us have goals and objectives for our involvement in the organization, but rarely do we unite to help shape the course of our own destiny to ensure we reach these goals. I see that changing, but only with your help and direct involvement.
The time is now…I am seeking to establish a subcommittee of individuals who are willing to serve with me to set in motion the necessary wheels to ensure that we are as successful as we can be. If you interested in participating on this subcommittee please respond to this email by June 12th.
Once I receive your response, I will schedule a brief conference call so we can introduce ourselves and begin strategically planning our next steps. I fully expect your commitment to this group to be just a few hours a month!
Please feel free to contact me if you have any questions!Thank you for your consideration and I look forward to working with everyone!
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SIP REPRESENTATIVESub Committee MEMBERS
Allison Bowersock• Gordon Foods
Becky Smith • Clark It
Bob Saraceno • Eaton Marketing
and Associates
Candi Jackson • HOPCO Foodservice
Catherine Steiner • PEPSICO Foodservice
Christina Staalstrom • 82GO Water
Clay Fowler • Coastal Sam
Craig Hodges• Food Equipment
Representatives Inc.
Craig Keppen • Café Favorites
JJ Jackson• Winston
Industries
Joel Adour • Schwan
Foods Justin
Dankovich• Hobart
Ken Woodburn • AFM Inc.
Leigh Shelton • Heinz
Sindee Winkler • Campbell
Soup Vanessa
Hodak• FL Dept. of
Citrus
16 Members
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SIP REPRESENTATIVEJune 20, 2102 Conference call notes
Goal: • Improve partnership opportunities with FSNA to
increase opportunities to network with key decision makers to increase sales and ROI.
Objectives: • Renewed emphasis on partnership between
FSNA and SIP• Improved conference location and schedule to
maximize ROI for SIP investment• Increased access to key stakeholders• Increased sales
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SIP REPRESENTATIVEJune 20, 2102 Conference call notes
Discussion Points:• Survey the FSNA and SIP membership to determine what they
would like to see from the SIPS• Lack of relevancy and innovation - FSNA seems stuck in a rut of
doing things the same way – • Location/space/set up issues for the annual conference• ROI is not there for SIPs any longer• One show VS two show model• SIP sponsored events instead of individually sponsored by
organizations• Ways to get exposure year round instead of just at conferences• More for our SIP membership dues• Build a campaign to promote ourselves to ourselves and the
membership• Better and more communication from Executive Board and SIP
representative
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SIP REPRESENTATIVECOMPLETED ACTIVITIES – Spring 2012
Met with outgoing SIP Representative• Craig Hodges
Attend Executive Board Meeting• April 2012
Participate in FSNA Annual Conference in Daytona Beach• April 2012• Exhibit–Lanyards
• Presentations (4)• Awards Banquet/Installation
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SIP REPRESENTATIVENext Steps – Summer 2012
SIP Subcommittee Call• Get to Know You, Get Organized Call
• June 20, 2012• Goals/Objectives• Brainstorming/Exploration
Leadership Training• June 21-23
• Presentation• Input from Members
Attend ANC in Denver• July 15-18, 2012
Monthly calls with subcommittee• Next call - July 26, 2012
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SIP REPRESENTATIVENext Steps - Fall 2012
Present SIP Subcommittee Plan of Action to Executive Board• Continue Sub Committee Calls• Begin plan implementation
Coordination of Industry Seminar • October 2012
Attend Executive Committee meetings/calls
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SIP REPRESENTATIVEWorking Together – Member INPUT
Contact Jennifer W. Sills
166 Lookout Place Maitland, FL 32751
IDeas
Thoughts
Suggestions
COMPLAINTS
CHALLENGESSUCCESSes
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SIP REPRESENTATIVESUCCESS!!!