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FLOOD OPERATION

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Aman Ullah


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INTRODUCTION

Operation Flood is one of the worlds largest rural developmentprogrammes.

A rural development program started by National Dairy

Development (NDDB) in 1970 to create a nation wide MILKGRID.

Amul was the engine behind the success of white revolution and

in turn became a mega company on cooperative basis.

Dr. Verghese Kurien (Chairman of NDDB at that time) is

consider the architect of Indias white revolution.

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Objectives of White Revolution

To increase milk production (a flood of milk)

To augment rural income

Fair prices to consumers

To reduce malpractices of milk traders and merchants

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PHASE-I (1970-1980):

This phase was financed by the sale of skimmed milk powder and

butter oil gifted by the European Union then EEC through the World

Food Programme.

NDDB planned the programme and negotiated the details of EECassistance.

During this phase, Operation Flood linked 18 of India's premier

milksheds with consumers in India's four major metropolitancities: Delhi, Mumbai, Kolkata and Chennai.

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PHASE-II(1981-85)

This phase increased the milksheds from 18 to 136; 290 urban

markets expanded the outlets for milk.

By the end of 1985, a self-sustaining system of 43,000 village

cooperatives covering 4.25 million milk producers had become areality.

Domestic milk powder production increased from 22,000 tons in

the pre-project year to 140,000 tons by 1989, all of the increasecoming from dairies set up under Operation Flood.

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PHASEIII (1985-1996)

This phase enabled dairy cooperatives to expand and strengthenthe infrastructure required to procure and market increasing volumes

of milk.

Veterinary first-aid health care services, feed and artificialinsemination services for cooperative members were extended, along

with intensified member education.

This phase gave increased emphasis to research and development

in animal health and animal nutrition.

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The Organizational Structure at National

Level.

Department of Animal Husbandry and dairying ( DAHD ).

National Dairy Development Board ( NDDB ) A statutorybody under an act of Parliament.

Delhi Milk Scheme ( DMS )With the Status of a departmentunder GOI.

Ministry of Health ( For Prevention of Adulteration ).

Ministry of Rural Development ( Dairy & Livelihood relatedProjects).

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Ministry of Food Processing

Ministry of Commerce ( Export preparedness )

Indian Council of Agricultural Research ( ICAR )

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Major National Level Ongoing Programs

National Cattle and Buffalo Breeding Project.

IDDP (Integrated Dairy Development Project- Phase-I & II).

Strengthening Infrastructure for Quality and Clean Milk

Production (CMP).

Assistance to sick cooperatives .

Venture Capital Fund .

Rastriya Krishi Vikash Yojana (RKVY).

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Global Challenge..Local Solution:

Challengesin Dairy Strategy Development in India10


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Key Challenges in Policy Development

Diversity e.g. Production System, Market etc.

Role definition ( State Vs Center ).

Inter / Intra departmental cooperation.

Multiple implementing / enforcement agencies.

Multiplicity of regulations e.g. PFA, BIS etc.

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Leadership with limited cross functional knowledge.

Attitude of professionals vis a vis multidisciplinary team work.

Diminishing relationship between government officials andfarmers.

Strong group dynamicsPolitical interference.

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The story of Operation Flood can be

seen through three angles Dairy industry flourished

It has revoultionized the way of life of the

small farmers

Established a pattern of success for other

countries to follow

flood operation 1

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