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Sumbitted to : Prof. Nandkishor sirBy : Miss Priti KothariCONSUMER BUYING BEHAVIOURIndias No 1 Entertainment Magazine

Filmfare is now a part of Worldwide Media, a 50:50 JV between BBC Worldwide and The Times Group. It comprises Femina, Filmfare and a host of new magazines.Filmfarehas created two motion picture awards: theFilmfare Awardsfor movies in Hindi, and theFilmfare Awards Southfor movies in theKannada,Malayalam,Tamil, andTelugulanguages.USP : Indias mostpopularand most respected fortnightly filmmagzine

Frequency Bi-weekly Circulation 1.4 lakhs First issue 1952 Company Worldwide Media Based in Mumbai Language English Website www.filmfare.com

FEMINACategories : IndianmagazinesFrequency :BiweeklyPublisher : The Times GroupFirst issue : July 1959Company : Worldwide MediaCountry : IndiaBased in : MumbaiLanguage : English,Hindi,Bengaliand Tamil

STARDUST

Former editors : Shobhaa DeCategories :Film andgossipmagazineFrequency : MonthlyCirculation : 2,88,000Publisher : Nari HiraFirst issue :1971Company : Magna Publishing Co. Ltd.Country : IndiaBased in : MumbaiLanguage : English,HindiWebsite :http://www.stardust.co.in

The FLIMFARE magazine is favorite amongst the people because of the following reasons: Widely circulated film magazine in IndiaFilmfare is probably the only one that maintains a fine balance between the gossip and actual information. Interviews which give you an update on the professional and personal life of the stars.With its exclusive interviews, classy photo-shoots, insider stories, sneak peeks, Bollywood fashion coverage, movie reviews & special features, Filmfare captures Bollywoods biggest stars and divas at their most colorful and candid best. No doubt with all the ingredients in right quantity this magazine has such a strong reach among the urban populace of India.

SWOT ANALYSISStrength1. It is the most popular and respected film magazine in India.2. The magazine boasts of a circulation of over 1.4 lakh copies.3. The Filmafare awards that arehostedby the magazine are the most respected and popular film awards in India.Weakness1. The appeal of the magazine is limited to Bollywood enthusiasts.2. The magazine is not as popular in small towns and rural areas as it is in the big cities.

Opportunity1. The magazine can try toincreaseits already existing international viewership.2.. By releasing the magazine isregionallanguages, the magazine can increase its popularity in all the small towns and rural areas of India.

Threats1. Several TV shows have dedicated shows that offer similar content of Bollywood news and reviews.2. Several social media platforms like Twitter have become potent sources of information for Bollywood and film news and are also more popular with the youth.

STPSegmentFilm and Bollywood buffsTarget GroupBollywood buffs, mostly living in urban India and also abroadPositioningIt positions itself as Indias foremost magazine for Bollywood and film news