flash talk
DESCRIPTION
Flash talk: Web-to-print and back againTRANSCRIPT
![Page 1: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/1.jpg)
QR-CODES
Web-to-print and back again
07 Gruppen As
![Page 2: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/2.jpg)
What I’m going to talk about
printtoweb.no
![Page 3: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/3.jpg)
Usage
• Direct product links
• Discount vouchers
• Tickets
• Connecting digital services from printed marketing material
• Conneting printed marketing material to social webs (Facebook etc)
• Packaging solutions providing the consumer with information
• Competitions and loyalty programs
QR allows tracking of user behaviour on printed material
![Page 4: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/4.jpg)
Example
![Page 5: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/5.jpg)
eZ Publish Example
![Page 6: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/6.jpg)
Creative use of QR
From Wired magazine
![Page 7: Flash talk](https://reader035.vdocuments.us/reader035/viewer/2022081507/5551eecbb4c90501638b53fe/html5/thumbnails/7.jpg)
Proof of the pudding
• Traceable• Reusable• Utilazing produced content in new ways• Targeting new markets• Building customer loyalty• Low costs