five year plan for chrysler fiat alfa romeo and ferrari unveiledproduct plan for ferrari and...

7/29/2019 Five Year Plan for Chrysler Fiat Alfa Romeo and Ferrari Unveiledproduct Plan for Ferrari and Maserati 2010 Through 2014

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April 21, 2010 Fiat Investor Day 1

SergioMarchionne

Ferrari&Masera*


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Performance over last plan periodLuxury & performance brands

Net revenues (bn) 1-8 ~2.0 ~2.0 ~2.5

Trading profit (mn) 105-115 180-200 280-300 360-380

Trading margin 5.8-6.4 9.0-9.8% 14.1-14.9% 14.5-15.3%

Lingotto Plan Targets (Nov 2006)

2007 20092008

Netrevenues(bn)

Tradingprofit(mn)

2006

Trading margin 7.9% 12.8% 15.7% 11.5%


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With California launch Ferrari product range is now completewith 4 key models to play in all different market segments

Guiding principles for 2010-2014 product plan

Increase product differentiation in order to target a wider customer base bystretching further trade off between versatility and extreme performance (New

612 Scaglietti in H1 2011, 458 Spider in H2 2011 and New 599 GTB in 2012)

Ensure a sustainable product life cycle of four years for all new modelsfollowed by M versions lasting another four years

Keep launching a new model every year to sustain turnover and reinforcebrand

Selectively exploit Special Series to target high end customers (599 GTO in2010, New Enzo in 2012, 458 Scuderia in 2013)

Ferrari2010-14 product plan


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Ferrari2010-14 product plan Range evolution

GRANTURISMO

(versatility)

SPORTS CAR

(extreme performances)

PRICEPOSITIO

NING

599 GTO (2010)

>2

30k

NEW FERRARI

ENZO (2012)

PRODUCT POSITIONING

California

458 Italia

CALIFORNIA M

(2013)

458 ITALIA

SPIDER (2011)

NEW 599 GTB

F152 (2012)

NEW 612

SCAGLIETTI

F151 (2011)


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Profitability growth in a scenario of substantial volume stability Personalization, one-off program, spare parts and after sales servicesimprovement

Production efficiencies and fixed cost optimization. Enlargement of in-sourcingstrategic activities to increase capacity utilization and programs of fixed costsreduction

Continuing search for opportunities in emerging markets, maintaining exclusivityin mature ones

Further growth of Licensing, Retail & E-commerce (new category of product andshops opening) and Ferrari Financial Services (new markets and new services)

F1 racing activitiescontinuing cost controlsignificant contribution coming from sponsorship

Ferrari2010-14 roadmap


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Product plan objectives Develop New Generation of Quattroporte with a completely new style,

offering outstanding driving emotions and high-level quality

Extend luxury market coverage by entering High-end E segment offering anew product package with specific contents in order to exploit Maserati DNA

Maintain and sustain GranTurismo and GranCabrio products in H segment

Maserati becomes a relevant player in the G, H and High-end Esegment ranking within top premium manufacturers

Maserati2010-14 product plan


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G segment H segmentE High End segment

New EHigh End

SuperLuxury

115-160k

Premium

>55k

Luxur

y

70-115k

Changes in seg. already coveredNew seg. covered

PRICEPOSIT

IONING

SEGMENT COVERAGE

Quattroporte400HP

QuattroporteSport GT S 440HP

GranTurismo405HP

GranTurismoS 440HP

GranCabrio440HP

NewG

MaseratiNew range coverage & product positioning


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Enlarge business and reach a double-digit profitability Increase the global market share in the G segment from 3% to

8%

Reach a global market share penetration in High-end Esegment above 10%

Maintain in H segment current top 3 ranking position with amarket share above 10%

Dealer network improvement to support volume growth New production organization in line with targeted volumes Production efficiencies and fixed cost optimization

Maserati2010-14 roadmap


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FinancialsCapex Luxury & performance brands


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2010-14 Financial targetsLuxury & performance brands

five year plan for chrysler fiat alfa romeo and ferrari unveiledproduct plan for ferrari and...

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