ferrarimaserati 2010-2014 plan - final...ferrari 2010-14 product plan . april 21, 2010! fiat...

April 21, 2010 Fiat Investor Day 1

Sergio Marchionne

Ferrari & Masera*


Performance over last plan period Luxury & performance brands

Net revenues (€bn) 1-8 ~2.0 ~2.0 ~2.5

Trading profit (€mn) 105-115 180-200 280-300 360-380

Trading margin 5.8-6.4 9.0-9.8% 14.1-14.9% 14.5-15.3%

Lingotto Plan Targets (Nov 2006)

2007 2009 2008

Net

rev

enues

(€bn)

Trad

ing p

rofit

(€m

n)

2006

Trading margin 7.9% 12.8% 15.7% 11.5%


With California launch Ferrari product range is now complete

with 4 key models to play in all different market segments

Guiding principles for 2010-2014 product plan

  Increase product differentiation in order to target a wider customer base by

stretching further trade off between versatility and extreme performance (New

612 Scaglietti in H1 2011, 458 Spider in H2 2011 and New 599 GTB in 2012)

  Ensure a sustainable product life cycle of four years for all new models

followed by M versions lasting another four years

  Keep launching a new model every year to sustain turnover and reinforce

brand

  Selectively exploit Special Series to target high end customers (599 GTO in

2010, New Enzo in 2012, 458 Scuderia in 2013)

Ferrari 2010-14 product plan


Ferrari 2010-14 product plan – Range evolution

GRANTURISMO

(versatility)

SPORTS CAR

(extreme performances)

PR

ICE P

OS

ITIO

NIN

G

599 GTO (2010)

>€

23

0k

NEW FERRARI ENZO (2012)

PRODUCT POSITIONING

California 458 Italia

CALIFORNIA M (2013)

458 ITALIA SPIDER (2011)

NEW 599 GTB F152 (2012)

NEW 612 SCAGLIETTI F151 (2011)


Profitability growth in a scenario of substantial volume stability

 Personalization, one-off program, spare parts and after sales services improvement

 Production efficiencies and fixed cost optimization. Enlargement of in-sourcing strategic activities to increase capacity utilization and programs of fixed costs reduction

 Continuing search for opportunities in emerging markets, maintaining exclusivity in mature ones

 Further growth of Licensing, Retail & E-commerce (new category of product and shops opening) and Ferrari Financial Services (new markets and new services)

 F1 racing activities • continuing cost control • significant contribution coming from sponsorship

Ferrari 2010-14 roadmap


Product plan objectives

  Develop New Generation of Quattroporte with a completely new style, offering outstanding driving emotions and high-level quality

  Extend luxury market coverage by entering High-end E segment offering a new product package with specific contents in order to exploit Maserati “DNA”

  Maintain and sustain GranTurismo and GranCabrio products in H segment

Maserati becomes a relevant player in the G, H and High-end E segment ranking within top premium manufacturers

Maserati 2010-14 product plan


G segment H segment E High End segment

New E High End

Su

per

Lu

xu

ry

€1

15

-16

0k

Pre

miu

m

>€

55

k

Lu

xu

ry

€7

0-1

15

k

Changes in seg. already covered New seg. covered

PR

ICE P

OS

ITIO

NIN

G

SEGMENT COVERAGE

Quattroporte 400HP

Quattroporte Sport GT S 440HP

GranTurismo 405HP

GranTurismo S 440HP

GranCabrio 440HP

New G

Maserati New range coverage & product positioning


Enlarge business and reach a double-digit profitability

  Increase the global market share in the G segment from 3% to 8%

  Reach a global market share penetration in High-end E segment above 10%

  Maintain in H segment current top 3 ranking position with a market share above 10%

  Dealer network improvement to support volume growth

  New production organization in line with targeted volumes

  Production efficiencies and fixed cost optimization

Maserati 2010-14 roadmap


Financials Capex – Luxury & performance brands


2010-14 Financial targets Luxury & performance brands

ferrarimaserati 2010-2014 plan - final...ferrari 2010-14 product plan . april 21, 2010! fiat...

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