five essential tips for developing your employer brand - ckr interactive
TRANSCRIPT
Five Essential Tips for Developing
Your Employer Brand
July 24, 2014
Kendra Van NostranResearch
Plus- an unbelievable supporting cast of talent
Today’s Presenters:Kristin Oravec
Client Strategy
Laurie SeverinoBranding
• Your Brand Matters
• 5 Tips for Developing Your
Employer Brand
• Q&A
• How To Get Your Employer
Brand Checklist
• Thank You!
Your Employer Brand Matters
More than you think
What do these companies have in common?
A strong employer brand = BIG benefits
5 Tips for Developing
Your Employer Brand
Leveraging a research-based approach for exceptional outcomes
#1
Leverage What You Already Have
Leverage what you already have
#2
Build A Foundation From Research
Build a foundation from research
Build a foundation from research
#3
Identify What Makes You Unique
Identify what makes you unique
#4
Develop A Framework For Consistency
Develop a framework for consistency
Case Study
SUCCESS:
• Doubled booth traffic
• Hit a home run with internal focus group feedback
GOALS:
• Increase company awareness on
campus
• Attract students with STEM disciplines
• Learn more about business, culture and
environment
COMPONENTS:
Research-based creative campaign lead to: Dream it. Shape it.
Own It. Intuit.
Example: INTUIT
#5Create A Clear Vision For How
You Will Communicate It
Create a clear vision for how you will communicate it
Create a clear vision for how you will communicate it
Plan
Touch points
HR strategic plan
Goals & key performance indicators (KPIs)
Executive team
Create a clear vision for how you will communicate it
Launch
Launch event
Multi-channel program
Create a clear vision for how you will communicate it
Manage
Recruitment marketing
Employee communications
Onboarding & orientation
Create a clear vision for how you will communicate it
Measure
Reduction in time to hire
Reduction in cost per hire
Offer vs. acceptance rates
Candidate quality
Retention
Less reliance on third-party recruiters
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Slide Title
QUESTIONS
Employer Brand Checklist
Your employer brand to-do list
Thank You!
Drop off your business card and we’ll send you
our “Checklist for Success”
Laurie Severino
work: 708.354.0543
mobile: 708.421.5034