fish bone analysis_ulaganath madan case study.benoy.chennai business school

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Ulaganath Madan _Case study. Benoy Paul Jose, BFS-033, Chennai Business School, 17th Oct, 2009. Introduction: Ulaganath Madan was the Sales and Commercial Manager of the Bombay region when he had put in his papers. The reason owing to this was the lack of understanding that Mr. Madan had in the Commercial side of the business. Things were getting heated up between him and the management. He could not accept the way the management was treating him. Ulaganath Madan was the only son in his family. His father was Technical Advisor to the South Indian Coconut Crushers’ Association who later retired as the Secretary of that body. From his childhood Ulaganath had shown his acumen in academics. He received many proficiencies for his studies. Not only was he good in academics, he was a good debater and good sports man too. Overall he was a very lively person and was liked by people around him. His desire to continue with his studies and to pursue legal profession could not be met as his father wanted him to join a reputed foreign company. As per his father’s wishes he joined a leading business conglomerate, but he soon got frustrated in the company as he could not cope up with this work. Soon he made his way through to join Imperial Glory Engineering Works Ltd. As a trainee in Imperial Glory Engineering Works Ltd. he performed exceptionally well and was soon in the good books of top level management of the company. There was no turning back after that. Soon he got promoted as the Assistant Sales Manager of Madras. His efficiency with people and performance in his job soon got him promoted as the Sales Manager of Delhi. After completing a Management trailing program, he was promoted to Bombay as Sales & Commercial Manager.

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