FIS CROSS COUNTRY SPRINT WORLD CUP DRESDEN World Cup - 11. / 12. January 2020 Dresden Ski-Week - 13. January to 19. January 2020

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PREMIERE CROSS COUNTRY IN THE CITY CENTERwinter sport at the Elbe river with the famous view over the baroque scenery

WINTER SPORT LIVE AND VERY CLOSE the robotron ski arena

A UNIQUE WORLD CLASS SKI EVENTbackdrop- the spectacular Dresden skyline with „semperopera“ and „church of our lady“

Johannes Hoesflot KLAEBO (NOR) 3x Gold by Olympia in PyeongChang

Stina NILSSON (SWE) Gold in Sprint in PyeongChang

THE CROSS COUNTRY STARS. FIRST LIVE IN DRESDEN - THEN SUCCESSFUL BY OLYMPIA

40.000 SPECTATORS DURING THE WEEKENDrobotron ski arena sold out

FIS SKIWELTCUP DRESDEN 2020 TV-MEDIA FACTS EUROPE

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EVALUATIONevaluation of TV media numbers in millions

0

4

8

12

16

Germany Sweden Norway Finnland

2018 2019

EVALUATION

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Country 2018 2019 Increase

Germany 13,12 Millionen 15,8 Millionen 20,4 %

Sweden 8,18 Millionen 10,22 Millionen 24,9 %

Finnland 2,54 Millionen 4,08 Millionen 60,6 %

Norway 3,76 Millionen 5,63 Millionen 49,8 %

evaluation of TV media numbers in millions

AUSWERTUNG

▪ Dreidimensionale Ansicht

AUSWERTUNG

▪ Dreidimensionale Ansicht

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PROSPECT OF 2020

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CROSS COUNTRY SPRINT WORLD CUP DRESDEN INTEGRATED IN THE FIS CALENDAR fixed date in 2020

SUSTAINABILITY IMPORTANT PART OF THE WORLD CUP CONCEPTrole model for other World Cups - workshops in Dresden

template: Green Events guideline of the International Federation of Ski (FIS) infrastructure & mobility.

▪ usage of existing venues (World Cup-Hotel Westin Bellevue)

▪ concept of short ways. ▪ by foot from hotel to the start/

finish line. ▪ usage of public transport with

combined tickets ▪ short ways for the equipment ▪ spectators use public transport,

bike or walk > results in a better carbon footprint than events in a mountain region

▪ integration of regional supplier▪ no sealed areas - usage of the bicycle

path for most of the race track

SUSTAINABILITY BALANCE SHEETAMBITIOUS GOALS REALIZABLE

Green Events Leitfaden des Internationalen Ski Verbandes FIS

SINCE 2019 - NEW OPPORTUNITIES FOR PRESENTATION IN CROSS-COUNTRY SKIING WORLD CUPWorld Cup organizer with a wide range of sponsorship opportunities

energy, water, noise control catering, recycling, green office

▪ vegetarian catering offer▪ Most of the groceries produced by local

companies▪ reusable dishes and deposit system▪ Waste separation▪ Reduction of paper waste - two-sided

printing, meeting with beamer▪ preferred communication within the World

Cup Crew by mail or messenger services (whats app)

SUSTAINABILITY BALANCE SHEET AMBITIOUS GOALS REALIZABLE

▪ usage of rain water for the snow production - collecting tank at the airport Dresden

▪ energy efficient event-technology▪ usage of LED light bulbs▪ most of the snow is produced with the

help of the modest technology of the DSV without any chemical additions

▪ snow stocking within the Hangar - minimized loss caused by sunlight or rain

▪ transportation from airport to venue only by day

▪ events in the evening with reduced audibility - ending 10 pm at the latest

▪ investment in 2 noise control surveys

reusability of the area World Cup race track used for 10 days

SUSTAINABILITY BALANCE SHEET AMBITIOUS GOALS REALIZABLE

▪ MO-FR - school sport on skies for primary schools ▪ MO - Paralympics Day - project supported by Stiftung Aktion Mensch▪ DI - Junior City Biathlon in cooperation with the friend’s association of the

SSV Altenberg▪ DO - charity event of the Uniklinik Dresden in favor of the project „Starke

Kinder - gestärkte Familien“(2019)▪ SA - international competition of Saxony with children and youngsters from

Saxony and Czech Republic, participant-record of nearly 500 young athletes▪ SO - cross country for everyone - open race track

Venue Event quality Accommodation Transportation Wax Cabins Changing Rooms FIS Family Room Course Design Grooming Average

Ruka 6,97 7,26 7,54 6,81 5,33 6,04 7,32 7,37 6,83

Lillehammer 7,05 8,07 8,13 7,80 6,33 5,59 8,41 8,42 7,48

Davos 7,35 7,68 8,00 6,08 6,55 5,31 6,17 7,61 6,84

Toblach 6,67 6,71 7,33 6,80 6,29 6,73 6,19 6,77 6,68

TDS Lenzerheide 7,72 6,11 7,27 7,55 7,20 7,00 6,60 7,06

TDS Oberstdorf 4,67 5,76 7,10 7,36 6,93 4,38 6,20 6,06

TDS Val di Fiemme 6,76 6,13 6,30 7,44 5,17 7,93 8,08 6,83

Dresden 7,83 8,36 8,00 7,38 6,86 5,40 6,00 7,09 7,12

Planica 7,71 6,88 7,78 7,50 8,10 6,93 7,12 8,06 7,51

Seefeld 7,20 7,63 7,67 7,33 6,63 4,58 7,09 8,27 7,05

PyeongChang 7,10 6,40 7,15 7,59 6,00 6,25 8,42 8,61 7,19

Lahti 7,61 7,29 7,88 6,90 7,55 6,67 8,24 8,65 7,60

Drammen 6,08 7,02 7,67 6,50 4,40 4,70 6,67 5,00 6,00

Oslo 8,25 8,14 8,43 8,63 7,56 5,58 9,00 8,29 7,98

Falun 8,42 7,72 8,29 7,73 6,22 6,36 8,71 8,59 7,75

Average 7,16 7,15 7,82 7,18 6,68 5,96 7,24 7,57 7,10

FIS Cross-Country World Cup 2017-2018TEAM & SRS SURVEY

SKI WORLD CUP DRESDEN

PACKAGE TOP PARTNER PLATINUM

TOP PARTNER PLATINUMTHE PREMIUM PACKAGE FOR THE BEST TV PRESENCE

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premium branding package - bannering on race track and the robotron ski arena optimum tv presence - athletes bib

backdrops - ceremony, press conference, interviews

overview top partner platinum

▪ big logo on ladies bib above the start number Saturday(Sunday)

▪ big logo on mens bib above the start number Saturday(Sunday)

▪ Bannering package arena and race track▪ Logo on backdrops for ceremony, press

conferences and interviews

other presence▪ logo on posters, flyer, start lists etc.▪ 4 video clips per day on LED Screen▪ 6 VIP tickets / 20 fan tickets per day▪ one-page advertisement in world cup

magazine ▪ Individual options

▪

TOP PARTNER PLATINUMTHE PREMIUM PACKAGE FOR THE BEST TV PRESENCE

SKI WORLD CUP DRESDEN

PACKAGE TOP PARTNER GOLD

tv presence top partner gold

TOP PARTNER GOLD THE STRONG PACKAGE WITH NEW TV PRESENCE

logo on the athletes bib on the bottom

▪ big logo on ladies bib below the start number Saturday(Sunday)

▪ big logo on mens bib below the start number Saturday(Sunday)

▪ plus bannering package arena and race course

▪ logo on backdrops for ceremony, press conferences and interviews

other presence▪ logo on posters, flyer, start lists etc.▪ 4 video clips per day on LED Screen▪ 4 VIP tickets / 15 fan tickets per day▪ half-page advertisement in world cup

magazine ▪ Individual options

SKI WORLD CUP DRESDEN

PACKAGE TOP PARTNER SILVER

Tv presence: start/ finish display

TOP PARTNER SILVERTHE NEW PACKAGE WITH SMART TV PRESENCE

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bannering package on the race track

new tv package since 2019 overview top partner silver

▪ logo on start/finish display ▪ bannering package on the race track

other presence▪ logo on posters, flyer, start lists etc.▪ 2 video clips per day on LED Screen▪ logo on the welcome page - official ski

world cup website ▪ 2 VIP tickets / 10 fan tickets per day▪ half-page advertisement in world cup

magazine ▪ Individual options

TOP PARTNER SILVERTHE NEW PACKAGE WITH SMART TV PRESENCE

FIS CROSS COUNTRY WORLD CUP DRESDEN

HOSPITALITY AREA

temporary house, 2 floors, room for up to 500 guests, perfect view on start and finish line

VIP AREA AT THE BANKS TO THE ELBE RIVER

VIP TICKETS FOR THE FIS SKI WORLDCUP DRESDEN OR EXCLUSIVE COMPANY EVENTS perfect hospitality during World Cup weekend/ your own event at VIP Area

VIP AREA IN FRONT OF THE START AND FINISH AREAall inclusive service in a chilling atmosphere, very close to the world cup stars

INCENTIVES AND EVENTS

meetings and congresses in the VIP area - business with a remarkable view

COMPANY EVENTS MEETINGS, PRODUCT PRESENTATION OR INCENTIVE DAZU - CROSS COUNTRY TRAINING WITH SKI STAR TOBIAS ANGERER.

customer events on snow - cross country, snow tubing, sledding

- welcome and warm up - Informs the participants about the

competition rules - Ceremony and star-talk - photo option and autograph session

CROSS COUNTRY STAR TOBIAS ANGERER

Olympic medalist and world cup winner

TIMETABLE WORLD CUP DRESDEN 2020

FR, 10.01.20 Official training     Opening robotron Ski Arena & Hospitality Areal

SA, 11.01.20 FIS Cross-Country World Cup - Sprint Women & Men

SUN, 12.01.20 FIS Cross-Country World Cup - Team Sprint Women & Men

MO-FR (13.01.20 to 17.01.20): school sports on skies

MO-SUN (13.01.20 to 19.01.20): conferences and congresses in the VIP areaFR - SUN (17.01.20 to 19.01.20): exclusive company events in the afternoon/ evening

already planned:Sparkassen-Brettl-Cup (company run), charity event university hospital, biathlon event

World Cup weekend and Dresden ski-week

contact informationSETT WORLDWIDE FZE

office: +43-677-63424233:www.s-e-t-t.com  e: oliver@s-e-t-t.com

https://www.skiworldcup-dresden.com/homepage/