Socializing Late Night Television: Engaging the Audience

By: Colleen McAndrew

Statement of the Problem/Project

The Old- Appointment Television

Watching- Separate Website and

Television Show- No Web Only Content

The New- DVR, TiVo, Hulu- Integrated Website and

Television Show- Mobile Phones

- Interaction and User-GeneratedContent

Explanation of Importance• chroma RT @sklive: #NextMedia #BillBuxton: Unlike the print revolution and

industrial revolution, the public has a chance to be involved• dday10 Bill Buxton: What we need to be experts in is PEOPLE and the technology

is the appendage #nextmedia• chroma the technology hasn't changed, it's a social change. who's doing it, where

and why. technology is just a prosthetic. #nextmedia• CarolynFell Thought it was very interesting to note how many ppl have more 2 or

more mobile devices today at #nextmedia. Me too.• elizemorgan Real time communication with fans - especially for younger folks - is

required. Gavin Purcell at #nextmedia

#nextmedia

Methodology to be Employed

• Follow trends in new media• User Patterns of use of technology with television watching• Participant-Observer Study– Late Night with Jimmy Fallon or 10! Show

• Interviews– Gavin Purcell

• Content Analysis

Timetable

• Late Night Programming• Lifestyle and

Entertainment Shows• How viewers use

technology with television

Contribution to Knowledge

• Winter Term• Content Analysis• Informationnal Interviews

• Spring Term• Participant-Observer

Study• Interviews

• Summer Term• Formulate and Test Ideas• Write Thesis

Questions?