Download - First Thesis proposal
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Socializing Late Night Television: Engaging the Audience
By: Colleen McAndrew
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Statement of the Problem/Project
The Old- Appointment Television
Watching- Separate Website and
Television Show- No Web Only Content
The New- DVR, TiVo, Hulu- Integrated Website and
Television Show- Mobile Phones
- Interaction and User-GeneratedContent
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Explanation of Importance• chroma RT @sklive: #NextMedia #BillBuxton: Unlike the print revolution and
industrial revolution, the public has a chance to be involved• dday10 Bill Buxton: What we need to be experts in is PEOPLE and the technology
is the appendage #nextmedia• chroma the technology hasn't changed, it's a social change. who's doing it, where
and why. technology is just a prosthetic. #nextmedia• CarolynFell Thought it was very interesting to note how many ppl have more 2 or
more mobile devices today at #nextmedia. Me too.• elizemorgan Real time communication with fans - especially for younger folks - is
required. Gavin Purcell at #nextmedia
#nextmedia
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Methodology to be Employed
• Follow trends in new media• User Patterns of use of technology with television watching• Participant-Observer Study– Late Night with Jimmy Fallon or 10! Show
• Interviews– Gavin Purcell
• Content Analysis
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Timetable
• Late Night Programming• Lifestyle and
Entertainment Shows• How viewers use
technology with television
Contribution to Knowledge
• Winter Term• Content Analysis• Informationnal Interviews
• Spring Term• Participant-Observer
Study• Interviews
• Summer Term• Formulate and Test Ideas• Write Thesis
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Questions?