S - PARADIGMwww.sparadigm.in

CSR & Reputation Services

D. Media Relations

Develop comprehensive annual media strategy

Develop media docket - company & spokesperson profile, press release, logos,

pictures with e-kit uploaded on website

Media interac�ons - press conference, exclusive interac�ons

Factory visits & FAM trips

Support services - News Tracking | Venue Branding etc

E. Events

Iden�fy sector-specific events for par�cipa�on as delegates or speaker

Partnering with events, industry trade bodies to gain mindshare with brand

visibility

Develop company policy for suppor�ng events that comply with brand strategy

Ins�tu�onal Memberships

Secretary - IMCI, Ins�tute of Management Consultants of India -

Hyderabad Chapter

Individual Member - All India Management Associa�on, AIMA

Member of Asian Media Informa�on and Communica�on Center

AMIC, Singapore

Member - PRSI & PRCI and Adver�sing Club of Hyderabad

Presented research papers at Global AMIC conference in Kuala

Lumpur & Indonesia

103, J M Apartments, Opp. G. Pulla Reddy Sweets

Somajiguda, Hyderabad - 500016

HP: +91.99490.93501, Mail: shankar@sparadigm.in

@chelluri shankar.chelluri

URL: www.sparadigm.in

Clients:

We work on Annual Retainer & Project basis to serve following clients:

a. East Coast Energy, Athena Chha�sgarh: Servicing their communica�on needs

since August 2010 - Advice & Implement CSR Strategy, Newsle�er, Media

Rela�on & Website etc.

b. Kenes Exhibi�ons: Handled Defence & Aerosupply 2014 and Agritex 2015 -

Design & execute promo�on campaign in Print, TV, Online, Radio & Media

c. ISN Inc.: Working on American Educa�on Expo since 2013 by designing

promo�onal campaign in Hyderabad, New Delhi, Chennai & Ahmedabad with

Print, Radio, Event Promo�on, Social Media, TV and Media Rela�ons

d. Trimex Sands: Advising client in development & implementa�on of CSR Policy &

Strategy - working on their annual CSR Report

e. Axis Clinicals: Support their Marke�ng Communica�ons by developing website,

brochure & marke�ng collaterals and Clinical Trials Advocacy program

f. Raju Vegesna Founda�on: Support implementa�on of CSR strategy to develop

annual report and website with regular updates

g. Trident Chemphar: Marke�ng collaterals, developed content & design website

h. AtumIT: Support website design & content

Others: Triangle Football, Pa�l Rail Infrastructure Ltd, Maruthi Corpora�on Ltd,

Exleaz Consul�ng, Golf Buddies, Mining Engineers Associa�on of India, SLN Terminus,

Microfinance Ins�tu�ons Network, GenY Medium, Vishwa Infrastructure among

others.

CustomerAudience you’re trying to influence

Who

Company Product, culture perception What

Competitors How do you differentiate Why

Culture Emotional Connection How/When

CONT

EXT

STOR

Y TE

LLIN

G

Mechanics of Story Telling: We help clients by developing a strategic communica�on framework that aligns with organiza�on business plan. This framework helps client handle CSR & Stakeholder Engagement, Marke�ng & Internal Communica�ons, Crisis Communica�ons, Media Rela�ons and Events. Our aim is to help companies conduct their business in a transparent and ethical manner that engages and impacts society posi�vely.

A typical communica�on consul�ng mandate would entail development of the

following ver�cals:

A. Corporate Social Responsibility

Develop CSR Policy

CSR Project Design

Need Analysis

Social Impact Assessment

Develop & design CSR reports

B. Marketing & Internal Communications:

Corporate | Brand Films - concept, design, theme & script

Radio Spots - script, jingle & media plan

Collaterals (brochures|flyers): concept,

design, content & prin�ng

Website or web portal - design, theme,

wireframe, SEO, Payment Gateway,

Content Management Suite, Digital

Publishing, Website Analy�cs etc

Digital support on website | portal

with Social Media like FB, LI, Twi�er

etc

Newsle�er, intra-net content for keeping

staff engaged

C. Crisis Communications

Develop crisis communica�on manual

Define messaging pla�orm to be used

during crisis situa�on

Iden�fy senior company

spokesperson for media interac�on

Iden�fy media and work with them

during crisis

Recommend stakeholders engagement

with different programs

Media training to operate in crisis situa�on

PeopleCorporate Social

Responsibility (CSR)

ProfitGeneration ofsustainable

business results

PlanetEnvironmental protection andconservation

S PARADIGM CONSULTANTS is a CSR and Reputa�on Advisory firm that helps companies in brand building and communicate be�er with stakeholders. We help companies in leveraging the Art of Story Telling to engage & communicate with their internal and external audiences. Story Telling is a brand building tool that needs �me and investment - akin to running a Marathon!!

Story Telling can take the form of Annual Reports, Corporate Film, Website, Media Interviews, Brochures, Newsle�ers, Recruitment Adver�sing, CSR Reports etc. The story can be told across pla�orms that include tradi�onal mediums like Print | TV | Radio or new age like Social Media, Online Mediums like Facebook | Twi�er | You Tube | LinkedIn | Blogs etc. We help Write & Market your story to different audiences across pla�orms.

Shankar Chelluri is a consummate prac��oner of Story Telling with 22 years of professional experience panning News Repor�ng & Public Rela�ons and follows KISS (Keep it Simple Stupid) strategy. Working as a Business Reporter in New Indian Express, Deccan Chronicle & Times of India for 8 years made Story Telling easier. While working in Vaishnavi Corporate Communica�ons P. Ltd., a leading na�onal PR agency as

Regional Director – South, that handled mandate for 90 Tata Group companies in IT, Telecom, Steel, Chemicals, Hotels and others like Sun Microsystems, Exide Ba�eries, ITC Foods et. for 5 years: gave him breadth of rich experience managing diverse organiza�ons & working cultures and their approach to communica�on. Managing Reputa�on as GM - Corporate Communica�ons for India's first PPP Airport - GMR Hyderabad Interna�onal Airport for 3 years improved his ability to help clients look at the larger picture while s�ll having eye for detail. This was done with help of CSR & Stakeholder Engagement, Marke�ng & Internal Communica�ons, Crisis Communica�ons, Media Rela�ons and Events for Brand Building and Managing Reputa�on.

Presently, an independent Management Consultant since May 2010; Shankar Chelluri is doing the above with special emphasis on Corporate Social Responsibility & Reputa�on Management - helping companies evolve to do business in a Responsible, Ethical, Transparent manner leaving a posi�ve impact on society

About Founder

EAST COAST ENERGY PVT LTD