SOCIAL MEDIA WORKSHOPSTARTUPBOOTCAMP:

Why social media?Build brand awareness

Drive user acquisition

Engage with the community

Respond to questions and complaints

Attract investors and funding

Your Social Media Journey.

Social ListeningSocial PublishingSocial EngagementSocial Analytics

Social ListeningUnderstand your audience

Identify key influencers and advocates

Monitor your key competitors

Discover the latest in your industry

Be Inspired to innovate and improve

Listen first. Listen more.

Social Media PublishingDevelop content themes for your start-up

Curate and create timely, informative content

Ensure consistency and relevance

Generate an approved content calendar

Automate your publishing process

Tell a story.Tug at heart strings.

Social Media EngagementSpeak with curiosity and genuine interest

Respond in a timely manner

Develop a relationship with your audience

Align with the tone of your brand

Have a conversation. Build a relationship.

Social Media AnalyticsMeasure your social media activities

Analyse performance across social channels

Interpret and draw out actionable insights

Optimise social, content, engagement strategies

Measure. Learn. Optimise. Repeat.

@yeoa@misteryeo

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