CONNECTING BUYERS & SELLERS FOR 28 YEaRS.

FINE FOOD AUSTRALIA 10 –13 SEPTEMBER 2012MELBOURNE CONVENTION & EXHIBITION CENTRE

www.finefoodaustralia.com.au

2012 ThE

BUSINESS OF FOOd.

Visitor Statistics

whO vISITS FINE FOOd aUSTRaLIa?Approximately 24,000* buyers attend Fine Food Australia each year. Here are some highlights from the 2011 event captured by our visitor research:

Job Function Nature of BusinessSectors

$98K generated on average in leads as a result of exhibiting at Fine Food Australia.

$77 million worth of business written over four days.

90% of visitors said they were likely or highly likely to purchase products seen at Fine Food Australia.*22,976 trade visitors (CAB audit) in 2011

Director/Owner/General Manager

Executive Chef/Head ChefCook/Chef

Baker/Patisserie

Sales/Marketing

Barperson/Waiter

Student/Trainee

Food Technologist

Other

Consultant

Association/Government/Media

Bakery/Patisserie

Butcher

Café

Caterer

Club/Bar/Venue

ConsultancyConvenience Store

Deli/Gourmet StoreEducational Facility/Canteen

Fast Food/Quick Service Food Broker

Food Safety & Handling

Food Service Distributor Healthcare/Aged Care

Hotel/Motel/Accommodation Importer/Exporter

Independent Food Store (Specialist Food Store)

Independent Takeaway

Manufacturer

Pizzeria

Restaurant

Specialist Distributor

Supermarket

Wholesaler

Other

Retail

Import/Export

Foodservice/Hospitality

TakE YOUR ShaRE OF mORE ThaN $77 mILLION wORTh OF SaLES LEadS.The Right BuyersWith 28 years experience in the Australian marketplace, we know what it takes to attract the kind of dedicated trade audience you want to meet. We invest in a highly targeted, comprehensive promotional campaign that includes:

TicketsOver 200,000 tickets are distributed via direct mail and via third parties such as key industry associations and media partners.

EmailAn extensive email campaign includes an initial registration drive to over 200,000 recipients, regular email updates, registration reminders, during-show updates and reminders of special events.

Press AdvertisingHighly targeted advertisements are placed in mainstream newspapers leading up to and during the event, to reach out to a wide audience.

NewsletterA Food Industry newsletter is sent bi-monthly to over 42,000 subscribers to keep them abreast of the latest industry and show news.

Online MarketingA variety of segment-specific banner ads, buttons and breakout tiles are placed on a selection of widely browsed industry websites.

VIP Programme An exclusive VIP Buyers programme targets the top buyers in the country. They are contacted personally and sent VIP badges for easy entry to the show.

Partner MagazinesThrough partnership with some of the industry’s top trade publications, we are able to secure comprehensive show previews, “new products” editorial and premium advertising leading up to the event.

visitor Statistics

Association/Government/Media

Bakery/Patisserie

Butcher

Café

Caterer

Club/Bar/Venue

ConsultancyConvenience Store

Deli/Gourmet StoreEducational Facility/Canteen

Fast Food/Quick Service Food Broker

Food Safety & Handling

Food Service Distributor Healthcare/Aged Care

Hotel/Motel/Accommodation Importer/Exporter

Independent Food Store (Specialist Food Store)

Independent Takeaway

Manufacturer

Pizzeria

Restaurant

Specialist Distributor

Supermarket

Wholesaler

Other

International BuyersFine Food Australia is the expo to place your business in front of the right international buyer. Australia has a worldwide reputation for producing high-quality premium food. With Australian exports increasing every year, so too have our international visitors – more than 754 from 38 countries.

Austrade recognises the importance of Fine Food Australia as a significant driver of export sales and consistently bring more than 200 buyers to the show. These buying missions come from Singapore, Thailand, Indonesia, Philippines, Malaysia, Papua New Guinea, Fiji, China, Hong Kong, Japan, India, United Arab Emirates and Vietnam.

Email

Magazine AdvertisingTicket

Direct Mail

Foodservice/hospitality Retail

Bakery Import/Export

are you looking to target Foodservice and hospitality?More than 15,000 visitors to Fine Food Australia come from the foodservice and hospitality sector. This is the largest segment of our visitor base. Visitors from this segment range from Restaurants, Cafés, Fast Food, Pubs, Clubs, Bars, Hotels, Motels, Caterers, Venues, Health Care/Aged Care, Importers/Exporters and Wholesalers/Distributors.

A quick cross section of the key foodservice and hospitality visitors to Fine Food Australia 2011 reveals the quality of lead you can expect at the 2012 show:

are you looking to target the Retail market?Put your company in front of more than 2,400 key decision makers from the Retail sector who are looking to buy. With representatives from the Bakery, Supermarket, Convenience, Deli/Gourmet and Liquor segments, this is the perfect opportunity to improve your brand’s profile in an ever-changing marketplace.

Your products and equipment will be seen by some of the industry’s biggest names as discovered at the 2011 event:

"Fine Food was a fantastic exposure point for our new business and also a great opportunity to meet current customers and be introduced to many more."

Michael Dlask, Salumi Australia

"It is indeed a very well organised event. Good place to showcase all your products and have more product awareness. It is an ideal platform to launch new products. Totally worth the money, but you need to follow up on the clients you meet. Very good interaction and sharing with other countries for export and import. It is a positive way of promoting your company and brands to get more sales and volumes."

Merryl David, Packaging Professionals

Convenience

Bakery

Supermarket

Food Safety & Handling

ButcherIndependent Food Store

Deli/GourmetStore

Hotel/MotelAccommodation

Pizzeria

Independent Takeaway

Education Facility/Canteen

Healthcare/Aged Care

Fast Food

Club/Bar/VenueRestaurant

Caterer

Café

Bakery Products

Bakery Equipment

Retail Business Snapshot

Foodservice/Hospitality Business Snapshot

Bakery Snapshot Visitor Interest

whO IS YOUR maRkET?Stay ahead of your competitors by placing your products in front of thousands of key buyers from the food and drink industry.

• Qantas

• Novotel

• Sodexo

• McDonalds

• Sofitel

• ANZ Stadium

• Mirvac Hotels & Resorts

• Delaware North

• Coles Myer Group

• IGA

• 7-Eleven

• David Jones

• Brumbies

• Bread Top

• Muffin Break

• Hard Rock Café

• Foodworks

• Peter Rowland Catering

• The Sebel

• Accor

• Hungry Jacks

• Hilton

• Royal Australian Navy

• National Australia Bank

• Ferguson Plarre Bakehouses

• Metcash

• Woolworths

• Bakers Delight

• Aldi Stores

• Costco Wholesale Australia

• Ikea

• Starbucks

• Gloria Jeans

PLUS more than 2,000 restaurants were represented.

Foodservice/hospitality Retail

Bakery Import/Export

are you looking to target Bakery?Bakery at Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting-edge solutions for their retail or foodservice business. It is the perfect platform for companies to showcase the latest technologies, equipment and new product introductions to more than 6,582 visitors actively seeking bakery products and over 3,821 visitors looking for bakery equipment.

are you looking to target the Import or Export market?Fine Food Australia has become a must-attend event for many international buyers. Each year the number of import and export sales generated at the show has grown. 754 buyers from 38 countries, including 202 as part of the official missions hosted by Austrade, visited Fine Food Australia 2011. If previous years are any indication, more than $40 million in export orders are expected to be generated over the next 12 months as a direct result of participating in Fine Food Australia.

International Buyers

TESTImONIaLSFine Food Australia has 28 years of strong experience and we’ve had some amazing company along the way. This is what some of our exhibitors have had to say about their involvement in Fine Food.

• Austria

• Brazil

• Chile

• China

• Cyprus

• Denmark

• Fiji

• France

• Germany

• Greece

• Hong Kong

• India

• Indonesia

• Italy

• Japan

• Malaysia

• Mauritius

• Nepal

• Netherlands

• New Caledonia

• New Zealand

• North Korea

• Pakistan

• Papua New Guinea

• Philippines

• Singapore

• South Africa

• Spain

• Sri Lanka

• Sweden

• Taiwan

• Thailand

• United Arab Emirates

• United Kingdom

• United States

• Vanuatu

• Vietnam

• Approximately 1,000 Exhibitors

• Approximately 24,000 Visitors

• Australian Culinary Challenge

• The Butchers Cup

• Bakeskills

• Official Great Aussie Pie Competition

• AusTAFE Culinary Trophy

• Barista Cup

• Les Toques Blanches Master Classes

• New Product Showcase

• Live Bakery

ShOw aTTRaCTIONS

"Fine Food allows us to reach 40 days worth of sales calls in just four! The cost of being involved pays for itself."

Johanna O’Connell, Omega Seafood

"The most compelling show. Everyone in the food industry should attend."

Noel Josephson, Ceres Organics Australia Pty Ltd.

"The quality of contacts we made exceeded all our expectations."

Terrence Rattray, Yum Tasmania Gourmet Potatoes

Packages and Rates

Space OnlyBare floor space, ideal for larger exhibitors who wish to build their own stand. A$470 per square metre plus GST.

Shell SchemeSpace plus walls, carpet, spotlights and fascia with company name. A$530 per square metre plus GST.

Furniture PackagesYou can order your own furniture or take one of the easy walk-on packages for an extra A$62 per square metre plus GST.

The above rates include: Exhibitor manual, trade deal in the show catalogue, website listing with 50 word profile and product index, visitor tickets for marketing, opportunities for pre-show PR, floor cleaning and cocktail function.

Marketing OpportunitiesTo enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Contact a member of the Fine Food Australia team to discuss your options on +61 3 9261 4500.

"Fine Food is pretty much a set and forget show with regards to organisation. It is a very professionally run expo and we hope to be there for many years to come."

Mike Baker, Baker Refrigeration

BOOk NOw!CONTaCT ThE FINE FOOd TEam TOdaY TO SECURE a pRImE pOSITION.

"The Fine Food Expo is an excellent way to promote your company and products to those throughout the food industry. We’ve already seen excellent results!"

Rick Florence, The Better Beverage Company

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8

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DRINKS WORLDA full range of hot andcold beverages

CONFECTIONERY WORLDConfectionery and snacks for theretail and foodservice markets

GLUTEN FREEThe latest in gluten-free products

RETAIL EQUIPMENTCash systems, POS systems,scanners, software and more

MEAT & SEAFOOD WORLDFresh and processed productsfor the chef and supermarket

HOSPITALITY EQUIPMENTHospitality equipment, furniture, interiors, guest amenities, POS systems and more

BAKERY WORLDA full range of equipment,ingredients and finished product

CATERING EQUIPMENTThe latest in equipment for thefoodservice industry

PACKAGING WORLDCutting-edge ideas and packaging solutions for the foodservice industry

GOURMET FOODA zone dedicated to high-endgourmet products

NATURAL PRODUCTSA hot new section for naturaland organic products

DAIRY WORLDDairy products includingmilk, cheese, dips and drinks

GENERAL FOOD

FLAVOURS OF THE WORLDInternational food for retail and foodservice markets

NEW PRODUCT SHOWCASE

packages and Rates

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8

1

3

7

24

5

DRINKS WORLDA full range of hot andcold beverages

CONFECTIONERY WORLDConfectionery and snacks for theretail and foodservice markets

GLUTEN FREEThe latest in gluten-free products

RETAIL EQUIPMENTCash systems, POS systems,scanners, software and more

MEAT & SEAFOOD WORLDFresh and processed productsfor the chef and supermarket

HOSPITALITY EQUIPMENTHospitality equipment, furniture, interiors, guest amenities, POS systems and more

BAKERY WORLDA full range of equipment,ingredients and finished product

CATERING EQUIPMENTThe latest in equipment for thefoodservice industry

PACKAGING WORLDCutting-edge ideas and packaging solutions for the foodservice industry

GOURMET FOODA zone dedicated to high-endgourmet products

NATURAL PRODUCTSA hot new section for naturaland organic products

DAIRY WORLDDairy products includingmilk, cheese, dips and drinks

GENERAL FOOD

FLAVOURS OF THE WORLDInternational food for retail and foodservice markets

NEW PRODUCT SHOWCASE

Australian Culinary Challenge

Barista Cup

The Butcher's Cup

Static Display

Les Toques Blanches Master Classes

Bakeskills

Official Great Aussie Pie Compeititon

Live Bakery

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10 – 13 September 2012melbourne Convention & Exhibition Centre

Opening hoursMonday 10am – 5pm

Tuesday 10am – 8pm

Wednesday 10am – 5pm

Thursday 10am – 5pm

meet the Fine Food TeamExhibition Manager: Minnie ConstanExhibition Coordinator: Alice BerginExhibition Sales Manager: Nicky AsserafExhibition Sales Executives: Peter Higgins, Sarah Williams Marketing Executive: Adrian ClarkTelephone: +61 3 9261 4500

Sister EventsFine Food Western Australia • Fine Food Queensland Fine Food New Zealand • Fine Food India • Foodpro Good Food & Wine Show • Lunch!

Supported by

Recognised as a global event by the Union des Foires Internationales

A Member of the Exhibition & Event Association of Australasia

Fine Food Australia 2012 is brought to you by Diversified Exhibitions Australia, one of Australia’s top exhibition companies. © Copyright Diversified Exhibitions Australia. All rights reserved.

424 St Kilda Road, Melbourne VIC 3004 AustraliaTelephone: +61 3 9261 4500Email: finefood@divexhibitions.com.au

www.finefoodaustralia.com.au

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