finding the image, story or video you need by aggregating content
TRANSCRIPT
Finding the story, image or video you need
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Submit questions throughout on the right hand side in the chat box
Resources and presentation will be in Dropbox
Check out the hashtag #NPRKnight on Twitter
Housekeeping
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The importance of headlines Writing for the web Your daily workflow Visual Storytelling
Previously, on #NPRKnight training…
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This week, on #NPRKnight training…
I. What are we talking about again?
• What is aggregation?• When should we aggregate?
II. Making aggregation visual:
• When should we add photos?• When should we add videos?
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What is aggregation?
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A fancy word for using your resources wisely
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Anatomy of an aggregated post
Source is NAMED
Source is LINKED TO
Quoted TEXT LOOKS DIFFERENT (blocked text, colored, italics)
Use no more than 200 WORDS, if relevant - more likely a paragraph or a sentence.
Keep the TEXT TOGETHER (as it appeared in the original story)
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Five Reasons to Aggregate?
It has local relevance – your audience is interested
You can add context to the story Someone else is doing an excellent job covering
a story You don’t have reporters or resources on the
scene You discover a story from another source
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What is the best way to represent my story?
Think of the visuals from the beginning of your reporting
What are my resources?
When should I look for photos?
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What are my resources?
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One tactic: Creative Commons
Creative Commons, by Karin Dalziel (CC BY)
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1. "Attribution" license – symbolized as “BY”
2. “Non-Commercial" license – symbolized as “NC”
3. “No Derivatives” – symbolized as “ND”
4. “ShareAlike” – symbolized as “SA”
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NPR uses this:
"Attribution" license – symbolized as “BY” • You must attribute the photo to the source
“Non-Commercial" license – symbolized as “NC”
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Other:
“No Derivatives” – symbolized as “ND”
Means that you can’t crop a photo or edit it
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Other:
“ShareAlike” – symbolized as “SA”
Means you license your new creation under the same Creative Commons ShareAlike license.
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Four Questions to Ask Before Using a Photo
Which image best conveys the important elements of the story?
What is the editorial relevance of each frame?
What aspects of the image best convey the story to the reader?
Will the caption add editorial relevance to the image, not justify the use of the image?
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http://search.creativecommons.org/
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VIDEO
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When is it worth using videos?
When you want to add a dynamic element to a story
When text, images and audio aren’t enough
When the clip provides a sense of place for the story When news is happening quickly and you need to save time/space on describing something (don’t say, SHOW it)
It has local relevance – your audience is interested
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How to find videos
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How to find videos
Often the video your story needs is already out there. So here are some ways to use YouTube, Vimeo and other video services to work for your site.
Jim Hill from KUNC offers his tips for finding videos with minimal effort
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1. Subscribe to a search query in RSS on YouTube
http://www.youtube.com/rss/search/QUERY.rss
You can refine your search by separating queries with a comma. EXAMPLE: you can search for Boulder, Colorado
You can also change the order by changing “relevance” to “published” or “view count.”
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2. Subscribe to a tag query in RSS on YouTube
EXAMPLE: I want to subscribe to any video tagged “Denver” or “Craft Beer” or “Flying Squirrel”
Tip: replace spaces with a dash < – > in your query
http://www.youtube.com/rss/search/denver-craftbeer-flyingsquirrel.rss
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3. Play with YouTube News and Google News
How do they know where you are? Trust us, Google knows everything.
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4. Learn to make search filters work for you
Search for only ‘recently uploaded’ videos
Search for an exact match only: “<query>”
Search for only HD videos
Force a search to include a second query: <query1> + <query2>
Force a search to OMIT a second query: <query1> - <query2>
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5. Don’t forget Vimeo!
it’s a great place to find more arts & culture driven content, less news
a. Browse CATEGORIES http://vimeo.com/categories b. Browse GROUPS http://vimeo.com/groups c. Browse CHANNELS http://vimeo.com/channels
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5. But be sure you can use the videos you find
Is there an embed code or a link?
Check for Creative Commons license
Give credit
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When do you make video its own story?
Consider two things:
1. Impact of the clip
2. Your own editorial judgment.
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Impact of the clip
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Editorial Judgment—It’s still all about the impact
Start with this question: Would this be of interest to your audience or further your own reporting on a subject?
For video only: Give a brief reason in text for why your audience should click play.
Treat it like social sharing: here it is and here’s the reason to watch.
Video-only posts live or die based on your headline and visual.
Give it the watch test: If you’re watching over and over or sharing it in the office, it’s good enough to go online.
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Aggregation: Bringing it all home
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Aggregation: Bringing it all home
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Aggregation: Bringing it all home
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Aggregation: Bringing it all home
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Seattle $1.1 billion short of funding pensions
And, of course, strong headlines!
Video: Haunting time-lapse of Seattle without people
Video: How police confronted the Café Racer killer
And The Drunkest City In America Goes To…Boston!
LAPD manhunt rumor control: Drones, sightings and what's actually true (updated)
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Questions?
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Assignment:
Write a short aggegrated post, using any combination of photo, video, and stories from another sources. Don’t forget the headline!
Email to [email protected] with your station call letters in the email subject line