Finding the hidden treasures in Social Shares

Submitted by : Jodie Baldwin

Introduction

● Making the content go viral is the dream of every marketer.

● The very first step of making the content go viral is to make the content shareable so that it can be shared across the web.

● Till date, social sharing is the most suited way to make a reach to worldwide audience.

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Importance of social shares

● As per recent study, social share lead to increase in sales by 9.5%.

● When a content is shared online, it gets exposure to wide audience thus it is an effective way of free advertising.

● When a reader shares your content, it also benefits with new traffic on your website.

● Social Sharing also improves the chances of purchasing your product.

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Key to maximize social shares

1. Ease the process of sharing :

● To get maximum shares, making the sharing process easy and quick is a must.

● To that end, always include social sharing widgets on several places of site.

● With these widgets, users can share your content within their social network by just one click.

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2. Location of social sharing buttons :

● Location of social sharing buttons directly affects the social shares.

● Make sure to places social sharing buttons to the places easy to locate.

● The best approach is to add these widgets is either near product image or below “Add to cart” option.

Key to maximize social shares

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Key to maximize social shares

3. Selection of preferred social media networks :

● Making the page messy with all the social networks is not at all a wise choice.

● Understand the audience preference and add only those social media networks which meets audience preference

● Facebook, Twitter and Google+ are the three big players here and the rest can be selected as per audience preferences.

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Key to maximize social shares

4. Make sharing mobile friendly :

● As per MarketingLand study, sharing via mobile devices have increased by more than 30% during 2014.

● These stats clearly narrate the importance of mobile optimization.

● So to make sharing process via mobile hassle-free, always include mobile friendly social sharing buttons.

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Key to maximize social shares

5. Post Interesting content :

● To get maximum shares, the prime tip is to create share worthy content.

● Nobody likes to read or share boring duplicate content.

● So keep the content unique and add images, videos, gifs, emotions to make it look interesting.

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Conclusion

Implementing these five tips will give a boost to social shares. As they say, people only share good stories which are well told, so keep posting interesting content and add social sharing buttons to get the best out of it.

Article source : http://blog.loginradius.com/2014/09/turn-social-shares-hard-cash/

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Thank-you