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FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT BEHIND!”

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Page 1: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT BEHIND!”

Page 2: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

"In order for any business to succeed, it must first become a system so that the business functions exactly the same way every time down to the last detail.”

-Rick Harshaw, CEO, Y2marketing Inc.

Page 3: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

WHAT IS A SYSTEM?A system is a set of interacting or interdependent

components forming an integrated whole.

Page 4: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

“Systems are not sexy - but they really DO drive everything we do!”

-Carrie Wilkerson, The Barefoot Executive

Page 5: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

“Top performers set their goals to behaviors and processes rather than outcomes.”

-Joseph Grenny, Author: Influencer

Page 6: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

Real Estate Investor Daily Success Worksheet

Activity PointsDaily

Targets Personal Development ActionsTotal

PointsReview Goals 1 1 2Self-Training 1 1 2 3 4 5

Sub Total

Activity Promotion ActionsTotal

PointsDirect Mail .02 Set 1 = Set 2 = Set 3 =Advertisements 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20New Contact 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Dials/Door Knocks 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 4041 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 6061 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 8081 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

Voice Mail Drops 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Sub Total

Activity Communication ActionsTotal

PointsConnections/Incoming Message 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Appointments Set 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Appointments Run 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Property Analyzed 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Offer Presented 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Offer Accepted/Escrow Opened 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Escrow Closed 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Sub TotalDaily Total

Page 7: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

WHAT ARE YOUR BIGGEST CHALLENGES?

Page 8: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

3 ESSENTIAL SYSTEMS1. LEAD GENERATION 2. LEAD CONTACT 3. LEAD OFFERS

4. PROPERTY MARKETING 5. AUTOMATION 6. DELEGATION

Page 9: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

“If you need a process and you don’t install it, you pay for it without getting it.”

-Ken Stork, Association of Manufacturing Excellence

Page 10: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

TRIPPING OVER DOLLARS TO PICK UP A DIME

Page 11: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

The quality of your leads is in the

consistent quantity of your leads!

SYSTEM #1

LEAD GENERATION

Page 12: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

DEFINE YOUR LEAD1. AREA (Convenience, Cash Buyers, Rental Demand) 2. TARGET PROPERTY (Type, Bed/Bath, Price Point) 3. MINIMUM DEAL STANDARDS (Cash, Cash Flow)

SYSTEM #1

Page 13: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

MOTIVATED LEADS/SELLERS1. HAS THE ABILITY TO SELL

2. NEEDS TO SELL (Has a deadline) 3. WHAT CAUSES MOTIVATION?

“Distress”

financial, personal, property

SYSTEM #1

Page 14: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

FIND YOUR LEADS1. DIRECT MAIL 2. INTERNET 3. ROADSIDE SIGNS 4. NEIGHBORHOOD CANVASSING 5. NETWORKING/REIA MEETINGS 6. DOOR KNOCKING/COLD CALLING

SYSTEM #1

Page 15: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

FIND YOUR LEADS

SYSTEM #1

1. DIRECT MAIL - AUTOMATE - EPICMARKETINGCENTER.COM2. NEED A PLAN

Page 16: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

LEAD GENERATION SYSTEMS

SYSTEM #1

1. DIRECT MAIL 2. INTERNET 3. ROADSIDE SIGNS 4. NEIGHBORHOOD CANVASSING 5. NETWORKING/REIA MEETINGS 6. DOOR KNOCKING/COLD CALLING

Page 17: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

WHAT WAS YOUR BIGGEST TAKEAWAY?

SYSTEM #1

Page 18: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

BREAK

Page 19: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

LEAD CONTACT

SYSTEM #2

Page 20: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

LEAD CONTACT1.Call Capture Phone Number 2.Pick Up the Phone and Dial 3.Sort Suspects from Prospects

Every Leads Get Calle

d!SYSTEM #2

Page 21: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

CALL CAPTURE SYSTEMSBetterVoice.com

CallRail.com FreedomVoice.com

Vumber.com kall8.com

and many more…

SYSTEM #2

Page 22: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

PICK UP THE PHONE AND DIAL

the fortune is in the follow up!

SYSTEM #2

Page 23: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

FOLLOW UP48% of sales people never follow up with a prospect 25% of sales people make a second contact and stop 12% of sales people make more than three contacts

2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth contact 80% of sales are made on the fifth to twelfth contact

Page 24: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

SORT SUSPECTS FROM THE PROSPECTS1.Tell me about your situation… (Listen until it hurts) 2.What would you like to have happen? 3.If I could make that happen, when would you be ready to sell?

SYSTEM #2

Page 25: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

FOLLOW UP SYSTEM1.Send Offer 2.Follow-up Phone Call 3.Voice Broadcast (SlyBroadcast.com) 4.Text Broadcast (CallFire.com) 5.Email Broadcast (MailChimp.com) 6.More Mail… Diversify Mailing Pieces

SYSTEM #2

monthly

monthly

monthly

monthly

Page 26: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

WHAT WAS YOUR BIGGEST TAKEAWAY?

SYSTEM #2

Page 27: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

BREAK

Page 28: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

MAKING OFFERSQUICK N’ DIRTY HOUSE ANALYSIS

EPIC PRO ACADEMY - 3 OPTION LETTER OF INTENT IN-PERSON, MAIL & EMAIL

GET MORE ACCEPTED

Everybody Gets an offer!

SYSTEM #3

Page 29: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

WHAT WAS YOUR BIGGEST TAKEAWAY?

Page 30: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

BREAK

Page 31: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

PROPERTY MARKETINGOnce you have a property under contract, this becomes your TOP PRIORITY!

SYSTEM #4*

*MUST have Systems 1-3 in place first, or this system is a waste!

Page 32: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

EpicRealEstate.com.(213).58770084.

PROPERTY MARKETING CHECKLIST

1) ________ Get Keys/Secure Property

2) ________ Take Photos/Video

3) ________ Determine Price

4) ________ Write Property Description

5) ________ Create Headline x15

6) ________ Email/Text Buyers’ List

7) ________ Post Ads to Craigslist.org

8) ________ Post Ads to Backpage.com

9) ________ Post Property at Postlets.com

10) ________ Post Ad to Facebook.com

11) ________ Post Video to Facebook.com and YouTube.com

12) ________ Post “For Sale” Signs at Property

13) ________ Create Property Flier

14) ________ Send Direct Mail to “Targeted” Cash Buyers’ List

15) ________ Attend REI Meetings to Announce Deal

Page 33: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

WHAT WAS YOUR BIGGEST TAKEAWAY?

SYSTEM #4*

Page 34: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

"Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”

-Michael Gerber, The E-Myth

Page 35: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

EPIC SYSTEM

VA #1 VA #2

SORTSHOUSE

ANALYSIS

SUSPECTOFFERS

VA #3

PROSPECTOFFERS

DAVID

PROPERTY/BUYERMARKETING

MIGUEL

SELLERMARKETING

Page 36: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

AUTOMATIONJOHN WHITFIELD

Page 37: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

OUTSOURCINGROBERT NICKELL

Page 38: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

RESOURCESDaily Success Report - DailySuccessReport.com Marketing Plan Builder - MarketingPlanAndBudgetBuilder.com Direct Mail House - EpicMarketingCenter.com 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - [email protected] Pre-trained Virtual Assistants - VAs4RealEstate.com

Page 39: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

“If you need a process and you don’t install it, you pay for it without getting it.”

-Ken Stork, Association of Manufacturing Excellence

Business Funding - EpicFastFunding.com

Page 40: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

OVERWHELMED?1. LEAD GENERATION 2. LEAD CONTACT 3. LEAD OFFERS

Page 41: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

OVERWHELMED?EPIC SOLUTIONS

EpicWealthFund.com

(Accredited Investors Only, 60/40 Split, 9% Preferred Return)

CashFlowSavvy.com (Found, Fixed, Tenanted & Funded - Turnkey Cash Flowing Investment)

EpicCyberSpecial.com - Sunday 1/17 @ Midnight(Last Chance for Lifetime Platinum Membership)

Page 42: FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT … · 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - j@focalogical.com

EpicWealthFund.com

(Accredited Investors Only, 60/40 Split, 9% Preferred Return)

CashFlowSavvy.com (Found, Fixed, Tenanted & Funded - Turnkey Cash Flowing Investment)

EpicCyberSpecial.com - Sunday 1/17 @ Midnight(Last Chance for Lifetime Platinum Membership)

WHAT WAS YOUR BIGGEST TAKEAWAY?