finding deeply discounted propeties “no lead left … · 15 point marketing checklist -...
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FINDING DEEPLY DISCOUNTED PROPETIES “NO LEAD LEFT BEHIND!”
"In order for any business to succeed, it must first become a system so that the business functions exactly the same way every time down to the last detail.”
-Rick Harshaw, CEO, Y2marketing Inc.
WHAT IS A SYSTEM?A system is a set of interacting or interdependent
components forming an integrated whole.
“Systems are not sexy - but they really DO drive everything we do!”
-Carrie Wilkerson, The Barefoot Executive
“Top performers set their goals to behaviors and processes rather than outcomes.”
-Joseph Grenny, Author: Influencer
Real Estate Investor Daily Success Worksheet
Activity PointsDaily
Targets Personal Development ActionsTotal
PointsReview Goals 1 1 2Self-Training 1 1 2 3 4 5
Sub Total
Activity Promotion ActionsTotal
PointsDirect Mail .02 Set 1 = Set 2 = Set 3 =Advertisements 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20New Contact 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Dials/Door Knocks 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 4041 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 6061 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 8081 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
Voice Mail Drops 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Sub Total
Activity Communication ActionsTotal
PointsConnections/Incoming Message 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Appointments Set 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Appointments Run 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Property Analyzed 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Offer Presented 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Offer Accepted/Escrow Opened 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20Escrow Closed 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Sub TotalDaily Total
WHAT ARE YOUR BIGGEST CHALLENGES?
3 ESSENTIAL SYSTEMS1. LEAD GENERATION 2. LEAD CONTACT 3. LEAD OFFERS
4. PROPERTY MARKETING 5. AUTOMATION 6. DELEGATION
“If you need a process and you don’t install it, you pay for it without getting it.”
-Ken Stork, Association of Manufacturing Excellence
TRIPPING OVER DOLLARS TO PICK UP A DIME
The quality of your leads is in the
consistent quantity of your leads!
SYSTEM #1
LEAD GENERATION
DEFINE YOUR LEAD1. AREA (Convenience, Cash Buyers, Rental Demand) 2. TARGET PROPERTY (Type, Bed/Bath, Price Point) 3. MINIMUM DEAL STANDARDS (Cash, Cash Flow)
SYSTEM #1
MOTIVATED LEADS/SELLERS1. HAS THE ABILITY TO SELL
2. NEEDS TO SELL (Has a deadline) 3. WHAT CAUSES MOTIVATION?
“Distress”
financial, personal, property
SYSTEM #1
FIND YOUR LEADS1. DIRECT MAIL 2. INTERNET 3. ROADSIDE SIGNS 4. NEIGHBORHOOD CANVASSING 5. NETWORKING/REIA MEETINGS 6. DOOR KNOCKING/COLD CALLING
SYSTEM #1
FIND YOUR LEADS
SYSTEM #1
1. DIRECT MAIL - AUTOMATE - EPICMARKETINGCENTER.COM2. NEED A PLAN
LEAD GENERATION SYSTEMS
SYSTEM #1
1. DIRECT MAIL 2. INTERNET 3. ROADSIDE SIGNS 4. NEIGHBORHOOD CANVASSING 5. NETWORKING/REIA MEETINGS 6. DOOR KNOCKING/COLD CALLING
WHAT WAS YOUR BIGGEST TAKEAWAY?
SYSTEM #1
BREAK
LEAD CONTACT
SYSTEM #2
LEAD CONTACT1.Call Capture Phone Number 2.Pick Up the Phone and Dial 3.Sort Suspects from Prospects
Every Leads Get Calle
d!SYSTEM #2
CALL CAPTURE SYSTEMSBetterVoice.com
CallRail.com FreedomVoice.com
Vumber.com kall8.com
and many more…
SYSTEM #2
PICK UP THE PHONE AND DIAL
the fortune is in the follow up!
SYSTEM #2
FOLLOW UP48% of sales people never follow up with a prospect 25% of sales people make a second contact and stop 12% of sales people make more than three contacts
2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth contact 80% of sales are made on the fifth to twelfth contact
SORT SUSPECTS FROM THE PROSPECTS1.Tell me about your situation… (Listen until it hurts) 2.What would you like to have happen? 3.If I could make that happen, when would you be ready to sell?
SYSTEM #2
FOLLOW UP SYSTEM1.Send Offer 2.Follow-up Phone Call 3.Voice Broadcast (SlyBroadcast.com) 4.Text Broadcast (CallFire.com) 5.Email Broadcast (MailChimp.com) 6.More Mail… Diversify Mailing Pieces
SYSTEM #2
monthly
monthly
monthly
monthly
WHAT WAS YOUR BIGGEST TAKEAWAY?
SYSTEM #2
BREAK
MAKING OFFERSQUICK N’ DIRTY HOUSE ANALYSIS
EPIC PRO ACADEMY - 3 OPTION LETTER OF INTENT IN-PERSON, MAIL & EMAIL
GET MORE ACCEPTED
Everybody Gets an offer!
SYSTEM #3
WHAT WAS YOUR BIGGEST TAKEAWAY?
BREAK
PROPERTY MARKETINGOnce you have a property under contract, this becomes your TOP PRIORITY!
SYSTEM #4*
*MUST have Systems 1-3 in place first, or this system is a waste!
EpicRealEstate.com.(213).58770084.
PROPERTY MARKETING CHECKLIST
1) ________ Get Keys/Secure Property
2) ________ Take Photos/Video
3) ________ Determine Price
4) ________ Write Property Description
5) ________ Create Headline x15
6) ________ Email/Text Buyers’ List
7) ________ Post Ads to Craigslist.org
8) ________ Post Ads to Backpage.com
9) ________ Post Property at Postlets.com
10) ________ Post Ad to Facebook.com
11) ________ Post Video to Facebook.com and YouTube.com
12) ________ Post “For Sale” Signs at Property
13) ________ Create Property Flier
14) ________ Send Direct Mail to “Targeted” Cash Buyers’ List
15) ________ Attend REI Meetings to Announce Deal
WHAT WAS YOUR BIGGEST TAKEAWAY?
SYSTEM #4*
"Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”
-Michael Gerber, The E-Myth
EPIC SYSTEM
VA #1 VA #2
SORTSHOUSE
ANALYSIS
SUSPECTOFFERS
VA #3
PROSPECTOFFERS
DAVID
PROPERTY/BUYERMARKETING
MIGUEL
SELLERMARKETING
AUTOMATIONJOHN WHITFIELD
OUTSOURCINGROBERT NICKELL
RESOURCESDaily Success Report - DailySuccessReport.com Marketing Plan Builder - MarketingPlanAndBudgetBuilder.com Direct Mail House - EpicMarketingCenter.com 15 Point Marketing Checklist - PropertyMarketingChecklist.com John Whitfield (Podio Project Management) - [email protected] Pre-trained Virtual Assistants - VAs4RealEstate.com
“If you need a process and you don’t install it, you pay for it without getting it.”
-Ken Stork, Association of Manufacturing Excellence
Business Funding - EpicFastFunding.com
OVERWHELMED?1. LEAD GENERATION 2. LEAD CONTACT 3. LEAD OFFERS
OVERWHELMED?EPIC SOLUTIONS
EpicWealthFund.com
(Accredited Investors Only, 60/40 Split, 9% Preferred Return)
CashFlowSavvy.com (Found, Fixed, Tenanted & Funded - Turnkey Cash Flowing Investment)
EpicCyberSpecial.com - Sunday 1/17 @ Midnight(Last Chance for Lifetime Platinum Membership)
EpicWealthFund.com
(Accredited Investors Only, 60/40 Split, 9% Preferred Return)
CashFlowSavvy.com (Found, Fixed, Tenanted & Funded - Turnkey Cash Flowing Investment)
EpicCyberSpecial.com - Sunday 1/17 @ Midnight(Last Chance for Lifetime Platinum Membership)
WHAT WAS YOUR BIGGEST TAKEAWAY?