Find New Customers through Search Advertising

Your New customers

96% 91% 92%

80%

18 - 29 30 - 49 50 - 64 65+

Age

84%

93%

97% 95%

< $30,000 $30,000 -

$49,999

$50,000 -

$74,999

$75,000+

Income

54%

31%

7% 9%

Daily Weekly Monthly Rarely

Frequency

1.6%

3.0%

24.7%

29.0%

41.7%

158

Million

49 Million

Google

Bing & Yahoo! Search

YouTube

Ask.com

AOL

Find New Customers through Search Advertising

Understanding Search Marketing

P A I D S E A R C H

O R G A N I C S E A R C H

O R G A N I C S E A R C H

P A I D S E A R C H

Find New Customers through Search Advertising

Does it work?

26%

27%

29%

32%

32%

36%

36%

46%

52%

Text/SMS Ads

Mobile Display Ads

Online Banner Ads

Online Video Ads

Social Network Ads

TV Product Placement

Paid Search Ads

Ads on TV

Branded Websites

Percent of US Adults That Trust

31% 23%

14% 9% 9% 6% 5% 4%

48%

47%

44%

35% 35% 35% 31% 24%

18% 24%

29%

33% 32% 35% 41% 46%

3% 6% 13%

23% 23% 24% 22% 24%

SEO (Organic

Search)

Email

Marketing

Paid Search Affiliate

Marketing

Social Media Mobile

Marketing

Offline Direct

Marketing

Online

Display

Advertising

Top Marketing Channel ROI

Excellent Good Average Poor

http://advertising.microsoft.com/small-business/success-stories?s_int=us_smb_smbhp_banner

Watch online

http://advertising.microsoft.com/small-business/tap-my-trees-success-story

http://www.TapMyTrees.com

http://advertising.microsoft.com/small-business/your-body-transformations-success-story

http://yourbodytransformations.com/

Find New Customers through Search Advertising

7 Steps To Success

Cost of all sales and marketing activities

Number of leads

peanut butter 1,830,000

peanut butter fudge 60,500

does peanut butter go bad 1,900

peanut butter costume 1,300

peanut butter balls 60,500

peanut butter blossoms 18,100

peanut butter dog treats 8,100

peanut butter facts 12,100

peanut butter cookies 368,000

peanut butter pie 60,500

peanut butter ingredients 8,100

Original Term

Related Terms

– Warning! The most common reason for poorly performing paid search campaigns is failure to precisely target only the words most closely related to your service or product.

Good!

Bad!

www.mastercard.com/easysavings

Fixed Fee