financing, marketing & distribution 2.0 cross media dage aarhus, 2 marts 2011 thomas mai
TRANSCRIPT
Financing, Marketing & Distribution 2.0Cross Media Dage
Aarhus, 2 marts 2011Thomas Mai
thomasmai.net
Speaking Engagements 2010MicroMajor, Berlin, Germany February EU Media Desk, Bratislava, Slovakia, FebruaryETMA, Strasbourg, France, FebruaryCinema do Brasil, Sao Paulo, Brazil, April CPH:PIX, Copenhagen, Denmark, April Cinelink, Sarajevo, Bosnia - Hercegovina, April EU Media Desk, Turino, Italy, AprilDocuworks, Joensuu, Finland, April MicroMajor, London, UK, MayIrish Pavilion, Cannes, France, MayETMA, Strasbourg, France, MayEPI, Berlin, Germany, June Sydney Film Festival, Sydney, Australia, JuneNZ Film Commission, Wellington, New Zealand, JuneNZ Film Commission, Auckland, New Zealand, June Cinema do Brasil, Rio do Janeiro, Brazil, September Holland Film Meeting, Utrecht, Holland, September Copenhagen Film School, Copenhagen, Denmark, September London Film School, London, UK, September FilmArc, Haparanda, Sweden, SeptemberSao Paulo, November EAVE, Luxembourg, December
Head of New Business
2006 - 2009
TrustNordisk
VOD Company ApSCEO
2006 - 2009
Collaboration of the 14 biggest film producers in Denmark
CEO 2003 - 2006
CEO 1998 - 2000Trust Film Sales
Dancer In The Dark
Produced 4 Feature Films
The Eighteenth 1996 Possessed 1999
Don’s Plum 2001 One Point O 2004
Everything is amazing -and nobody is happy video
Social Media Revolution 2.0http://www.youtube.com/watch?v=ZE5bncAEhSQ&feature=related
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2000 2009
Prices are falling
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Box Office Numbers
OLD MODEL NEW MODEL
Gatekeepers No GatekeepersExclusivity Non - ExclusivityTerritories No TerritoriesWindows No WindowsDark Matter TransparencyOne chance LongevityFew inc. source Mult. inc. source“Independent” Fandependent
OLD MARKETING NEW MARKETING
Push PullHook and sell SampleI said so Prove itCelebrity Everyday Spokespers.Text, print & email VideoCommunity Connections
OLD WORKFLOW
Fund Produce Promote Distribute
NEW WORKFLOW
PromoteFundProduceDistribute
PROMOTE
How to start a movementVideo
howsocialble.com
Build a Website v 2.0 Not a “brochure”
Share as much as possibleAudience Participation
Website 1.0 Website 2.0
FoxMovies.com FocusFeatures.comUniversalStudios.com 10mph.comUIP.com AvatarMovie.comWarnerbros.com AgeOfStupid.net
Every film website MUST include
Video - trailer/clips/blog/making of....Newsletter sign up form
Social Media sharingFacebook like it button
Film and merchandise store
tweetdeck.com
bit.ly
YouTube.com
Facebook.comA Life on Facebook Video
Facebook ads
Eventbrite.com
Monty PythonPlay YouTube Video
http://www.youtube.com/watch?v=OGqX-tkDXEk&feature=fvst
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Monty Python
Did it work?
2 million views on Youtube
# 2 on Amazon bestseller list
Sales went up 23.000%
Blogs = videosVideo is awesome
David LynchWeather report video
FUND
MERCHANDISE
spreadshirt.netcafepress.com
CROWDFUNDING
A note to site visitorsWe reached our original goal of $75,000 back in March, and Jill's Next Record is
in progress (actually nearing completion). Thanks to everyone who
contributed!
•$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.
•$25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses.
•$50 - Pewter Level: An advance copy and a "Thank You" on the CD.
•$100 - Copper Level: All the above, plus a T-shirt saying you're a junior executive producer on the album.
•$200 - Bronze Level: Free admission to my shows for 2008.
•$250 - Silver Level: All the above, plus a membership to the "Secret Society Producer's Club," which means you'll get a secret password to a website where I'll post some rough tracks, or... something worthwhile.
•$500 - Gold Level: This is where it gets good! At the end of my CD, I'll do a fun instrumental track where I'll mention your name and maybe rhyme with it. And if you don't want your name used, you can give me a loved one's instead. What a great gift!
• $750 - Gold Doubloons Level: Exactly like the gold level, but you give me more money.
• $1,000 - Platinum Level: How would you like to have a theme song written for you? I'll have a song you can put on your answering machine and show off. Again, this could be a gift
• $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop-di-doo!
• $5,000 — Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.
• $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.
minecraft
tik tok
the sales funnel
kickstarter.com
indiegogo.com
touscoprod.com
mymilliondollarmovie.com
ageofstupid.net
thecosmonaut.org
ironsky.net
foursquare.com
EMAIL CAMPAIGNS
mailchimp.comaweber.comconstantcontact.cominfusionsoft.com
DISTRIBUTE
•About RAIN BRASIL
We combine various screens into a single network, which currently reaches a segmented, qualified, and influential audience in Brazil. Our business is based on three pillars: distribution of digital content to promote independent art film, sales of advertising for a high-level target, installation of Digital Signage displays and sale of media in Digital Signage
Cinema on Demand
Direct rent to theaters
RAIN Networks in Brazil
Saturday, October 10, 2009
Coming Soon to a Theater Near You, If You Demand It
If you have not yet heard of the horror movie “Paranormal Activity,” you will soon. It is about to become the first major studio film to be released nationwide as the result of online requests from the public.
From there, it has become a Web sensation, with chatter about the movie bouncing from Twitter to Facebook, spurring an upcoming nationwide release.
The company behind the viral buzz is Eventful, a venture-backed start-up in San Diego hired by Paramount Pictures, the movie’s producer. Eventful provides a service that lets performers ask their fans where they should appear. For between $30,000 and $250,000, Eventful builds and hosts a Web page where people can vote by clicking on a button that says “Demand it!”
Paramount promised to release “Paranormal Activity” in cities where enough people demanded it and nationwide if a million people demanded it. As of Friday night, it was close, with 960,000 demands.
createspace.com
distribber.com
DISTRIBUTE
iTunes Store
tunecore.com
mediapeers.com
dynamoplayer.com
indiescreenings.net
den månedlige betaler
DIY - DIWO
fullfilmenthouses
elance.com
99designs.com
Share with your audience videos
Kuitman - Thru you videoStar Wars Uncut
The Shining Recut
Transmedia CampaignsConspiricy for Good &
Why so serious
8058
Lets Recap the 10 new rules
Possibilities - not limitationsNon - ExclusivityFandependentWebsite 2.0 Promote, Fund & DistributeVideo, video & videoSocial Media & Email CampaignsAudience Database DIWO Have Fun
thomasmai.net
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